Brooks Running

Brooks Running

High-performance running shoes and apparel

About Brooks Running

Simplify's Rating
Why Brooks Running is rated
B-
Rated C on Competitive Edge
Rated B on Growth Potential
Rated B on Rating Differentiation

Industries

Consumer Goods

Company Size

1,001-5,000

Company Stage

M&A

Total Funding

N/A

Headquarters

Seattle, Washington

Founded

1914

Overview

Brooks Running designs and sells high-performance running shoes and apparel for men and women. Their product range includes shoes for road running, trail running, treadmill workouts, and racing, as well as a variety of athletic apparel like shorts, tops, and outerwear. Brooks primarily targets fitness enthusiasts, professional athletes, and casual runners who value quality and performance. The company stands out from competitors like Nike and Adidas by emphasizing sustainability and innovation, with initiatives such as a LEED-certified headquarters and energy conservation efforts. Brooks aims to provide top-notch athletic gear while promoting environmentally friendly practices.

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Simplify's Take

What believers are saying

  • Collaboration with runDisney could attract Disney fans and boost brand visibility.
  • Partnership with NOW® Sports enhances credibility among elite athletes through 2024.
  • Expansion in Seattle's Fremont neighborhood indicates commitment to growth and innovation.

What critics are saying

  • CEO transition in April 2024 may lead to strategic shifts or disruptions.
  • Departure of key engineering talent could impact innovation in foam technology.
  • Significant investment in Seattle expansion could strain resources if not managed well.

What makes Brooks Running unique

  • Brooks Running focuses on high-performance running shoes and apparel for diverse activities.
  • The company emphasizes sustainability with LEED-certified headquarters and conservation goals.
  • Brooks Running offers personalized marketing and direct-to-consumer sales strategies.

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Benefits

Comprehensive medical and dental coverage

PPO and high deductible health plan options

Life insurance

401(k) with company match

Generous paid time off

10 paid holidays + your birthday

Parental leave

Company News

WDW News Today
Oct 15th, 2024
runDisney Announces Collaboration with Brooks Running, Disney-Themed Running Shoes Coming in 2025

runDisney has announced a new multi-year collaboration with Brooks Running, a performance running shoe brand, which will include Brooks creating Disney-themed running shoes.

Yahoo Finance
May 1st, 2024
OrthoLite Adds Talent to Global Foam Innovation Team

Pham joins OrthoLite from Brooks Running, where he served as Global Chemical Engineering Manager, and prior to that, ECCO, as global PU advisor.

PR Newswire
Apr 12th, 2024
Outside Interactive Brooks Running Launch Personalized Content For Runners

Your Local Running Drop is a custom newsletter designed to engage and inform readers, encouraging them to hit the trails and connect with their community. By combining Outside's network reach with locally relevant Brooks content and product recommendations, these personalized newsletters aim to get more people outside.BOULDER, Colo., April 12, 2024 /PRNewswire/ -- Outside Interactive Inc, the world's leading creator of outdoor content, services, events, and experiences, along with Brooks Running, a global leader in performance run footwear and apparel, join forces to bring local, personalized content to active lifestyle enthusiasts and outdoor adventurers across the United States.Outside Interactive Inc, the world’s leading creator of outdoor content, services, events, and experiences, along with Brooks Running, a global leader in performance run footwear and apparel, join forces to bring local, personalized content to active lifestyle enthusiasts and outdoor adventurers across the United States.Your Local Running Drop is a customized newsletter that will offer U.S.-based subscribers an all-inclusive view of outdoor activities in their area. From information on local trails and events to educational content and more, the newsletter promises to be a one-stop-shop for run enthusiasts seeking to explore their surroundings.To provide this comprehensive guide, the newsletter draws upon Outside's extensive network of content, including video, digital learning resources, long-form stories, and podcasts, alongside an extensive database featuring over 10 million local trails and routes via Trailforks and Gaia GPS, as well as an events database through athleteReg."We believe that delivering content tailored to subscribers' locations and interests enhances engagement and fosters a sense of community among like-minded individuals," said Robin Thurston, CEO and Founder at Outside Interactive. "By integrating external content such as local news stories, government resources for camping reservations, and weather updates, we aim to provide a holistic experience for our readers."The newsletter will feature a plethora of engaging content, including nearby trail runs, events at local retail stores, learning opportunities, weather updates, gear tips, and more. The newsletter will also be supplemented by Brooks-sponsored content, including in-depth looks at new product launches and brand initiatives, local events, and recommendations on community retailers."We're excited to partner with Outside to provide valuable resources and insights to runners across the country," said Ryan Ngo, VP of North America Marketing and Ecommerce at Brooks Running. "This purpose-built newsletter aligns perfectly with our mission to inspire people to run their path and be active."The collaborative effort between Outside and Brooks aims to inform, inspire, and connect readers with their local running community, one personalized email at a time

Business Wire
Mar 12th, 2024
Brooks Running Announces Ceo Transition

SEATTLE--(BUSINESS WIRE)--Brooks Running Company today announced Jim Weber will step down as Chief Executive Officer after 23 years in the position. Dan Sheridan, who currently serves as President and Chief Operating Officer, will become Brooks’ next CEO, effective April 26, 2024. Weber, who joined Brooks’ Board of Directors in 1999 and was named CEO in 2001, established Brooks’ long-term strategy and focus on performance run, leading the team to steadily execute against the brand’s purpose for more than two decades. As a result, over Weber’s tenure Brooks grew from the verge of bankruptcy to a billion-dollar brand and a leader in the highly competitive global running category. “It has been a privilege and an honor to serve as Brooks CEO for the past 23 years. I am incredibly proud of all Brooks has accomplished in my time here, the foundations we’ve built, and the position Brooks is in to continue its growth in 2024 and beyond,” said Weber

SGB Media
Mar 12th, 2024
Brooks Appoints Dan Sheridan Next CEO as Jim Weber Plans Departure

Jim Weber will step down as CEO of Brooks Running Company this Spring after 23 years in the position.

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