Brooks Running designs and sells high-performance running footwear and apparel for men and women. Its product range includes road, trail, treadmill, and track-spike shoes, alongside a wide selection of apparel such as shorts, tops, pants, tights, outerwear, socks, and sports bras. The company supports its products through direct-to-consumer sales via brooksrunning.com and its Seattle flagship store, while also distributing through retailers and running specialty shops. Brooks uses targeted marketing, including automated text promotions, to engage customers. The brand differentiates itself by prioritizing running-specific performance and by pursuing sustainability, evidenced by a LEED-certified headquarters and ongoing energy and water conservation efforts, appealing to environmentally conscious consumers. The company’s goal is to provide high-quality running gear that helps runners perform better while reducing environmental impact and fostering a direct connection with its customers.
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Industries
Company Size
1,001-5,000
Company Stage
M&A
Total Funding
N/A
Headquarters
Seattle, Washington
Founded
1914
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Comprehensive medical and dental coverage
PPO and high deductible health plan options
Life insurance
401(k) with company match
Generous paid time off
10 paid holidays + your birthday
Parental leave
Brooks makes a major leap into brick-and-mortar with Boston play. Brooks Running will open its first-ever brick-and-mortar store in Boston at 400 Newbury St. September 29, 2026, 11:16am As Brooks Running continues to sprint ahead, it's making its first-ever brick-and-mortar retail statement in Boston. The store, at 400 Newbury Street, will open next month in one of the biggest running cities in the world. At 3,980 square feet, the space will be the first concept dedicated to Brooks' community-driven growth strategy in local markets. "Boston has a unique place in the heart of our sport," Mike Billish, Brooks Running senior vice president and general manager of the Americas, said in a statement. "Opening a Brooks store here is about more than expanding our footprint. It's about creating a space where runners can connect with the local community and experience the best of Brooks." Billish added that the store will allow Brooks to play a bigger role in "Boston's running ecosystem and contribute alongside the clubs, races, and retail partners that make it so special." You May also Like. The store is set to open on Friday, Oct. 9, with plans for special experiences and giveaways. Registered members of the Brooks Run Club who show proof of membership will receive a customer "Brooks Boston Themed" T-shirt or tote. Brooks also has plans to open a store in on its home turf of Seattle this winter. It already operates a "Trailhead" shop attached to the company's headquarters, but considers the Boston location its first full retail foray. The location is along the Burke-Gilman trail next to Lake Union, and is considered the trail's access point for runners and bikers. Citing to market research firm SNS Insider pvt ltd, Brooks said that the running gear market is projected to surpass $69.05 billion by 2032. Brooks said last month that its first half revenue growth of 14 percent includes two consecutive quarters of "record" financial results. At the time, the company said demand for the performance running brand's footwear, apparel, and accessories "remained strong across regions and channels." The running shoe brand also said last month that the global running market - one of footwear's biggest opportunities - grew 10 percent year-over-year to $43 billion in 2025, with increases in all regions. In May, the company posted its best first quarter in brand history, with double-digit growth as demand for its footwear and apparel remained strong across regions and channels. As part of its strategy to maintain its growth trajectory, the running brand in March promoted Carson Caprara to chief product officer, while chief marketing officer Melanie Allen received expanded responsibilities. And in June, the brand elevated 26-year Brooks veteran Marc Misiewicz to vice president of U.S. wholesale. "Brooks's success in run specialty is consistent with our checks in the channel, where the brand continues to widen its lead as the No. 1 player," observed BTIG's consumer retail and lifestyle brands analyst Janine Stichter at the time. Daily Headlines You May Like
American running brands Brooks, Hoka, and Saucony are expanding their European presence as the region becomes a key growth market. Hoka has opened stores in Berlin, Milan, and Chamonix, France. Deckers CEO Stefano Caroti reported that Europe, Middle East, and Africa delivered robust wholesale performance and record Q2 reorders, with international direct-to-consumer generating strong revenue growth across Europe. Despite European consumers facing pressure from higher energy prices, Caroti said demand remains robust and consumers gravitate towards premium brands during challenging times. Brooks Running reported 14% revenue growth in the first half, with strong demand for its footwear, apparel, and accessories across regions and channels.
How did EMEA drive US' Brooks Running's H1 2026 growth? 14 Aug '26 Insights. * Brooks Running has posted a record Q2 2026, with year-to-date revenue rising 14 per cent on strong demand for footwear, apparel and accessories. * First-half (H1) revenue grew 9 per cent in the Americas, 39 per cent in EMEA and 10 per cent in APAC. * Trail styles surged 71 per cent in Q2, while accessories rose 29 per cent and lifestyle footwear recorded near triple-digit growth. American performance running brand Brooks Running continued its global growth momentum in the second quarter (Q2) of 2026, posting a record quarter and delivering 14 per cent year-to-date (YTD) revenue growth, supported by strong demand for footwear, apparel and accessories across markets and channels. During the first half (H1) of 2026, Brooks' revenue in the Americas increased 9 per cent year on year (YoY), while international markets recorded stronger gains. Revenue rose 39 per cent in Europe, the Middle East and Africa (EMEA) and 10 per cent in Asia-Pacific (APAC). The performance came amid continued expansion of the global running market, which grew 10 per cent YoY to $43 billion in 2025. Brooks in a press release said it outpaced the performance running footwear market in France, which expanded 11 per cent in Q2. The brand also retained the number-one position in Germany for adult performance running footwear priced at €90 and above, securing the top three styles in the category. In the US specialty retail footwear market, Brooks maintained its leading position for the sixth consecutive month. Fleet Feet also ranked Brooks as its number-one vendor for the 11th consecutive year, citing its performance across product, marketing, operations and sales. "Around the globe, running continues to play an increasingly important role for people prioritising health and wellness in their lives," said Dan Sheridan, chief executive officer (CEO) of Brooks Running. "At Brooks, we aim to give runners the very best product and experiences to pursue that. Our first-half results reflect that focus and the incredible work of our teams globally." Product franchises and emerging categories contributed strongly to the quarterly performance. The Adrenaline GTS franchise, which marked its 25th year, recorded 19 per cent YoY growth in Q2. Brooks also launched the Ghost 18, the latest version of one of its popular road-running shoes. Trail running was a particularly strong category, with sales of trail styles surging 71 per cent YoY during the quarter, supported by demand for Ghost Trail and the Cascadia franchise. The Cascadia range itself grew 58 per cent. Brooks also continued to expand its apparel business through its Movement and new PR Elite collections, while established Luxe and Chaser franchises remained strong contributors. Accessories revenue increased 29 per cent YoY in Q2. The company also captured five of the top 10 sports bra styles sold at Fleet Feet during the quarter. The company continued developing its lifestyle footwear category, showcasing products at Paris Fashion Week in June through its RE: Innovation Studio. The presentation included the Glycerin 12 and the new Brooks Vanguard, combining heritage-inspired designs with the company's performance technologies. Brooks said its emerging lifestyle category recorded near triple-digit growth during Q2. Fibre2Fashion News Desk (SG)
Brooks Running reported 14% revenue growth in the first half of 2026, driven by strong demand across all regions and channels. The Seattle-based performance running brand grew 9% in the Americas, whilst international markets saw stronger gains with 39% growth in EMEA and 10% in Asia-Pacific. The company maintained its number one position in the US specialty retail footwear market for the sixth consecutive month. In Germany, Brooks held the top spot in adult performance running footwear priced €90 and above. Trail running emerged as a standout category, with trail styles growing 71% year-over-year in Q2. The brand's Adrenaline GTS franchise grew 19% in its 25th year, whilst accessories posted 29% growth. Brooks' lifestyle category recorded near triple-digit growth for the quarter, showcased at Paris Fashion Week in June.
Brooks collaborates with RUNNERS HIGH to turn their Ghost Amp launch into a month long challenge. Brooks has just launched the Ghost AMP, one of its most anticipated shoes of the year. Rather than limiting the release to a traditional launch campaign, Brooks partnered with RUNNERS HIGH to transform it into a month-long running challenge designed to engage the running community. The result is the TURN IT UP challenge, a month-long running challenge taking place across Brooks Run Club communities in the UK, France and Germany. Participants are invited to complete the TURN IT UP set, a continuous 45 minute audio journey created by RUNNERS HIGH specifically for the Ghost AMP launch. The set takes runners through four distinct zones, with the music progressively developing to reflect each stage of the run. Integrated voice guidance introduces each phase and supports runners as the session unfolds, bringing music and instruction together in one continuous experience. This reflects the approach at the heart of RUNNERS HIGH: the sound a runner hears should evolve with the physical and mental journey of the run. Rather than functioning as background music, the audio becomes an active part of the session, helping runners maintain focus, follow the structure and respond to changes in intensity. TURN IT UP was developed around this principle and informed by research into music and attentional focus, auditory motor entrainment and voice guided exercise. The result is an experience in which the music leads the progression of the session, allowing the runner to focus on movement and the run itself. How runners take part 1. Join the Dare. Opt into the TURN IT UP challenge inside Brooks Run Club, free to join, and connect a running platform such as Strava, Garmin or Coros. 2. Download RUNNERS HIGH app. Download the RUNNERS HIGH app. Everyone who joins the challenge receives one month of free access. 3. Run the set. Complete the full 45-minute audio journey during a run at any point during August. Runs register through the connected platform and unlock Brooks Run Club rewards. Check out the Runners High RIA Member profile here. Check out the Brooks RIA Member profile here.
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Industries
Company Size
1,001-5,000
Company Stage
M&A
Total Funding
N/A
Headquarters
Seattle, Washington
Founded
1914
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