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Overview
Business of Apps produces high-quality video courses and webinars that teach app marketing, user acquisition, and monetization. Its products are online courses and live or on-demand webinars that deliver actionable, practical guidance in a structured learning format. The platform differentiates itself by focusing specifically on app developers and publishers, offering targeted strategies and real-world tactics rather than generic marketing advice. The company’s overall goal is to help app creators grow their audiences, improve retention, and increase revenue through informed marketing and monetization decisions.
About Business of Apps
Industries
Consumer Software
Education
Company Size
1-10
Company Stage
N/A
Total Funding
N/A
Headquarters
Staines-upon-Thames, United Kingdom
Founded
2012
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Simplify's Take
What believers are saying
- NYC 2026 sold 77% of exhibition space by July 15.
- Berlin 2026 expanded to 1,000+ attendees with 80+ speakers.
- Its 2026 reports and videos capture demand around Epic v. Apple changes.
What critics are saying
- Events depend on app-marketing budgets; recessionary cuts hit 2026 sponsorships fast.
- RevenueCat, droidcon, and NXT Media Days crowd the same audience in 2026.
- If app-platform policy shifts reduce industry urgency, Business of Apps loses traffic and attendees.
What makes Business of Apps unique
- Founded in 2013, Business of Apps owns app-growth media and global events.
- Its 2026 lineup spans NYC, Berlin, and London, creating repeated touchpoints.
- Inside App Scaling with Mintegral gives it sponsor-backed, practitioner-led editorial depth.
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Benefits
Remote Work Options
Flexible Work Hours
Performance Bonus
Company News
Appsndevices Technologies has released the latest job notification for the Subject Matter Expert vacancy.
However, the territory is also where the app Businessofapps currently facing a potential government ban over privacy and security issues.
Like in previous updates, I can’t share everything Businessofapps has done because they involve some proprietary security and fraud controls as well as countless bug fixes that most likely won’t notice, scheduled updates, etc.
Businessofapps has launched the very first predictive based Cross-Promotion SaaS Platform to maximize user LTV at a portfolio level by: As IDFAs become less and less available and M&As begin turning partners into competitors, app publishers must adapt to ensure their strategies will last long-term.
“As publishers Soko Media Ltd aim to provide its studios with all the data and tools they need in order to develop a future hit, and Soko Media Ltd is proud to join forces with App Annie and offer them a detailed overview of the hyper-casual market.”
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About Business of Apps
Industries
Consumer Software
Education
Company Size
1-10
Company Stage
N/A
Total Funding
N/A
Headquarters
Staines-upon-Thames, United Kingdom
Founded
2012
Business of Apps is Hiring for 1 Jobs on Simplify!
Find jobs on Simplify and start your career today