Bumble partners with Ananya Panday's 'So Positive' for safety series. Bumble has teamed up with Ananya Panday's digital initiative So Positive to launch a three-part podcast series focusing on online safety and intentional dating Dating app Bumble has partnered with actor Ananya Panday's initiative 'So Positive' to launch a new three-part podcast series. The series features Lisa Mishra, Shaheen Bhatt and Anuv Jain and focuses on modern relationships, intentional dating, and user safety. The initiative comes in response to data showing that 94 per cent of single Indians consider safety the most important factor when choosing a dating application. Said Panday: "I have always believed that the best conversations are the ones where people can be completely honest without feeling judged. Dating today can come with so many emotions, questions, and pressures, especially online, and I wanted this series to feel like a safe and comforting space for people to relate, reflect, and feel understood. A lot of what we've been trying to do through So Positive also comes from that same belief. that the internet and the way we connect with each other can be kinder and more supportive. Partnering with Bumble on the Safety First Series felt like a very natural fit because we are both trying to encourage more openness, authenticity, and kindness in the way young people connect today."

Raymond James maintained a "Market Perform" rating on Bumble Inc. (NASDAQ: BMBL) on June 25. The firm acknowledged Reuters' report that Bumble has hired advisors to explore strategic options but expressed concerns about buyer confidence in a brand that has lost cachet. Raymond James identified the Bumble App relaunch as crucial for determining future direction, noting that strategic options appear limited. Reuters previously reported that Bumble has been exploring a sale amid slowing growth in the online dating sector. Total paying users declined over 11% in FY 2025 to approximately 3.7 million, whilst annual revenue fell roughly 10% to approximately $966 million. Bumble operates online dating and social networking applications.

Bumble continues to champion online safety Through Safety First Series partnership with Ananya Panday's So Positive. Bumble is teaming up with actor Ananya Panday's So Positive on a new three-part podcast series featuring Lisa Mishra, Shaheen Bhatt, and Anuv Jain, built around modern relationships, intentional dating, and safety. Through candid discussions and relatable experiences, the series aims to demystify common dating dilemmas while helping single Indians navigate dating with greater confidence and clarity. The initiative stems from a growing need among daters for guidance that feels authentic, reassuring, and rooted in real experiences. With conversations around dating increasingly moving online, Bumble continues to champion a platform experience built on trust, kindness, and intentionality. Throughout the episodes, Ananya will discuss topics such as how to show up authentically in dating, the importance of building trust and taking safety measures such as verifying your profile, various dating dilemmas, and reinforce Bumble's commitment to empowering women in all aspects of their life. Sharing her thoughts on the collaboration, Ananya Panday said, "I have always believed that the best conversations are the ones where people can be completely honest without feeling judged. Dating today can come with so many emotions, questions, and pressures, especially online, and I wanted this series to feel like a safe and comforting space for people to relate, reflect, and feel understood. A lot of what we've been trying to do through So Positive also comes from that same belief. that the internet and the way we connect with each other can be kinder and more supportive. Partnering with Bumble on the Safety First Series felt like a very natural fit because we are both trying to encourage more openness, authenticity, and kindness in the way young people connect today." Discover more Movie & TV Streaming Digital marketing reports Arts & Entertainment The series will roll out across So Positive and Bumble's digital platforms alongside social-first content and conversations focused on trust, safety, and intentional dating. With So Positive, Bumble continues to reinforce its mission of creating kinder, safer and more empowering spaces for people to build meaningful connections. 2000 single respondents in India between June 2-9, 2026 ages 18-35 who are actively using dating apps.