Brumby

Brumby

Autonomous drone system for cattle mustering

Overview

Brumby offers an autonomous drone-based system for cattle mustering and livestock management. A fully autonomous drone platform, controlled via a mobile app, uses proprietary reinforcement learning and AI to read real-time cattle behavior and guide the herd with low-stress pressure, while also performing data tasks such as fence and water checks, pasture biomass monitoring, and herd weight estimation. Unlike manually piloted drones, it learns herd responses over time and emphasizes low-stress stockmanship to reduce labor, cost, and risk. The goal is to modernize grazing operations for large-scale ranches worldwide by replacing labor-intensive mustering with autonomous, data-driven drone management and expanding from Australia to the United States after YC participation and a 1.2 million pre-seed round in early 2026.

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About Brumby

Simplify's Rating
Why Brumby is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Company Size

1-10

Company Stage

N/A

Total Funding

N/A

Headquarters

N/A

Founded

2025

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Simplify's Take

What believers are saying

  • YC Winter 2026 supports credibility with pilot-averse ranch operators.
  • A $1.2 million pre-seed round funds U.S. market expansion.
  • Data products like weight estimates and pasture analytics deepen customer value.

What critics are saying

  • U.S. FAA approvals for autonomous BVLOS operations can delay scaling.
  • Poor connectivity on remote ranches undermines phone-controlled autonomy.
  • A public livestock injury incident would damage trust and trigger procurement freezes.

What makes Brumby unique

  • Autonomous drones herd cattle using reinforcement learning from a phone app.
  • System combines mustering, herd monitoring, pasture biomass, and fence inspections.
  • Founded by Sam Rogers, who grew up on a North Queensland cattle station.

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