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Brooks Running designs and sells high-performance running shoes and apparel for men and women. Their product range includes shoes for road running, trail running, treadmill workouts, and racing, along with a variety of apparel such as shorts, tops, pants, and accessories. Brooks primarily targets fitness enthusiasts, professional athletes, and casual runners who value quality and performance. The company stands out from competitors like Nike and Adidas by emphasizing sustainability and innovation, with initiatives such as a LEED-certified headquarters and energy conservation goals. Brooks operates through direct-to-consumer sales on their website and partnerships with retailers, aiming to engage customers through personalized marketing. Their goal is to provide specialized athletic gear while promoting environmentally friendly practices.
Company Stage
M&A
Employees
1,001-5,000
Industries
Consumer Goods
Total Funding
N/A
Headquarters
N/A
Founded
1914
Comprehensive medical and dental coverage
PPO and high deductible health plan options
Life insurance
401(k) with company match
Generous paid time off
10 paid holidays + your birthday
Parental leave
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