Business Insider has appointed Warren Cohen as Editorial Head of Video. Cohen joins from the New York Post, where he spent 11 years building the video team and grew cross-platform views to over 1 billion annually whilst quadrupling YouTube viewership. Before the Post, Cohen led digital programming at VH1 for 13 years. His work has earned multiple awards, including two Emmys. He began his career as a music journalist, writing for Rolling Stone and Fortune. Cohen takes charge as Business Insider expands its video presence across YouTube, social media, and streaming platforms, including FAST channels and smart TV apps.

Business Insider has appointed Merrick Musolf as Senior Vice President to lead its Big Tech sales team. Musolf returns to the company after previously driving West Coast advertising revenue growth from 2019 to 2023. Before joining Business Insider, Musolf worked on the agency side, managing media investments for technology brands including Microsoft and Dell. He also practised law as a prosecutor before transitioning to advertising. During his earlier stint at Business Insider, he played a key role in securing Google's business. "He is a thoughtful leader, a strategic partner, and someone who genuinely enjoys building high-performing teams," said Anthony DeMaio, SVP, Global Head of Brand Partnerships. Musolf will be based in San Francisco.

Axel Springer has appointed Christian Baesler as permanent CEO of Business Insider, the outlet confirmed. Baesler, who joined as interim chief in June, plans to reinvent the nearly 20-year-old publication for a post-search and social media era. The company is expanding beyond web traffic, with audiences across newsletters, events, YouTube (over 10 million subscribers), and recently launched streaming platforms. Business Insider will focus on direct sales and subscriptions through four verticals: Markets Insider, AI Insider, Small Business Insider, and CMO Insider. Axel Springer acquired Business Insider in 2015 for $442 million. The German media giant, which also owns Politico and Morning Brew in the US, says it remains committed to the publication's long-term success despite recent struggles.