Buoy Health

Buoy Health

Digital triage tool for health guidance

Overview

Buoy Health creates a digital triage and self-screening tool that helps individuals decide how to proceed with their health. It uses an AI-guided symptom checker and medical guidelines to provide users with guidance on next steps, such as self-care, urgent care, or emergency care. The product is deployed through partnerships with health plans, state governments, and healthcare providers and can be customized and integrated into client systems quickly (often within 72 hours). It supports multiple languages and updates its medical rules daily to reflect CDC guidance, enabling scalable population health management. Buoy Health differentiates itself by focusing on rapid deployment, large-scale integration with payers and public health entities, and consistent, up-to-date guidance across organizations, rather than relying on standalone consumer apps. Its goal is to reduce unnecessary healthcare utilization while helping users access accurate information and appropriate care decisions.

About Buoy Health

Simplify's Rating
Why Buoy Health is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

AI & Machine Learning

Healthcare

Company Size

11-50

Company Stage

Series C

Total Funding

$81.6M

Headquarters

Boston, Massachusetts

Founded

2014

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Simplify's Take

What believers are saying

  • Buoy still posts open engineering and product roles in 2025, signaling ongoing buildout.
  • The company launched CHAMP Plan in 2026, expanding employer benefits monetization.
  • Consortium Health Plans named Buoy a preferred partner for 25 million members in 2022.

What critics are saying

  • Buoy has no visible 2025 funding since 2020, signaling weak market traction.
  • Buoy’s public layoffs surfaced in April 2023, showing prior operational stress.
  • Rival digital front-door platforms can outspend Buoy, and missed enterprise deals crush growth.

What makes Buoy Health unique

  • Buoy Health’s AI symptom checker anchors employer and health-plan workflows in one platform.
  • Humana, Cigna Ventures, and Optum Ventures backed Buoy’s $37.5 million Series C in 2020.
  • Buoy’s marketplace bundles navigation, virtual care, and benefits discovery inside one contract.

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Funding

Total Funding

$81.5M

Below

Industry Average

Funded Over

7 Rounds

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Below Average

Industry standards

$50M
$40M
Figma
$50M
Medium
$62M
SeatGeek
$100M
Oura

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Monroeville Main Street
Aug 21st, 2023
B.U.O.Y. Launches 3rd Class

B.U.O.Y. launches 3rd class.

Techster Hub
Aug 18th, 2022
Buoy Health hires Jeffrey Lui as Chief Technology Officer

Buoy Health, the AI-powered health navigation platform announced the hire of Jeffrey Lui as Chief Technology Officer.

PR Newswire
May 25th, 2022
Buoy Health hired Eric Bohannon on May 25th 22'.

AI-powered health platform Buoy Health (Buoy) today announced the addition of Eric Bohannon, Regional Medicare President at Humana Inc. to its Board of Directors.

Becker's Hospital Review
Nov 8th, 2021
Cigna Ventures invests into Buoy Health, Inc. in $37.5M

Cigna Ventures and Humana led a $37.5 million Series C funding round for AI-powered healthcare navigation platform Buoy Health.

PointHealth
Aug 19th, 2021
Buoy Health, Inc. hired Adrienne McFadden as SVP of product management on Aug 17th 21'.

AI-powered health navigation platform Buoy Health freshened up its C-suite, hiring former Humana VP of Medicaid Adrienne McFadden as CMO, former Piaggio Fast Forward CFO Brian Kendall as CFO, and former SVP of product management at The Knot, David Lifson, as CPO.

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