Burt's Bees

Burt's Bees

About Burt's Bees

Simplify's Rating
Why Burt's Bees is rated
A-
Rated B on Competitive Edge
Rated A on Growth Potential
Rated A on Differentiation

Industries

Social Impact

Consumer Goods

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Oakland, California

Founded

1991

Overview

Company Does Not Provide H1B Sponsorship

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Simplify's Take

What believers are saying

  • Partnership with North Carolina Courage boosts brand visibility in the sports sector.
  • Successful sell-out of Ranch Dippers Lip Balm shows strong consumer interest in novelty products.
  • Sustainable packaging initiatives align with growing consumer demand for eco-friendly products.

What critics are saying

  • Ranch-flavored lip balm may alienate traditional customers preferring classic flavors.
  • Rapid sell-out of Ranch Dippers Lip Balm could lead to customer dissatisfaction if not restocked.
  • Focus on novelty products might overshadow Burt's Bees' core offerings, diluting brand identity.

What makes Burt's Bees unique

  • Burt's Bees is renowned for its natural skincare products.
  • The company has a strong focus on sustainability and eco-friendly packaging.
  • Burt's Bees is innovative, creating unique products like ranch-flavored lip balm.

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Company News

NCCourage
Jun 11th, 2024
Courage announces Burt's Bees as official partner

CARY, N.C. (June 6, 2024) - The North Carolina Courage announced an exciting partnership with Burt's Bees, the renowned natural skin care brand headquartered in Durham, North Carolina.

The Scottish Sun
Apr 1st, 2024
I tried ranch-flavored lip balm - it's not an April Fool's joke, I liked it better than the buffalo sauce version

Burt's Bees has joined forces with Hidden Valley Ranch to create the limited edition Ranch Dippers.

Spoon University
Jan 19th, 2024
Hidden Valley's New Lip Balms Sold Out Immediately

Yesterday, Hidden Valley and Burt's Bees announced Ranch Dippers Lip Balm.

WXYZ
Jan 17th, 2024
Burt's Bees launches limited-edition lip balm flavored with Hidden Valley Ranch

Burt's Bees has teamed up with Hidden Valley Ranch for a lip balm set just in time for Super Bowl LVII that the company says "infuses the irresistible flavors of a basket of wings into your favorite lip balm."

KFVS12
Jan 17th, 2024
Hidden Valley Ranch and Burt's Bees launch lip balm collab

In 2022, Hidden Valley Ranch teamed up with Burt's Bees for an April Fools' Day Instagram post about ranch-flavored lip balm, but now it's real.

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