B

Brooks Running

Direct-to-consumer athletic footwear and apparel

Overview

Brooks Running designs and sells high-performance running footwear and apparel for men and women. Its product range includes road, trail, treadmill, and track-spike shoes, alongside a wide selection of apparel such as shorts, tops, pants, tights, outerwear, socks, and sports bras. The company supports its products through direct-to-consumer sales via brooksrunning.com and its Seattle flagship store, while also distributing through retailers and running specialty shops. Brooks uses targeted marketing, including automated text promotions, to engage customers. The brand differentiates itself by prioritizing running-specific performance and by pursuing sustainability, evidenced by a LEED-certified headquarters and ongoing energy and water conservation efforts, appealing to environmentally conscious consumers. The company’s goal is to provide high-quality running gear that helps runners perform better while reducing environmental impact and fostering a direct connection with its customers.

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About Brooks Running

Simplify's Rating
Why Brooks Running is rated
B
Rated B on Competitive Edge
Rated A on Growth Potential
Rated C on Differentiation

Industries

Industrial & ManufacturingDesignConsumer Goods

Company Size

1,001-5,000

Company Stage

M&A

Total Funding

N/A

Headquarters

Seattle, WA

Founded

1914

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What believers are saying

  • Brooks posted 23% Q1 2026 growth, then 14% H1 growth across all regions.
  • China rose 136% in Q1 2026, while EMEA delivered 30% currency-neutral growth.
  • Boston and Seattle stores, Ghost AMP, and Hyperion Elite 6 deepen community and premium demand.

What critics are saying

  • Brooks joined 2026 tariff-refund litigation; cash recovery stays tied to federal court timing.
  • PUMA's footwear IP and Nitro trademark fight threatens margin, launches, and engineering distraction through 2027.
  • Hoka, Nike, and On attack Brooks' premium shelf space; one weak launch cycle erodes specialty dominance.

What makes Brooks Running unique

  • Brooks owns U.S. specialty running leadership, with 2026 No. 1 market share and 20% national retail share.
  • Brooks converts runner-first product innovation into franchise depth, led by Glycerin, Adrenaline GTS, and Hyperion.
  • Berkshire Hathaway backing and Seattle roots let Brooks invest patiently without quarterly public-market pressure.

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Benefits

  • Comprehensive medical and dental coverage
  • PPO and high deductible health plan options
  • Life insurance
  • 401(k) with company match
  • Generous paid time off
  • 10 paid holidays + your birthday
  • Parental leave

Company News

Extra Magic Minutes
Oct 29th, 2026
New Disney Brooks runDisney Wine and Dine Half Marathon 2026 Shoe Collection.

New Disney Brooks runDisney Wine and Dine Half Marathon 2026 Shoe Collection. Brooks Running has a new Disney collaboration collection - the Brooks Running runDisney Wine & Dine Half Marathon Shoe Collection! The collection features Brooks Disney running shoes in Glycerin 23 and Adrenaline GTS 25 themed to Mary Poppins and Grumpy (Snow White and the Seven Dwarfs). The sixth collection released in October 2026 for the runDisney Wine & Dine Half Marathon Weekend. The shoes were available first in person at the runDisney Health & Fitness expo, then arrived online at Brooks Running with early access for Brooks Run Club loyalty members. Brooks also restocks select styles online and will have new exciting designs for upcoming runDisney race weekends. At the runDisney Health & Fitness expo they also had Ghost 18 Goofy sneakers in limited quantities with more arriving at the Walt Disney World Marathon Weekend in 2027 plus new Ghost 18 Minnie Mouse sneakers. Check out links and photos below! Last updated October 29th, 2026 Brooks runDisney shoes Collection - runDisney Wine & Dine Half Marathon 2026. * Glycerin 23 Mary Poppins for Women by Brooks Running ($185) * Also available for Men * Glycerin 23 Grumpy for Women by Brooks Running ($185) * Also available for Men * Adrenaline GTS 25 runDisney for Women by Brooks Running ($165) - Re-release * Also available for Men

Yahoo Finance
Oct 29th, 2026
Brooks Running posts 13th straight quarter of growth, with revenue up 12% on innovation

Brooks Running, a Berkshire Hathaway subsidiary, says innovation is driving its growth. Chief executive officer Dan Sheridan told Yahoo Finance the company has posted 13 consecutive quarters of growth, with revenue up 12% year to date. Growth is global: 24% in Europe and 9% each in the Americas and Asia-Pacific. Sheridan credits 25 years of sharp focus on running, with an emphasis on quality, performance, and injury prevention. He pointed to a bespoke shoe built in Brooks' Seattle lab for Josh Kerr, who broke a 27-year mile record at the London Diamond League on July 18. The 4.5-ounce spike has a carbon fibre plate designed around Kerr's biomechanics, a top midsole compound, and titanium spikes. "Running's hot and Brooks is winning right now," Sheridan said.

Financial Post
Oct 29th, 2026
Brooks Running delivers 12% growth through first three quarters of 2026.

Brooks Running delivers 12% growth through first three quarters of 2026. Business Wire Published Oct 29, 2026 Performance innovation, global expansion, and a relentless focus on runners extend Brooks' growth streak to 13 consecutive quarters SEATTLE - Brooks Running delivered 12% revenue growth through the first three quarters of 2026 as demand for its performance footwear and apparel remained strong worldwide. Year to date through September, Brooks grew in all regions, increasing 9% each in the Americas and Asia-Pacific (APAC) and 24% in Europe, the Middle East, and Africa (EMEA). Growth spanned Brooks' portfolio, with footwear revenue up 11% and apparel increasing 18% year to date. The brand's continued momentum across international markets, product categories, and the growing global running community led to Brooks' 13th consecutive quarter of revenue growth. Story continues below This advertisement has not loaded yet, but your article continues below. "As we expand the Brooks brand globally, we're constantly pushing ourselves to rethink what's possible - in our products, in the experiences we create, and in the ambitions we pursue alongside runners," said Dan Sheridan, CEO of Brooks Running. The global performance running market continued to grow in Q3 2026. In the U.S., premium performance running footwear ($100+) drove double-digit gains.[1] At U.S. national retail, Brooks Adrenaline GTS, Ghost, and Glycerin ranked among the top six performance running footwear franchises year to date.[2] At U.S. specialty retail, Brooks maintained the No. 1 market position in Q3 as it held five of the top seven styles of performance running footwear.[3] The brand also achieved No. 1 in Germany in adult performance running footwear across all price points, leading with the top two styles in the market.[4] Runner engagement also remained strong. In a survey of global runners, 87% of respondents expect to increase or maintain their running event participation, and in the same survey, Brooks ranked No. 1 for both training and race day footwear for the third consecutive year.[5] "As we expand the Brooks brand globally, we're constantly pushing ourselves to rethink what's possible - in our products, in the experiences we create, and in the ambitions we pursue alongside runners," said Dan Sheridan, CEO of Brooks Running. "Our results through the first three quarters of 2026 reflect the momentum that comes from that mindset and the incredible work of our teams around the world." Top Stories Interested in more newsletters? Browse here. Project 222 Redefines What's Possible Josh Kerr, World Champion middle-distance runner and Brooks Beast, broke the 27-year-old mile world record at the London Diamond League. Four months before the race, Kerr called his shot with Project 222, publicly declaring his pursuit of a 222-second mile. In July, he delivered, beating the field and rewriting the record in 3:42.66. Project 222 brought together Kerr's ambition and athlete insight with Brooks' performance innovation, resulting in custom race-day Hyperion Elite product engineered for the pursuit. Showcasing the power of partnership, preparation, and pushing the limits of performance, Project 222 accelerated Brooks' speed innovation and will inform future product development, driving forward the pace and future of innovation. Brooks' Hyperion Elite franchise grew 68% year over year in Q3, reflecting growing demand for its performance racing platform and an ongoing commitment to athlete-led innovation. Trail remained a standout category for Brooks, growing 44% in Q3, driven by Ghost Trail and the 20th anniversary of the Cascadia franchise. Brooks also introduced Ghost Amp in Q3, an all-new platform featuring SpringRamp technology combined with DNA HYPE PEBA-blend cushioning that reimagines the running experience through a distinctive energy-return in the forefoot. Story continues below This advertisement has not loaded yet, but your article continues below. Brooks' apparel momentum increased in Q3, up 20% year over year driven by strong adoption across new styles and continued demand for core favorites. Dash and Momentum Thermal collections led the category in Q3, increasing 603% and 325%, respectively, as runners embraced versatile performance apparel across seasons and conditions. Led by the Adrenaline GTS 10 and the reintroduction of the Brooks Vanguard, the brand's lifestyle category continued to gain traction, delivering triple-digit growth in Q3. Collaborations with AFEW and Alex Zono reimagined iconic Brooks styles across heritage and performance silhouettes and drew strong consumer demand, with the Alex Zono collection selling out within six hours in Korea. The brand also made its New York Fashion Week debut, partnering with Crosby Studios to preview Spring 2027 product. Designed by artist and founder Harry Nuriev, the space brought the brand's history, culture, and community to life through a Brooks museum-inspired showroom. Brooks Athletes Deliver Historic Performances Worldwide in Q3 Alongside his mile world record, Josh Kerr captured gold in the 1500m at the World Athletics Ultimate Championship in Budapest. Fellow Brooks Beast Brandon Miller won the 800m at the London Diamond League and advanced to No. 5 on the U.S. all-time list. Laura Pellicoro finished second in the 1500m at the Italian Athletics Championships, while Allie Buchalski captured bronze in the 10,000m at the U.S. Track & Field Championships. On the roads, Jessica McClain recorded a top 10 finish in the half marathon at the World Athletics Road Running Championships in Copenhagen with a personal-best 1:06:53, making her the 6th fastest American ever at the distance. In trail and mountain competition, four Brooks athletes finished inside the top 10 at UTMB CCC 100K, while Anna Gibson added a victory at the iconic Pikes Peak Ascent. Brooks athlete Brian Reynolds also became the first double amputee to complete the Leadville 100 Trail Race and the first double amputee to finish a 100-mile race anywhere. Joe "Stringbean" McConaughy further pushed the limits of endurance by setting a Fastest Known Time on the John Muir Trail, finishing the 223 miles in two days, 16 hours. Brooks also continued investing in the future of the sport, signing collegiate standouts Sanu Jallow-Lockhart and Gary Martin and joining the Mother in Sport Collective (MISC) as a founding member. MISC is the first industry alliance of sports brands publicly pledging to standardize maternity protections. Members will help create and pilot a Maternal Equity Playbook that creates a new standard of care for maternal wellness in sport. Brooks Deepens Its Connection to the Sport and Culture of Running Brooks announced a series of global partnerships in Q3 to celebrate the role running plays in athletic performance. In September, the brand signed three professional athletes to its global athlete ambassador roster: NFL wide receiver Cooper Kupp, WNBA forward Maddy Westbeld, and Premier League footballer Oscar Bobb. While the athletes compete on different stages, Kupp, Westbeld, and Bobb share a common belief: running is foundational to their success. In Q3, Brooks also became an Official Running Partner of the reigning NFL Super Bowl champion Seattle Seahawks, the official footwear partner of Crystal Palace Football Club's men's and women's first teams, and footwear partner for Team New Zealand athletes competing at the 2028 Olympic and Commonwealth Games. These partnerships demonstrate Brooks' strategic evolution to deepen its connection to sports and celebrate running at the center of athletic performance. Brooks also explored the intersection of movement, creativity, and culture through collaborations with musician Dermot Kennedy and Olivia Rodrigo's Daisy Chain Fields music festival. From community runs and immersive brand experiences to product storytelling designed to connect with new audiences, these partnerships extended Brooks' reach into new spaces while celebrating the run as a powerful force for connection. About Brooks Running Brooks Running is a leading performance running brand that awakens aliveness through the run. Guided by the belief that everyone is a runner, Brooks fuels life through every run, creating performance footwear, apparel, sports bras, and accessories that help people move with confidence and purpose. Since 1914, Brooks has combined human-centered design, motion science, and a deep understanding of runners to make performance personal and enable lifelong movement. Headquartered in Seattle, Washington, Brooks is a subsidiary of Berkshire Hathaway Inc. Learn more at BrooksRunning.com or follow @brooksrunning. | [1] | / | Circana, LLC, Retail Tracking Service, US, Performance Running Footwear, Premium Footwear: >$100, Dollars Adj % Change v YA, 3 ME Sept 2026 | | [2] | / | Circana, LLC, Retail Tracking Service, U.S., Adult Running Footwear, Dollar Sales, July - September 2026 | | [3] | / | Upper Quadrant Specialty Run Market Data, July - September 2026 | | [4] | / | Circana GmbH, Retail Tracking Service, Germany, Adult Performance Running Footwear, Value Sales, July - September 2026 | | [5] | / | Running USA, 2026 Global Runner Survey | View source version on businesswire.com: This advertisement has not loaded yet. Quick Picks

SGB Media
Oct 29th, 2026
Brooks Running delivers 13th straight quarter of revenue growth.

Brooks Running delivers 13th straight quarter of revenue growth. October 29, 2026 Brooks Running is reporting that sales grew for the 13th consecutive quarter and revenues in the first nine months grew 12 percent. On a year-to-date basis through September, Brooks grew in all regions, increasing 9 percent each in the Americas and Asia-Pacific (APAC) and 24 percent in Europe, the Middle East, and Africa (EMEA). Among categories, footwear revenue was up 11 percent and apparel climbed 18 percent year to date. "As we expand the Brooks brand globally, we're constantly pushing ourselves to rethink what's possible - in our products, in the experiences we create, and in the ambitions we pursue alongside runners," said Dan Sheridan, CEO of Brooks Running. "Our results through the first three quarters of 2026 reflect the momentum that comes from that mindset and the incredible work of our teams around the world." Brooks Running didn't provide overall comparisons for the third quarter, but noted that Brooks' Hyperion Elite franchise grew 68 percent year over year in Q3, "reflecting growing demand for its performance racing platform and an ongoing commitment to athlete-led innovation." Brooks said trail "remained a standout category," growing 44 percent in Q3, driven by Ghost Trail and the 20th anniversary of the Cascadia franchise. Brooks also introduced Ghost Amp, a neutral road running shoe, in Q3. Brooks' apparel momentum increased in Q3, up 20 percent year-over-year "driven by strong adoption across new styles and continued demand for core favorites." Dash and Momentum Thermal collections led the category in Q3, increasing 603 percent and 325 percent, respectively, "as runners embraced versatile performance apparel across seasons and conditions," according to Brooks. Led by the Adrenaline GTS 10 and the reintroduction of the Brooks Vanguard, the brand's lifestyle category continued to gain traction, delivering triple-digit growth in Q3. The gains were boosted by collaborations with AFEW and Alex Zono, with the Alex Zono collection selling out within six hours in Korea. The brand also made its New York Fashion Week debut, partnering with Crosby Studios to preview Spring 2027 product. Brooks also noted that the brand maintained the No. 1 market position at U.S. specialty retail in Q3 as it held five of the top seven styles of performance running footwear, according to Upper Quadrant Specialty Run Market Data. The brand also noted that according to Circana, Brooks Adrenaline GTS, Ghost, and Glycerin ranked among the top six performance running footwear franchises year to date at U.S. retail. Brooks also said Circana data shows the brand also achieved No. 1 in Germany in adult performance running footwear across all price points, leading with the top two styles in the market. Brooks also cited Running USA's 2026 Global Runner Survey showing Brooks ranked No. 1 for both training and race day footwear for the third consecutive year. Brooks previously reported sales grew 14 Percent Growth in the first half and 23 percent in the first quarter. Image coutesy Brooks

Resorts Gal
Oct 20th, 2026
New shoe styles by runDisney x Brooks for 2026 Disney Wine & Dine Half Marathon Weekend.

New shoe styles by runDisney x Brooks for 2026 Disney Wine & Dine Half Marathon Weekend. Last UpdatedOctober 20, 2026 The latest limited-edition runDisney x Brooks running shoes are set to debut at the 2026 Disney Wine & Dine Half Marathon Weekend! Inspired by the flavors and storytelling of EPCOT's World Showcase, this year's collection blends event-inspired designs with beloved Disney character favorites. The new runDisney x Brooks shoes will be available starting Thursday, October 22nd, on opening day of the runDisney Health & Fitness Expo at ESPN Wide World of Sports Complex. Guests planning to shop for the limited-edition designs should review the virtual queue details before arriving. On the first day of the expo, purchases will be limited to two pairs of each design, with a maximum of eight pairs total per adult purchaser. The following shoes will be available for purchase: * Glycerin 23 Grumpy * Glycerin 23 Mary Poppins * Ghost 18 Goofy (limited availability!) * Adrenaline GTS 25 runDisney You may remember Resorts Gal also shared a first look at the all-new Brooks Ghost 18 Minnie Mouse, debuting at the 2027 Walt Disney World Marathon Weekend. Disney notes that, due to a delivery shortage, the Ghost 18 Goofy shoes will also be available at the 2027 marathon weekend. Let's take a look at the shoes! Glycerin 23 Mary Poppins | $185. These new Brooks Glycerins are inspired by Mary Poppins down to the frills and lace! They offer a practically perfect look for every step! Highlights include lace trim, satin accents, and a delicate bow! Men's Glycerin 23 size range: 7-15 | Women's Glycerin 23 size range: 5-12 *available in wide for women's only (subject to availability) Ghost 18 Goofy | $170. These Goofy-inspired Ghost 18s will make you smile. They feature denim details, embroidery elements, and interactive ear extensions! Men's Ghost 18 size range: 7-15 | Women's Ghost 18 size range: 5-12 *available in wide for both genders (subject to availability) Please Note: Due to disruptions in planned product delivery, this style will be offered in limited quantities during the 2026 Disney Wine & Dine Half Marathon Weekend, with additional inventory returning for the 2027 Walt Disney World Marathon Weekend. Glycerin 23 Grumpy | $185. If you're feeling grumpy for your early-morning run, these Grumpy-inspired Glycerin 23 running shoes will match your mood. They are designed to look like Grumpy's traditional maroon outfit with patch details and a touch of dirt texture straight from the mines! Men's Glycerin 23 size range: 7-15 | Women's Glycerin 23 size range: 5-12 *available in wide for both genders (subject to availability) Adrenaline GTS 25 runDisney | $165. Next, Resorts Gal has the returning Adrenaline GTS 25 shoes. They feature a gradient blue to white with subtle nods to Mickey Mouse and the runDisney logo. Men's Adrenaline size range: 7-15 | Women's Adrenaline size range: 5-13 (subject to availability) Lace badges | $20. Don't miss out on this 4-pack of shoe badges commemorating the 2026 Disney Wine & Dine Half Marathon Weekend. Featuring a charm for each race distance, these badges let you commemorate every course you conquered as you journey through the tastes and tales of World Showcase. For other releases this past year, you might enjoy the following: Browse all its merchandise reports in its timeline of new Disney World merchandise. Make sure to check back with Resorts Gal at Resorts Gal for more updates. In the comments. What do you think of the new releases for the 2026 Disney Wine and Dine Half-Marathon weekend? Are you a fan of the Mary Poppins running shoes? Let Resorts Gal know in the comments below.

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