Overview

Burt's Bees makes natural personal care products, including lip balms, skincare, haircare, and baby care. The products use natural ingredients and eco-friendly packaging, sold through mass-market retailers, drugstores, and online. As a Clorox subsidiary, they maintain Burt's Bees’ natural-brand identity while using the parent company’s distribution network and resources. The goal is to offer personal care that is better for people and the planet through natural ingredients, sustainable packaging, and responsible sourcing.

Simplify's Take

What believers are saying

• Achieved 100% renewable electricity by January 2021.
• Committed to net zero plastic to nature by 2025.
• Partners with TerraCycle for recycling empty product packaging.

What critics are saying

• Hidden Valley Ranch collabs erode natural brand identity.
• Clorox ownership triggers boycotts over chemical conflicts.
• EOS TikTok campaigns squeeze lip balm margins in 2025.

What makes Burt's Bees unique

• Burt's Bees formulates products without parabens, phthalates, petrolatum, or SLS.
• Company prohibits animal testing and enforces it from suppliers.
• Launched güd brand in 2012 targeting millennials with eco-fun products.

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