Brunswick Corporation earns 10 2026 MarCom Awards for marketing and creative excellence. Nov. 3, 2026 · 1 min. read Brunswick Corporation won 10 MarCom Awards in 2026, recognizing marketing and creative campaigns across its portfolio of marine brands. Brunswick's award-winning campaigns and brands. * Brunswick earned three Platinum, five Gold and two Honorable Mention awards. Winning work spanned brand transformation, trade show design, advertising and influencer marketing. * Sea Ray, Lowrance and Brunswick's CES booth took Platinum honors. Lowrance's "We Make Fishing" campaign and Sea Ray's SLX 360 Outboard launch video were among the top winners. * Boston Whaler, Freedom Boat Club and an internal podcast earned Gold. The "Propelling Perspectives" employee podcast was recognized for production quality. The recognition highlights how Brunswick has built out an in-house creative and marketing capability spanning its roughly 60 brands, a signal of investment in marketing talent and strategy within the marine recreation industry. Summarized by MalakyeAI

Brunswick Corporation earns 10 2026 MarCom Awards for Marketing and creative excellence. GlobeNewswire | Brunswick Corporation Today at 10:00am PST METTAWA, Ill., Nov. 03, 2026 (GLOBE NEWSWIRE) - Brunswick Corporation (NYSE: BC), the global leader in recreation marine technology, today announced it has earned 10 in the 2026 MarCom Awards for marketing and creative excellence, recognizing work across brand strategy, integrated marketing, advertising, video, influencer marketing, trade show experiences and employee communications. The 10 honors include three Platinum, five Gold and two Honorable Mention recognitions spanning brand transformation, integrated marketing, trade show exhibits, influencer marketing, advertising and audio production. "These awards recognize outstanding work, but what feels most significant is what the work says about the collective ingenuity of our talent and the way our teams collaborate across Brunswick," said Lauren Beckstedt, senior vice president and chief marketing officer of Brunswick Corporation. "Earning 10 honors marks an important point in the maturity of the creative capability we have built. We are bringing together strategy, creative excellence and deep knowledge of our businesses to sharpen our brands, expand their reach and produce work that delivers greater impact." Brunswick's recognized work in the 2026 MarCom Awards includes: * Platinum: Sea Ray | SLX 360 Outboard launch video | Video ad * Platinum: Brunswick | CES 2026 booth design | Trade show exhibit * Platinum: Lowrance"We Make Fishing" Integrated advertising campaign * Gold: Boston Whaler | Brand modernization | Brand refresh * Gold: Freedom Boat Club | Global Access marketing campaign | Integrated marketing * Gold: Lowrance | Lowrance Lager | Promotional item * Gold: Simrad and BlackTipH"Powering the Ultimate Chase" Influencer content * Gold: Brunswick"Propelling Perspectives" podcast | Outstanding production * Honorable Mention: Bayliner | V22 launch | Product launch * Honorable Mention: Lowrance | Deep Water Thoughts | Social ad campaign "Propelling Perspectives," Brunswick's internal employee podcast focused on leadership advice and journeys, received a Gold MarCom Award for outstanding production. "Propelling Perspectives' was created to connect employees with authentic leadership voices, practical advice, and the personal journeys that have shaped leaders and their business strategies across Brunswick," said Jill Wrobel, executive vice president and chief human resources officer, Brunswick Corporation. "Sharing a broad range of perspectives and stories, the podcast helps strengthen our global culture, giving employees a deeper connection to people, ideas and experiences shaping our company and industry. This Gold recognition is a meaningful acknowledgment of the team's exceptional work to make those conversations both inspiring and relevant." Administered by the Association of Marketing and Communication Professionals (AMCP), the MarCom Awards is an international competition recognizing excellence in marketing and communications. The 2026 competition was expected to attract more than 6,000 entries from the United States, Canada and 41 other countries, with industry professionals selecting work that represents a high standard of creative excellence. About Brunswick Brunswick Corporation (NYSE: BC) is a global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond. Its technology-driven solutions are informed by deep consumer insights and guided by the belief that "Next Never Rests(TM)." Brunswick is home to more than 60 industry-leading brands across marine propulsion, parts and accessories, marine electronics, as well as boat brands including Boston Whaler, Sea Ray, Bayliner, Lund and Harris. Headquartered in Mettawa, Illinois, Brunswick has approximately 14,000 employees operating in 26 countries. For more information, visit Brunswick.com or the Brunswick Newsroom Kimberly Chapman Senior Manager, Global PR & Communications [email protected] This is a paid placement. For further inquiries, please contact GlobeNewswire directly.

Brunswick corp. sets own growth path to decouple from weaker boat market trends. October 29, 2026 Brunswick Corporation, the parent of the Bayliner, Boston Whaler, Crestliner, Cypress Cay, Meridian, Sea Ray boat brands, among others, reported consolidated net sales of $1.45 billion in the 2026 third quarter, an increase of 7 percent versus the third quarter of 2025. Diluted EPS for the quarter was reported at $1.01 per share on a GAAP basis and $1.58 on an as adjusted basis, an increase of 63 percent on an as adjusted basis versus the third quarter of 2025. Sales growth was said to reflect steady OEM demand across the portfolio, along with pricing actions taken in previous periods, continued market share gains, and healthy boating participation supporting parts, accessories, and aftermarket demand. The Propulsion segment reported a 7 percent increase in sales driven by steady OEM demand in a low pipeline environment and growth in high-horsepower outboard applications. Segment adjusted operating earnings increased 51 percent and adjusted operating margin expanded by 350 basis points, reflecting the leverage from higher sales, favorable mix, improved absorption, and reduced year-over-year tariff pressure offsetting continued planned product development investment and ongoing material, freight, and labor inflation. The Engine Parts and Accessories segment reported a 5 percent increase in sales led by sustained boating participation, distribution share gains, and broad-based regional growth. Segment adjusted operating earnings increased 14 percent and adjusted operating margin expanded by 190 basis points due to strong leverage on the higher sales and cost discipline partially offset by higher commodity and other material input costs. The Navico Group segment reported a 6 percent increase in sales with growth across all business lines supported by OEM demand, steady aftermarket sales, product launches, and new customer wins. Segment adjusted operating earnings increased 36 percent and adjusted operating margin expanded by 140 basis points as operational improvement actions and leverage on the higher sales more than offset material cost inflation. The Boat segment reported a 9 percent increase in sales driven by strength in premium and core products, and continued momentum in the Business Acceleration portfolio. Segment adjusted operating earnings increased 100 percent and adjusted operating margin expanded by 160 basis points, reflecting higher sales, favorable mix, and ongoing manufacturing and sourcing cost-reduction initiatives. Adjusted operating earnings and adjusted margins increased as the stronger sales, operational strength and efficiency across the enterprise, improved absorption on higher production, favorable mix, and disciplined cost management, together with the lapping of last year's tariff impacts, more than offset material and labor inflation and planned spending on product and technology initiatives. Cash Flow and Balance Sheet Summary Cash and marketable securities totaled $279.4 million at the end of the third quarter, up $3.7 million from 2025 year-end levels. Net cash provided by operating activities of continuing operations during the first nine months of 2026 was $438.8 million, primarily reflecting operating results and non-cash reconciliation adjustments, including depreciation and amortization. Investing and financing activities during the first nine months of 2026 resulted in net cash used of $440.1 million primarily due to $148.9 million of capital expenditures, $100.0 million of payments of short-term debt, $85.7 million of dividend payments, $60.0 million of share repurchases and $32.5 million of cash paid for the acquisitions of certain Freedom Boat Club franchise operations. "Brunswick delivered another strong quarter characterized by solid execution across the enterprise, with financial performance ahead of expectations and year-over-year sales growth across all reporting segments for the fifth consecutive quarter. Adjusted operating margin increased by 230 basis points and across all segments versus the prior year," said David Foulkes, chairman and CEO, Brunswick Corporation. "Despite an external environment with headwinds from persistent inflation, higher borrowing costs, and geopolitical uncertainty continuing to pressure value categories, our premium- and core-focused brand portfolio continued to demonstrate resilience and perform ahead of the overall market," Folks continued. "Boating participation remained healthy throughout the quarter, supporting demand across our recurring-revenue parts and accessories, aftermarket, and subscription boating businesses, while lean pipelines and balanced OEM orders supported continued wholesale growth." "As we close out 2026, we continue to demonstrate the decoupling of our business and financial performance from overall U.S. new boat market unit sales trends and we are very encouraged by Brunswick's ability to deliver sales growth and margin expansion despite ongoing macroeconomic and geopolitical uncertainty," assessed Foulkes. 2026 Outlook The company updated its full-year guidance as follows: * Net sales: $5.7 billion to $5.8 billion; * Adjusted operating margin: approximately 8.0 percent; * Adjusted diluted EPS: approximately $4.65; * Free cash flow: $400 million or more; * Debt retirement: $160 million or more; and * Share repurchases: $80 million or more. As previously announced, Aine Denari will succeed Foulkes as CEO of Brunswick Corporation, effective January 1, 2027. "Our strategy, capital allocation priorities, and long-term strategic targets remain unchanged, and I am working closely with Aine and the leadership team through year end to support a smooth transition," Foulkes concluded. Image courtesy Sea Ray/Brunswick Corporation