BRUNT Workwear

BRUNT Workwear

High-quality workwear for blue-collar workers

About BRUNT Workwear

Simplify's Rating
Why BRUNT Workwear is rated
C
Rated D+ on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer Goods

Company Size

51-200

Company Stage

Late Stage VC

Total Funding

$52.5M

Headquarters

Boston, Massachusetts

Founded

2020

Overview

Brunt Workwear provides high-quality and durable apparel and accessories specifically designed for blue-collar workers. Their product range includes cold weather boots, hats, and other essential workwear items, all focused on comfort and functionality. The products feature elements like triple-layer insoles and shock-absorbent midsoles, ensuring that workers can wear them throughout the day without discomfort. Brunt Workwear sells directly to consumers through its website, allowing the company to maintain control over brand quality and customer experience. Founded by a former blue-collar worker, the company understands the needs of its customers, which helps create a sense of authenticity and community. This connection is further enhanced by showcasing user-generated content on their platforms, setting Brunt Workwear apart from competitors.

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Simplify's Take

What believers are saying

  • Brunt's partnership with CASE creates innovative products like 'The Ultimate Operator Boot'.
  • The addition of Wendy Yang to the board brings expertise in scaling global brands.
  • Brunt's $20M Series B funding supports inventory growth and team expansion.

What critics are saying

  • Over-reliance on direct-to-consumer sales may limit market reach.
  • Rising material costs could impact profit margins for high-quality products.
  • Supply chain disruptions in leather sourcing could affect product availability.

What makes BRUNT Workwear unique

  • Brunt Workwear offers direct-to-consumer sales, ensuring brand control and customer experience.
  • The company designs products with triple-layer insoles and shock-absorbent midsoles for comfort.
  • Founded by a former blue-collar worker, Brunt has authentic insights into its target market.

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Funding

Total Funding

$52.5M

Meets

Industry Average

Funded Over

3 Rounds

Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Parental Leave

Flexible Work Hours

Company Equity

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

3%

2 year growth

5%
PR Newswire
Aug 17th, 2024
Brunt Workwear Introduces The Sullivan Work Boot

BRUNT Workwear's all-new round-toe work boot with a defined 90-degree heel provides trade workers with improved comfort, performance, and stabilityBOSTON, Aug. 8, 2024 /PRNewswire/ -- BRUNT Workwear , the fast-growing workwear brand known for its innovative and durable boots and apparel, today introduces the latest boot in their expanding product line – the Sullivan. Designed for durable performance and comfort , the Sullivan is BRUNT's first round toe work boot with a defined 90-degree heel. Addressing critical concerns in workplace safety highlighted by the American Academy of Orthopedic Surgeons, the Sullivan's defined heel provides enhanced stability for trade workers who frequent ladders, scaffolding, or uneven surfaces on the job.BRUNT Workwear Introduces the Sullivan Work BootCrafted from waterproof, 'barnyard resistant' leather sourced from US steer, and featuring a proprietary waterproof bootie, the Sullivan provides protection against heavy rains, chemicals, and acids. The 5mm lug depth outsole boosts outdoor performance, and is slip, oil, and high-heat resistant to 572º F. Built with the same comfort and flexibility as BRUNT's bestselling Marin moc toe wedge boot, the Sullivan includes BRUNT's signature Cush'n insole, as well as an Adjustable Width System that makes for a perfect fit right out of the box."With each new product design, we start by listening to the people on the job, and we work with them to develop a solution that meets their needs," said Eric Girouard, Founder and CEO at BRUNT Workwear

PR Newswire
Oct 25th, 2023
Fast-Growing Brunt Workwear Adds Veteran Leadership To Board Of Directors And Executive Team

BOSTON, Oct. 25, 2023 /PRNewswire/ -- BRUNT Workwear ( www.bruntworkwear.com ), the fast-growing boot and apparel brand for American tradespeople, is pleased to announce the appointment of former HOKA President Wendy Yang to its Board of Directors, along with the addition of several new members to their Executive Team. These key additions to BRUNT's leadership come as the brand prepares for its next growth stage, having just more than doubled revenue for the third straight year.Celebrated for her exceptional leadership in the athletic and outdoor sectors, Wendy Yang brings a wealth of expertise and a proven track record of scaling global brands to BRUNT's Board of Directors. With more than 25 years of experience, including her transformative role as President of the Performance Lifestyle Group at HOKA & Teva, where she led HOKA from $70 million to $1 billion in revenue and 50x profit in just seven years."I'm very excited to join the BRUNT board and partner with Eric and his team as they strive to scale this very special brand," said Yang. "BRUNT is disrupting the workwear category through smart marketing, product innovation, and a deep relationship with their customers. I'm thrilled to now be a part of this fast-growing challenger story."In addition to this critical expansion of its board, BRUNT welcomes several new veterans to its Executive Leadership Team and also announces the promotion of co-founder Dave Chernow to the role of Chief Operating Officer.Chris Heffernan joins BRUNT as President and head of product, coming from a successful seven-year stint at Keen as GM of Keen Utility and Chief Revenue Officer.and head of product, coming from a successful seven-year stint at Keen as GM of Keen Utility and Chief Revenue Officer

Yahoo
Oct 25th, 2023
Brunt Workwear Adds Former Hoka President Wendy Yang to Its Board Ahead of Wholesale Debut in 2024

Brunt Workwear adds former Hoka president Wendy Yang to its board ahead of wholesale debut in 2024.

Highways Today
Mar 20th, 2023
The Ultimate Operator Boot created by CASE and BRUNT Workwear

“That’s why Highways is partnering with BRUNT.

Sports Field Management Association
Mar 7th, 2023
Case, Brunt partner to create "The Ultimate Operator Boot"

“That’s why SportsField Management is partnering with Brunt.

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