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Brumby

Autonomous drone system for cattle mustering

Overview

Brumby provides an autonomous drone-based livestock management system for cattle mustering. Its fully autonomous drone platform, controlled by a mobile app, uses proprietary reinforcement learning to read real-time cattle behavior and guide the herd with low-stress stockmanship. This setup reduces the need for helicopters and manual labor, while also collecting data such as fence checks, pasture biomass, and herd weight to support farm management. Brumby aims to scale grazing operations worldwide, expanding from pilot farms in Australia to the United States after YC participation and a $1.2 million pre-seed round in early 2026.

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About Brumby

Simplify's Rating
Why Brumby is rated
C-
Rated C on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Food & AgricultureData & AnalyticsRobotics & AutomationAI & Machine Learning

Company Size

1-10

Company Stage

Seed

Total Funding

$910K

Headquarters

Sydney NSW, Australia

Founded

2025

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Simplify's take

What believers are saying

  • Brumby’s site says pilots are rolling out and testing is underway now.
  • YC lists Brumby active on updated September 22, 2026, signaling continuing support.
  • Brumby claims deployment across large ranches, targeting thousands of head and millions of acres.

What critics are saying

  • Brumby has three employees, no open jobs, and remains stuck in pilots.
  • Brumby discloses no paid customer count; waitlists do not equal recurring revenue.
  • Halter, Nofence, and SkyKelpie already attack ranch automation; Brumby lacks hard moats.

What makes Brumby unique

  • YC Winter 2026 backs Brumby’s autonomous drones for cattle mustering.
  • Brumby combines reinforcement learning herding with weight, biomass, water, and fence monitoring.
  • A single operator manages large mobs from a phone, replacing helicopters and motorbikes.

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Funding

Total Funding

$910k

Below

Industry Average

Funded Over

2 Rounds

Notable Investors:
Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Below Average

Industry standards

$3.3M
$1.5M
$2M
$2.3M
$3M

Benefits

  • Company Equity

Company News

Australian Financial Review
Oct 28th, 2026
Teen's AI cattle-herding drone startup Brumby raises $1.2M, with more US funding due

Brumby, a startup founded by 19-year-old Sam Rogers, has raised $1.2 million for AI-powered drones that herd cattle. The company is based in Sydney, and more funding from a tier-one US venture capital fund will be announced shortly. Rogers grew up on a cattle station in Queensland and built his first drone at 14. He dropped out of a mechatronics and space engineering degree at Sydney University to work on the idea full time. The drones use acoustic cues and visual pressure to guide cattle, and dock in a solar-charged trailer between flights. Parts are made in China and will soon be assembled in a warehouse south of Sydney. Brumby raised its first funding from NextGen and joined Y Combinator in December.

The Common Sense
Aug 22nd, 2026
AI drone startup Brumby raises $775,000 to herd cattle autonomously

A 19-year-old Australian entrepreneur, Sam Rogers, has raised A$1.2 million (approximately R13.8 million) for Brumby, a startup developing AI-powered drones that autonomously herd cattle. The technology enables farmers to manage livestock via smartphone, eliminating the need for traditional herding methods. The system creates digital farm maps including paddocks and fences. The drone identifies herds, monitors movement and posture, and adjusts its approach based on animal behaviour. It can track up to 2,000 animals, count them, estimate weight, identify sick cattle, and inspect infrastructure. Brumby claims the technology reduces mustering costs by roughly half. Whilst developed for Australia's cattle stations, the system could benefit South Africa's livestock sector through improved rotational grazing, enhanced monitoring, and reduced management costs, particularly if deployed through shared services for smaller farmers.

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