Brooks Running

Brooks Running

Direct-to-consumer athletic footwear and apparel

Overview

Brooks Running designs and sells high-performance running footwear and apparel for men and women. Its product range includes road, trail, treadmill, and track-spike shoes, alongside a wide selection of apparel such as shorts, tops, pants, tights, outerwear, socks, and sports bras. The company supports its products through direct-to-consumer sales via brooksrunning.com and its Seattle flagship store, while also distributing through retailers and running specialty shops. Brooks uses targeted marketing, including automated text promotions, to engage customers. The brand differentiates itself by prioritizing running-specific performance and by pursuing sustainability, evidenced by a LEED-certified headquarters and ongoing energy and water conservation efforts, appealing to environmentally conscious consumers. The company’s goal is to provide high-quality running gear that helps runners perform better while reducing environmental impact and fostering a direct connection with its customers.

About Brooks Running

Simplify's Rating
Why Brooks Running is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Industrial & Manufacturing

Design

Consumer Goods

Company Size

1,001-5,000

Company Stage

M&A

Total Funding

N/A

Headquarters

Seattle, Washington

Founded

1914

People at Brooks Running

People at Brooks Running who can refer or advise you

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Simplify's Take

What believers are saying

  • China sales surged 245% in 2025 showing rapid Asian market expansion and acceptance
  • Glycerin line grew 34% globally while Hyperion Elite jumped 114% in Q1 2026
  • Brooks gained double-digit growth in Q1 2026 marking its strongest quarter ever

What critics are saying

  • Tariff-driven 2-3% price hikes will erode value against Nike and Adidas within 6-12 months
  • Only two new 2026 road shoes leaves Brooks vulnerable to Nike's 20+ fashion-led model releases
  • No new 2026 trail models lets Salomon's 10+ releases capture Brooks growing trail segment

What makes Brooks Running unique

  • Brooks tops US specialty retail as the number one running brand since 2025 Q4
  • Brooks merges fashion and performance with Vogue athlete covers winning in 2025
  • Brooks drives sustainability with LEED-certified Seattle headquarters and green living goals

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Benefits

Comprehensive medical and dental coverage

PPO and high deductible health plan options

Life insurance

401(k) with company match

Generous paid time off

10 paid holidays + your birthday

Parental leave

Company News

SGB Online
Jun 18th, 2026
Brooks Running names Marc Misiewicz VP of U.S. Wholesale.

Brooks Running names Marc Misiewicz VP of U.S. Wholesale. June 18, 2026 Brooks Running has promoted Marc Misiewicz to VP, U.S. Wholesale, responsible for leading channel strategy and guiding multi-year growth across the company's largest commercial business. A 26-year Brooks veteran, Misiewicz brings expertise in sales leadership and retailer engagement. In his new role, Misiewicz will oversee sales operations, cross-functional initiatives and field support programs while continuing to strengthen partnerships with retailers nationwide. Misiewicz was selected as an SGB 40 Under 40 honoree in 2013 when he was a senior key account manager for the brand. "Marc's leadership and strong connection to our retail partners have helped shape Brooks' wholesale business for multiple decades," said Mike Billish, who was promoted in March to SVP and GM of the Americas at Brooks Running. "Marc's promotion - and the broader team evolution - reflect the strength of our sales organization, which works day in and day out to maintain retailer trust through consistent execution and deep, long-standing relationships." Rick Wilhelm, VP of U.S. Specialty Retail Accounts, will continue leading sales for the run specialty channel and wholesale digital markets, spearheading Brooks' unrivaled connection to run specialty. Additional promotions within Brooks' U.S. Wholesale sales organization include Shawn Kohn to director, Sporting Goods and Micah Tanaka to senior manager, Shoe Chain. The company said the moves "sharpen its organizational structure to enable long-term growth, strong retailer partnerships and execution excellence across wholesale channels." Image courtesy Brooks Running

SGI Europe
Apr 9th, 2026
"A Love Letter to the Run": Brooks Running and Cynthia Erivo ahead of the London Marathon.

"A Love Letter to the Run": Brooks Running and Cynthia Erivo ahead of the London Marathon. A Grammy, Tony and Emmy winner is not the obvious face of a performance running brand. That is precisely the point. Brooks Running has launched "Shine Under Pressure," a campaign starring actress and long-distance runner Cynthia Erivo ahead of the 2026 TCS London Marathon on April 26. The Seattle-based brand is using it to make its first serious push into EMEA. According to CMO Melanie Allen in an interview with Marketing Dive, it is the company's most globally ambitious marketing effort in recent history. After delivering record growth in 2025, Brooks restructured its senior leadership in March, giving Allen a broader mandate covering both brand strategy and retail experience. "Shine Under Pressure" is the first major campaign to come out of that expanded brief. "A love letter to the run": Brooks Running and Cynthia Erivo / Source: Brooks Running on Youtube The runner behind the actress. The case for authenticity holds up. Erivo has worn Brooks footwear for years, set a personal best of 3:35:36 at the 2022 London Marathon during peak Wicked rehearsals, and is now training toward a 3:15 finish at this year's race - a 20-minute improvement on her lifetime best. Her coach is Erika Kemp, a Brooks-sponsored professional marathoner brought in as part of the partnership. Please accept cookies to access this content The creative, produced by Brooks Running Creative Lab and MBooth, takes a diaristic approach. Erivo narrates "A Love Letter to the Run," an open letter to the running community drawn from her own training journal, framed around footage of her morning runs alongside her West End commitments. She is currently performing a one-woman production of Dracula at London's Noël Coward Theatre - portraying all 23 roles, eight shows a week, for 16 consecutive weeks - while averaging six to ten miles a day. The campaign also includes social content tracking her training progression, and a live podcast appearance during marathon weekend on Nobody Asked Us, the distance-running show hosted by US professionals Des Linden and Kara Goucher, which Brooks sponsors. London as a new front. This is Brooks' first year activating at the London Marathon through what it calls the Hyperion House format - a runner-facing hospitality and community hub it has deployed at other World Marathon Majors. The race gave the brand a natural anchor: Erivo wanted to run London, and the event offered visibility in a market where Brooks has less consumer recognition than in North America. The audience logic is straightforward: Erivo has a global following that skews younger and more culturally diverse than a traditional running audience, and their marathon credentials are credible enough to support Brooks' performance positioning. The goal is to bring new consumers to Brooks without moving away from its sub-elite runner core. The partnership extends beyond race week. Brooks has announced limited-edition merchandise inspired by Erivo for later in 2026, and further brand storytelling tied to the autumn marathon season is planned. A century-old brand still moving forward. Brooks occupies an unusual position in the global running market: a century-old brand that still competes as a challenger. Its community-first model - built around marathon events, club partnerships and grassroots running culture - has helped it gain ground against larger rivals in recent years. The Erivo campaign pushes that model higher up the awareness funnel and into markets where brand recognition still has room to grow. Dive deeper. Cynthia Erivo is a British actress, singer and producer. She won the Tony Award for Best Actress in a Leading Role for The Color Purple on Broadway and received Oscar nominations for Harriet (2019). She is currently starring in Dracula at the Noël Coward Theatre, London. As a runner, she completed the 2016 New York City Marathon (3:57:07) and the 2022 London Marathon (3:35:36).

Outdoor Sportswire
Mar 31st, 2026
Nomadix launches first run collaboration with Brooks Running, spotlighting warm-weather performance essentials.

Nomadix launches first run collaboration with Brooks Running, spotlighting warm-weather performance essentials. March 31, 2026. Combining performance innovation with all-day versatility, the collection supports runners before, during, and after every effort. San Clemente, Calif. (March 31, 2026) - On Monday, April 6, 2026, Nomadix, a social purpose corporation and makers of The Only Towel You Need(R), made from post-consumer recycled materials, will launch its first-ever footwear collaboration with performance running brand, Brooks Running. The co-branded collection of seven products sets the pace for the introduction of new Nomadix products, all designed with warmer miles in mind that deliver versatile, quick-dry, and cooling essentials built to support runners before, during, and after every effort. "Partnering with Brooks for our first-ever run-focused collaboration has been an incredibly fun next step for our brand as we expand our product offering," said Zack Helminiak, Nomadix CEO and co-founder. "This capsule and the upcoming introduction of new Nomadix products are built for the realities of trail running; helping runners dry off, clean up, change at the trailhead, and be ready to say "yes" to spontaneous adventures on the trail. We need more of that." Leading the collaboration is the custom Ghost Trail running shoe, blending Brooks' fan-favorite Ghost with trail-ready durability and a Nomadix-inspired outdoor palette, ideal for runners transitioning from road to dirt in the drier months ahead. "Runners continue to seek out premium performance running gear that deepens their connection to the natural world," said Alaina Fuld, director of brand reputation and communication at Brooks. "Partnering with Nomadix for this special-edition Ghost Trail reflects our shared commitment to inspire everyone to run and be active." Starting Monday, April 6, 2026, the capsule will be available on nomadix.co and brooks.com and includes the following products: * Bandana Towel (MSRP $24.95): a lightweight, sand-resistant, sweat-ready, and UPF 50+ trail-run multi-tool. Available in two patterns: Paisley Coyote & Paisley Teal Ocean. * Fitness Towel (MSRP $27.95): A compact, quick-drying carry-size towel for high-output days. Available in Summit Black. * Original Towel (MSRP $39.95): The original high-performance MicroTerry(TM) towel, ultra-absorbent, packable, and adventure-proof. Available in Summit Expedition Orange. * Festival Blanket (MSRP $69.95): Soft top, water-resistant base - ideal for pre-race staging, post-run hangs, or road-trip life. Available in Summit Expedition Yellow. * Graphene Puffer Blanket (MSRP $99.95): A packable, versatile 2-in-1 blanket and sleeping bag built for warmth without the bulk. Powered by Nomadix GrapheneLoft(TM), insulation infused with graphene. Available in Switchback Coyote. * Ultralight Changing Poncho (MSRP $78.95): A quick-dry, sand-resistant, and made for easy changing anywhere your run ends. Available in Switchback Teal Ocean. * Ghost Trail Running Shoe (MSRP $160): Brooks' trusted Ghost fit meets off-road durability, TrailTack outsole, and a Nomadix outdoor aesthetic. Beyond the collaboration, Nomadix expands its lineup of runner-friendly essentials designed specifically for heat, sweat, and post-run comfort with the following new products: * Ice Bandana (MSRP $29.95): A go-to cooling solution for hot runs, made with UPF 50+ MicroSuede fabric and a zippered pocket for ice. Designed to regulate temperature on the move, it helps runners stay comfortable whether logging miles or recovering in the sun. Available May 2026. * Car Seat Cover Towel (MSRP $44.95): A versatile, sweat-ready essential that doubles as a protective seat cover. Featuring a slip-resistant headrest pocket, it's designed for quick transitions from run to car, keeping seats clean and dry after high-output efforts or spontaneous swims. Available May 2026. ABOUT NOMADIX California-based Nomadix launched in 2015 with The Only Towel You Need(R), a multi-purpose towel that performs for any activity, including travel, yoga, boating, and at the beach. Nomadix understands that the environmental footprint of the products people buy will have an impact on the planet that lasts longer than we will. A commitment to discovering durable, multi-purpose, responsibly manufactured solutions that will leave the planet better than we found it is part of its ethos: Own less. Do more. Nomadix is a member of 1% for the Planet and is Climate Label Certified. Visit www.nomadix.co for more information. ABOUT BROOKS RUNNING Brooks Running creates market-leading performance running footwear, apparel, sports bras, and accessories distributed worldwide. Brooks exists to inspire everyone to run and be active, through innovative gear, tools, and experiences designed to take you to the place that makes you feel more alive. Since 1914, Brooks has been propelled by a never-ending curiosity with how humans move, pushing the limits of motion science, engineering, and technology to create gear that unlocks the power of energy and movement for everyone. Brooks is a subsidiary of Berkshire Hathaway Inc. and is headquartered in Seattle, Washington. Visit www.brooksrunning.com for more information or follow @brooksrunning. Company info. Contact info. Follow us on. Editor's picks. April 1, 2026. March 30, 2026. March 27, 2026.

SGB Online
Mar 19th, 2026
Brooks Running makes three c-level promotions in product, marketing and the Americas.

Brooks Running makes three c-level promotions in product, marketing and the Americas. March 19, 2026 Brooks Running announced that it promoted Carson Caprara to chief product officer, elevated Melanie Allen's responsibilities as chief marketing officer, and promoted Mike Billish to a new role as SVP and general manager of the Americas. The Seattle, WA-based running brand stated in a media release that the C-Suite changes reflect "a strategic evolution of its global and regional business structure, reinforcing the brand's commitment to global growth, innovation and disciplined execution as it continues to scale worldwide." Carson Caprara, shown top right, has been SVP of Footwear and Apparel at Brooks since July 2025. Previously, he was the SVP of Footwear at the company from May 2023 to June 2025. He joined Brooks as a tech rep for the Florida territory in 2005. "Carson brings exceptional clarity to how product vision becomes meaningful performance for runners," said Dan Sheridan, CEO of Brooks Running. "Elevating this role reflects both the scale of our ambition and the strength of Carson's leadership as we expand our product lines and accelerate our global growth." Melanie Allen, shown on the left, has been Brooks SVP and chief marketing officer since September 2017. Previously, she was the VP of marketing at Starbucks. Brooks stated that under this role, Allen is "taking on expanded responsibility for shaping and activating a global brand vision that connects more deeply across product, consumer experience and regional execution. [She] will focus on long-term strategic foresight, global consumer insight and elevating branded experiences across Brooks' digital and physical touchpoints worldwide." Mike Billish, shown bottom right, has been Brooks' VP of North America Sales and Service since December 2015. He joined the company as a field marketing rep in 2003. In the new role as SVP and General Manager of the Americas, Brooks said Billish "will oversee the Americas business across wholesale, direct, marketing, and retail, aligning commercial execution and regional decision-making under a single leader." The company said the move "reflects Brooks' commitment to pairing strong global vision with region-specific leadership as the brand continues to grow across channels and markets." Sheridan added, "These moves ensure the right leaders are focused on the right time horizons. By strengthening both our global leadership and our North America operating model, we're positioning Brooks to win today - and scale for the future." The changes come as the brand recently closed out 2025, achieving a 16 percent year-over-year increase and extending its track record to nine consecutive years of growth. Images courtesy Brooks Running

P3R
Mar 15th, 2026
2026 Brooks x Pittsburgh Marathon shoe unveiled.

2026 Brooks x Pittsburgh Marathon shoe unveiled. Limited-edition Brooks Glycerin 23, exclusively available at DICK'S, celebrates Pittsburgh's iconic bridges and race-day spirit PITTSBURGH - P3R and Brooks Running have unveiled the 2026 Brooks x Pittsburgh Marathon limited-edition running shoe, a design inspired by the steel, strength and unmistakable colors of the City of Bridges. The custom Brooks Glycerin 23 features bold yellow, black and steel accents, along with playful design details that pay tribute to Pittsburgh's skyline, bridges and the energy of race weekend. "The Pittsburgh Marathon is known for taking runners across some of the most iconic bridges and neighborhoods in our city, and this year's Brooks collaboration captures that spirit in a really special way," said Troy Schooley, CEO of P3R. "This shoe gives runners a unique way to celebrate their connection to Pittsburgh and commemorate their race experience with a design that reflects the pride, resilience and energy of our community." Created to help runners celebrate their journey to the start line, the commemorative shoe blends the premium comfort and cushioning of the Glycerin franchise with a distinctly Pittsburgh aesthetic. Subtle design elements woven throughout the shoe reflect the city's character and the spirit of the thousands of runners who will cross its bridges during race weekend. "We're thrilled to bring the City of Bridges to life in this year's limited-edition Glycerin 23," said Paxton DePoe, Event Marketing Coordinator at Brooks Running. "From the colors to the design details, every element celebrates Pittsburgh's spirit and the excitement of race weekend, giving runners a shoe that's both performance-ready and full of city pride." The 2026 Brooks x Pittsburgh Marathon shoe is available online at dicks.com and at select DICK'S locations. Runners and fans can also purchase the limited-edition shoe in person during Marathon Weekend at the DICK'S retail space inside the Pittsburgh Live Well Expo presented by GNC. As the official footwear and apparel partner of the DICK'S Sporting Goods Pittsburgh Marathon, Brooks continues a tradition of creating annual Pittsburgh-inspired shoes that allow runners to showcase their city pride on race day and long after they cross the finish line. Registration for the 2026 DICK'S Sporting Goods Pittsburgh Marathon Weekend of Events is now open at www.thePittsburghMarathon.com. P3R is the region's go-to premier sporting event and experience expert. While best known for the annual DICK'S Sporting Goods Pittsburgh Marathon, P3R organizes up to 20 major events every year. With a rich history of working with top-tier clients such as the Pittsburgh Steelers, UPMC Hillman Cancer Center, the Pittsburgh Penguins, the National Senior Games, and more, P3R brings operational excellence to every aspect of event planning and execution. P3R Spotify strive to inspire any and all to move with P3R Spotify. Read more at: P3R.org Follow @P3RmovesPGH on Facebook, Twitter/X, Instagram, TikTok & YouTube

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