Buf

Buf

End-to-end API development platform

Overview

Buf builds an end-to-end platform for API development centered on Protobuf, gRPC, and Kafka. Its main offering is the Buf Schema Registry (BSR), which provides a single view of Protobuf schemas across all repositories, helping teams collaborate on schemas, dependencies, and Software Development Kits (SDKs). Beyond BSR, Buf offers API discovery, documentation browsing, code generation management, and SDK integration through package managers like NPM and Maven, plus breaking change detection to prevent backward-incompatible API changes from reaching production. The platform targets tech teams of all sizes who want to streamline API development and collaboration. It differentiates itself by tying together schema management, code generation, and change tracking in one platform with cross-repo visibility, aimed at reducing outages and speeding workflows. The goal is to simplify and align API development work so teams can build and evolve APIs safely and efficiently.

Significant Headcount Growth

About Buf

Simplify's Rating
Why Buf is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

11-50

Company Stage

Series B

Total Funding

$94.5M

Headquarters

Toronto, Canada

Founded

2020

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Simplify's Take

What believers are saying

  • Buf shipped BSR release v1.33.0 on June 25, 2026.
  • July 2026 blog activity shows continued product shipping and customer engagement.
  • January 2026 workshops and events signal active demand for Protobuf modernization.

What critics are saying

  • Buf's last disclosed funding was 2021; no fresh capital signals expansion pressure.
  • Open-source buf CLI commoditizes core workflows, weakening BSR upsell conversion.
  • If larger cloud registries bundle schema management, Buf's niche shrinks by 2027.

What makes Buf unique

  • BSR centralizes Protobuf schemas, docs, dependencies, and compatibility checks.
  • Buf CLI standardizes linting, breaking-change detection, and code generation across teams.
  • Remote packages and plugins deepen control over Protobuf supply chains.

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Funding

Total Funding

$94.5M

Above

Industry Average

Funded Over

4 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Above Average

Industry standards

$35M
$45M
Linktree
$65M
Substack
$68M
Buf
$100M
ClickUp

Benefits

Professional work experience at one of Canada’s fastest growing technology start-ups.

Opportunity to join the team in its early days, take on major responsibility, and make meaningful contributions.

Ability to work as part of an international team coming together to solve real-world engineering problems - Buf employees come from all over the world.

Extremely competitive cash compensation for all employees.

Professional downtown Toronto office for optimal collaboration.

Growth & Insights and Company News

Headcount

6 month growth

7%

1 year growth

2%

2 year growth

10%
Buf
Aug 15th, 2024
Data Product Marketing Leader Clinton Ford Joins Buf

Data Product Marketing leader Clinton Ford joins Buf.

Buf
Aug 13th, 2024
Introducing the new Buf GitHub Action

Today, Buf is launching the 1.0 release of its new unified GitHub Action, powered by the Buf CLI.

Buf
Mar 6th, 2023
Buf | OpenTelemetry for connect-go: Observability out of the box

Today, Buf is launching connect-opentelemetry-go to provide out-of-the-box support for OpenTelemetry instrumentation with connect-go.

Buf
Jan 2nd, 2023
An update on our fundraising

Create, maintain and consume Protocol Buffers APIs with our modern Protocol Buffers ecosystem

Buf
Dec 1st, 2022
Buf | Remote packages and remote plugins are approaching v1!

Today, Buf is launching the release candidate for what Buf now call remote plugins and remote packages.

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