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Business Insider provides global business news, financial insights, and market analysis through a digital media platform. It serves professionals, entrepreneurs, and investors with timely updates, in-depth articles, real-time news, and exclusive interviews across technology and finance. The business relies on a subscription model alongside advertising and sponsored content, with some content behind a paywall. Its goal is to help its audience make informed decisions by delivering accurate, timely, and relevant business information.
Industries
Data & Analytics
Consumer Software
Entertainment
Company Size
10,001+
Company Stage
Acquired
Total Funding
$55.6M
Headquarters
New York City, New York
Founded
2007
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Total Funding
$55.6M
Below
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Funded Over
8 Rounds
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Business Insider has appointed Merrick Musolf as Senior Vice President to lead its Big Tech sales team. Musolf returns to the company after previously driving West Coast advertising revenue growth from 2019 to 2023. Before joining Business Insider, Musolf worked on the agency side, managing media investments for technology brands including Microsoft and Dell. He also practised law as a prosecutor before transitioning to advertising. During his earlier stint at Business Insider, he played a key role in securing Google's business. "He is a thoughtful leader, a strategic partner, and someone who genuinely enjoys building high-performing teams," said Anthony DeMaio, SVP, Global Head of Brand Partnerships. Musolf will be based in San Francisco.
Axel Springer has appointed Christian Baesler as permanent CEO of Business Insider, the outlet confirmed. Baesler, who joined as interim chief in June, plans to reinvent the nearly 20-year-old publication for a post-search and social media era. The company is expanding beyond web traffic, with audiences across newsletters, events, YouTube (over 10 million subscribers), and recently launched streaming platforms. Business Insider will focus on direct sales and subscriptions through four verticals: Markets Insider, AI Insider, Small Business Insider, and CMO Insider. Axel Springer acquired Business Insider in 2015 for $442 million. The German media giant, which also owns Politico and Morning Brew in the US, says it remains committed to the publication's long-term success despite recent struggles.
Business Insider has hired Katie Roof as Editor at Large to cover venture capital and tech finance. Roof joins from The Information, where she served as Deputy Bureau Chief, and will also become part of the Axel Springer Global Reporters Network as a Global Reporter. Roof has built a reputation for breaking news on venture deals and moves at companies including SpaceX, OpenAI, Waymo and Anthropic. She previously worked at Bloomberg and won an LA Press Club award for her team's SpaceX reporting. Based in Business Insider's San Francisco office, Roof will report to Tech Executive Editor Leena Rao and work alongside Tech Executive Editor Ben Bergman. The hire reflects Business Insider's continued investment in exclusive reporting and deep sourcing across business and technology coverage.
Business Insider CEO Barbara Peng will depart by the end of June to pursue opportunities in technology. Christian Baesler will serve as interim lead. Peng, who held the role for over two years, cited massive technological change as driving her decision. Her departure follows last week's announcement of newsroom cuts affecting under 5% of its approximately 250-person editorial staff. Business Insider has reduced its workforce by 21% in 2025 and 8% in 2024. The company faces declining search traffic as AI-powered search engines summarise content, threatening traditional publishing business models. German publisher Axel Springer, which acquired a majority stake in 2015, praised Peng's leadership during the company's transformation. Peng said Business Insider is now "positioned for the future of business journalism".
Business Insider has hired two senior tech reporters to strengthen its AI and emerging technology coverage in San Francisco. Stephen Council joins from SFGATE, where he covered AI, labour and Bay Area companies. He will focus on large language model companies including OpenAI and Anthropic. Council has written for The Information, The Wall Street Journal and CNBC, and received recognition from the Society of Professional Journalists and San Francisco Press Club. Rya Jetha arrives from The San Francisco Standard, where she covered tech culture and autonomous vehicles. She will report on physical AI and robotics. Jetha holds degrees in history and politics from Pomona College and the University of Cambridge. Both reporters begin on 4 May.
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Industries
Data & Analytics
Consumer Software
Entertainment
Company Size
10,001+
Company Stage
Acquired
Total Funding
$55.6M
Headquarters
New York City, New York
Founded
2007
Find jobs on Simplify and start your career today