B

Buck Mason

Direct-to-consumer menswear brand selling timeless apparel

Overview

Buck Mason is a direct-to-consumer menswear brand that designs and sells high-quality, timeless casual apparel such as tees, jeans, jackets, and shirts. Its products are built for durability and everyday comfort, with a modern-meets-classic American aesthetic. The company sells online and through brick-and-mortar stores in major cities, and it also offers virtual fittings to help customers find the right size and reduce returns. Unlike many competitors who rely on third-party retailers, Buck Mason controls the entire customer experience from design to delivery, enabling better pricing and consistency in quality. The goal is to provide versatile, durable clothing that stays relevant season after season, fostering long-term customer relationships.

Significant Headcount Growth

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About Buck Mason

Simplify's Rating
Why Buck Mason is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

DesignConsumer Goods

Company Size

201-500

Company Stage

Early VC

Total Funding

$2.6M

Headquarters

Los Angeles, CA

Founded

2013

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What believers are saying

  • Buck Mason launched SS26 Loomed Linen in June 2026 and Rancher Shirt in 2026.
  • Its May 2026 G.H. Bass collaboration restocked Larson loafers and added brown Chromexcel.
  • Revelio Labs counted 444 employees in March 2026, up 66.5% from 2023.

What critics are saying

  • Everlane, J.Crew, and Abercrombie keep copying premium-basics positioning, compressing Buck Mason pricing power.
  • A 2025 California WARN filing covering two Los Angeles jobs signals operational pruning already started.
  • If store traffic softens in 2027, Buck Mason's owned mills and retail leases become expensive fixed burdens.

What makes Buck Mason unique

  • Buck Mason owns BM Knitting Mills in Mohnton, Pennsylvania, controlling fabric and tee production.
  • Its 2026 collections turn heritage workwear and Ivy classics into modern premium basics.
  • Stores and online channels reinforce a tactile, fit-driven shopping experience across 41 U.S. locations.

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Funding

Total Funding

$2.6M

Below

Industry Average

Funded Over

3 Rounds

Early VC funding comparison data is currently unavailable. We're working to provide this information soon!
Early VC Funding Comparison Coming Soon

Benefits

  • Flexible Work Hours

Growth & Insights and Company News

6 month growth

0%

1 year growth

7%

2 year growth

2%
InsideHook
Nov 2nd, 2026
Sperry and Colbo just launched a luxe leather slip-on.

Sperry and Colbo just launched a luxe leather slip-on. The new Sirah Loafer offers a unique split-top design. Plus, more of the best menswear to launch this week. November 2, 2026 12:39 pm EST The gist. This week's top menswear drops feature everything from Sperry and Colbo's sleek new Sirah Loafer to a surprisingly affordable GU x Engineered Garments cable-knit cardigan, showcasing a curated selection of standout styles. Key takeaways. * Sperry and Colbo introduced the Sirah Loafer, a distinct leather slip-on available in muted black leather and rustic chocolate suede. * Buck Mason launched Abraham Moon Tweed Graduate Pleated Trousers, offering a collegiate-inspired tweed silhouette. * GU and Engineered Garments collaborated on a cable crew neck cardigan, noted for its chunky knit and accessible price. Nota bene: All products in this article are independently selected and vetted by InsideHook editors. If you buy something, InsideHook may earn an affiliate commission. With dozens, if not hundreds, of new apparel, footwear and accessory releases from its favorite brands to sort through, I've done the hard work and winnowed things down to the absolute need-to-know style, watch and grooming drops that you can't afford to miss. This week's haul: Uniqlo's sister label GU drops a peak cable-knit cardigan with fellow Japanese brand Engineered Garments. Elsewhere, Sperry and downtown design studio Colbo return with a luxe leather slip-on style, Buck Mason launches premium tweed and more. Menswear drop checklist. Since dethroning sneakers half a decade ago, leather loafers have become a dime a dozen. Which is to say, it's a real feat to create a pair that's unlike anything I've ever seen; this is also exactly what Sperry and downtown retail space-turned-design studio Colbo managed to do with their new Sirah Loafer, a sleek, split top slip-on available in both a muted black leather and rustic chocolate suede. Come for the Dead Poets Society levels of tweed, stay for the inch-perfect pleated silhouette. The semi-casual twill blazer is something of a mysterious (and dying) art, but just-launched menswear brand Early Work makes it look easy with their new Excelsior Jacket, a garment-dyed, 100% cotton number with the sturdiness of your favorite chore coat and infinitely more Ivy-coded swagger. You can already head the swish this shirt makes when you break into a cool jog. A chunky cable-knit sweater - the king of cold-weather knitwear - conceived by two Japanese powerhouses and priced at just $60? Am I being punked right now? Lee's seemingly nonstop flow of elite collabs now includes F/CE. Perfect for when you want to stand out at Thanksgiving but don't want to get into a screaming match with your second cousin. This cropped jacket from Japanese label Uru is an ode to the beauty of a contrast collar. A snazzy-yet-rugged leather boot with an easy side-zip entrance is just what the doctor ordered for fall. Filson's annual Cowichan-style sweater is back and moose-ier than ever. Butter yellow and scarlet have been the colors de jour for a hot minute now. Maybe it's finally cobalt's turn? A quintessential fall rugby, with just a hint of aprés charm. Delivered in fresh "espresso" and "milk" colorways and finished with a curling hairy suede upper, New Balance's T500 skate shoe have been totally transformed by Todd. This embroidered RRL snap shirt may be part of Ralph Lauren Americana sub-label's latest collection, but it certainly looks like it was yanked from one of the brand's '90s-era print ads. Some jeans try to emulate the old-school cool of moto selvedge. These new 101Z Riders from Lee's new collab with Indian Motorcycle quite literally embodies it. After half a decade of stock Jacob Elordi with murses, Bottega Veneta asks: Is it your turn? For true fragrance freaks, it isn't enough to spritz the scent - you've got to wear it. I never met a funnel-neck Adidas track jacket I didn't like. Or a Bayern Munich collab, for that matter. "Luck of the French" just doesn't have the same ring to it, huh? Chukka boot season is upon InsideHook. Can TikTok guys actually make good clothes? Vito's New York certainly thinks so. The final boss of statement accessories isn't a hoop earring or bust-down watch - it's a 2.5-cm obsidian belt buckle. Zankov - a small NYC-based fashion house that's been making waves in the American indie scene - just got it's biggest endorsement to date via a tidy collab capsule with Banana Republic. Neither snow nor rain nor heat nor gloom of night stays this courier from copping a USPS-branded field watch. Hybrid gets bandied about a lot these days, but Morjas' new leather hiker's are genuinely built to make short work of fall hikes and pub crawls. When I talk about lightweight layers, this is the jacket that I'm thinking of. Paolo Sandoval. Paolo Sandoval is Style Editor at InsideHook, having previously contributed to Valet Mag. An expert when it comes to vintage denim, soccer kits and tailoring, Paolo reports on style, grooming, wellness, menswear trends, celebrity, media and other pursuits tangential to looking and feeling like a million bucks, and is the voice behind the InsideHook fashion newsletter, The Stitch. You can reach him at [email protected]. Want more can't-miss advice on all the latest and greatest products hitting the market? You can find more in-depth coverage at The Goods. For more research-backed recommendations and expert-led curation, sign up here. InsideHook may earn a share of the profits. Note that deals are subject to change at any time.

The Manual
Jun 29th, 2026
Buck Mason's Rancher Shirt delivers summer linen with a western twist.

Buck Mason's Rancher Shirt delivers summer linen with a western twist. The LA basics label adds a new linen shirt to its Draped Linen lineup, just in time for the heat. Buck Mason has expanded its Draped Linen collection with the new Draped Linen Rancher Shirt, taking the cowboy workshirt template and hitting it with their lightweight linen-blend treatment. The shirt keeps the details that define the silhouette, with pearl snap closures, a curved western yoke, scalloped flap pockets, and three snaps along each cuff. Recommended Videos The new Rancher joins two existing Draped Linen shirts - the Lounge Lizard, a '50s-inspired cut in a silky rayon-linen blend, and the Deuce Camp Coupe, a midcentury camp-collar style with a slight sheen. The whole collection runs on the idea of taking lightweight linen blends with a relaxed, slightly draped fit, built for the stretch of summer when anything heavier feels like a punishment. The Draped Linen Rancher Shirt is available now at buckmason.com, with collection prices starting at $178. Why it's a Buck Mason summer. Here's the thing about Buck Mason: they're already one of the most reliable names in American basics. Founders Erik Allen Ford and Sasha Koehn started the brand in 2013 out of a 350-square-foot Venice, California garage, selling well-made tees and denim. (They famously turned down Robert Herjavec on Shark Tank; the brand now clears north of $100 million a year with 50-plus stores.) The appeal has always been quality, fairly priced staples that just work, with a back catalog that I love (like last summer's Carry-On travel suit, for example). A western linen shirt fits the lane neatly. Western wear has been having an extended moment, and Buck Mason's version skips the rhinestone shenanigans while keeping the cowboy details. At more than a hundred and fifty bucks, it isn't cheap, but that tracks with the brand's positioning: they're a full notch above fast fashion, with strong pieces built to outlast a single season. If you've wanted into the western trend without going full Yellowstone, the breathable linen rancher's neutral palette is about as low-stakes an entry as it gets. Where to buy it. The Buck Mason Draped Linen Rancher Shirt and the rest of the Draped Linen collection are available now at buckmason.com, starting at $178. Andy Vasoyan is a Chicago-based writer and audio editor. He has been fortunate to visit distilleries and breweries across the...

Trend Hunter
Jun 20th, 2026
Relaxed militant fashion collections.

Relaxed militant fashion collections. The Buck Mason SS26 Loomed Linen Collection is Breathable Published Jun 20, 2026 The Buck Mason SS26 Loomed Linen collection has been launched by the brand as an unexpected lineup of fashion styles that blend relaxed fabric with utilitarian cuts. The collection puts a loose-knit, mid-weight linen in the spotlight that will maximize comfort in the heat without losing sight of style preferences to work well for a variety of events or activities. The material is used for the P-43 Fatigue Shirt that is vintage-inspired with a point collar, flat-felled double needle seams and bellows pockets. The OG-107 Fatigue Pant is up next with a Full Saddle cut and vintage appeal, while the OG-107 Fatigue Short has a classic fit, corozo buttons and an elastic waist with a drawstring. The Buck Mason SS26 Loomed Linen collection is available now starting at $148. Key themes behind this trend. * Linen Utilitywear - Loose-knit linen paired with workwear construction signals a premium comfort category where breathable natural fibers can redefine functional summer dressing. * Relaxed Military Silhouettes - Vintage fatigue shirts, pants, and shorts with softened fits create space for heritage-inspired apparel that feels casual enough for everyday lifestyle use. * Heat-ready Tailoring - Summer wardrobes are shifting toward structured garments made from airy mid-weight fabrics, opening new possibilities for polished clothing that performs in warm climates. Where this applies. * Menswear - Modern menswear gains relevance from hybrid pieces that merge utility details, relaxed proportions, and elevated materials for versatile day-to-night wear. * Textiles - Natural fabric innovation is becoming central to seasonal apparel differentiation as linen blends and loomed constructions deliver comfort without sacrificing durability. * Fashion Retail - Premium casual retailers can benefit from collections that translate archival military aesthetics into accessible lifestyle products with clear seasonal appeal. 8.3 out of 10 90% Men 10% Women Top markets: North America GENERATION * Gen Z * Gen Alpha * Millennial (primary audience) * Gen X (primary audience) POPULARITY Popularity 75% Activity 75% Freshness 100%

Trend Hunter
May 16th, 2026
Ivy style loafer collaborations.

Ivy style loafer collaborations. Buck Mason and G.H. Bass dropped the second installment of their loafer collaboration, restocking the original black Larson Loafer and adding a new brown pull-up version, both made from Horween Chromexcel leather. The Buck Mason G.H. Bass Larson Loafer features hand-stitched moccasin construction, a leather outsole, a stacked heel and a squared-off toe, blending classic Ivy proportions with a quieter West Coast influence. Horween Chromexcel is a combination-tanned leather with a high oil content that softens, darkens and develops character over time with wear. The black version features a matte finish, while the brown pull-up introduces warmer tonal richness to the collection. Buck Mason and G.H. Bass show how expanding a successful collaboration with new colorways and materials can keep long-term partnerships feeling fresh for both returning and new customers. Image Credit: Buck Mason/G.H. Bass Loafer buying: what details matter right now? When was the last time you bought a pair of loafers? Trend themes. * Heritage-leather Revival - The renewed interest in high-oil, patina-developing leathers creates products that gain unique character over time, offering a new dimension of value in longevity-focused footwear. * Ivy-prep Collaboration Culture - Cross-generational partnerships between classic shoemakers and contemporary apparel brands generate hybrid aesthetics that expand audience reach and fuel collectible drop cycles. * Material-driven Colorways - Leveraging distinct finishing and dye behaviors to produce color variants yields differentiated wear patterns that encourage repeat purchases and product stratification. Industry implications. * Footwear Manufacturing - Small-batch, hand-stitched moccasin construction and premium outsoles create opportunities for premiumization and niche craftsmanship positioning within competitive markets. * Luxury Retail - Provenance-rich storytelling around materials like Horween Chromexcel enhances perceived value and supports higher-margin merchandising strategies across channels. * Circular Fashion Services - Repair, refurbishment, and resale ecosystems centered on durable, patina-prone footwear enable longer product lifecycles and new service-driven business models. Popularity

Trend Hunter
Jun 17th, 2024
Military-Inspired Linen Collections

Buck Mason launches Loomed Linen Collection.

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