Butlr

Butlr

Real-time occupancy insights for building optimization

Overview

Company Does Not Provide H1B Sponsorship

Butlr.io provides real-time occupancy and movement data for buildings using Heatic, a thermal-based people-sensing technology. The platform collects anonymous occupancy metrics, dwell time, and activity heatmaps and exposes them through an API that customers can integrate into their own systems, workflows, and alerts. The product helps organizations with large buildings—such as offices, residential facilities, and commercial properties—optimize space planning, energy usage, and operational efficiency by informing desk layouts, meeting room allocations, and resident services. The company earns revenue by charging customers for access to its platform and data. With over 100 global customers and partners, Butlr aims to help customers make data-driven decisions to improve space utilization, safety, and sustainability.

About Butlr

Simplify's Rating
Why Butlr is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Energy

Enterprise Software

AI & Machine Learning

Company Size

51-200

Company Stage

Late Stage VC

Total Funding

$78.3M

Headquarters

Burlingame, California

Founded

2019

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Simplify's Take

What believers are saying

  • Ricoh's April 2026 follow-on investment expands global distribution through RICOH Spaces.
  • July 2026 Smart Cleaning targets $1,400 annual restroom savings, sharpening ROI.
  • September 2026 new thermal sensors broaden Butlr beyond occupancy into restroom operations.

What critics are saying

  • Building analytics commoditize fast; Ricoh and Disruptive Technologies can squeeze Butlr's margins.
  • Smart Cleaning needs facilities managers to change routines, slowing adoption across 2026.
  • If enterprise buyers standardize on integrated platforms, Butlr loses standalone product relevance.

What makes Butlr unique

  • Butlr's thermal, camera-free sensors preserve anonymity while tracking occupancy and restroom usage.
  • July 2026 Connect, Insights, and Ask Butlr unify analytics, alerts, and APIs.
  • March 2026 Disruptive Technologies partnership mixes sensor types across one floor plan.

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Funding

Total Funding

$78.3M

Above

Industry Average

Funded Over

6 Rounds

Notable Investors:
Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison
Coming Soon

Benefits

Health Insurance

401(k) Retirement Plan

Flexible Work Hours

Unlimited Paid Time Off

Professional Development Budget

Growth & Insights and Company News

Headcount

6 month growth

↑ 0%

1 year growth

↑ 2%

2 year growth

↓ -2%
Butlr
Sep 12th, 2026
Butlr secures $38M Round B funding

Butlr announced its $38M Series B round funding on Aug 26th 2024

Associated Press
Jul 14th, 2026
Butlr launches smart cleaning tech saving offices $1,400 per restroom annually

Butlr, an MIT spinout specialising in physical AI technology, has launched its Smart Cleaning module for commercial offices. The system uses thermal sensors and machine learning to track restroom usage without cameras, providing facilities managers with anonymised data to optimise cleaning schedules. The technology monitors foot traffic and door swings, allowing staff to clean based on actual usage rather than fixed schedules. Butlr reports customers achieve average cost savings of $1,400 per restroom annually through optimised staffing and reduced supply expenses. A recent Wakefield Research survey found that 66% of facilities managers clean all areas with equal frequency, whilst 60% believe better data could yield measurable savings. The Smart Cleaning module is now available to facilities management professionals seeking data-driven maintenance solutions.

AInvest Fintech Inc.
Apr 27th, 2026
Ricoh invests in Butlr via $20M innovation fund targeting workplace AI

Ricoh has made an additional investment in Butlr Technologies, strengthening their capital and business alliance initially announced in January 2025. The investment comes through Ricoh's newly established RICOH Innovation Fund II, launched in April 2026 with JPY 3 billion to support overseas startups in digital workplace solutions. Butlr, which specialises in physical AI technology, has raised $75 million in total funding from investors including Ricoh, Wistron and Taiwan Global Angels. The company's patented sensors provide anonymous, real-time building occupancy insights for commercial real estate stakeholders to optimise space utilisation. The partnership integrates Butlr's sensor data into Ricoh's RICOH Spaces platform. Ricoh will use its global sales channels to expand deployment of Butlr's products across commercial real estate, senior care, retail and higher education sectors.

The Business Journals
Apr 2nd, 2025
Local property tech startup gets $7M in additional funding

The strategic funding will go towards expanding the company beyond office spaces, the CEO said.

ACCESSWIRE
Aug 26th, 2024
Butlr Raises $38M for AI Sensors

Butlr, a physical AI startup, raised $38M in Series B funding, led by Foundry, to meet growing demand for its sensors and anonymous data analytics. The technology enhances safety, energy efficiency, and collaboration in buildings, primarily serving senior living communities and workplaces. The company has raised $68M to date. Notable clients include Walmart, Qualcomm, and Verizon. The new funding will help expand Butlr's presence in senior care communities.

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