Bountiful Cow wins Butternut Box brand media account. Sep. 25, 2026 Independent media agency Bountiful Cow has been appointed by Butternut Box following a competitive pitch. Founded in 2016, Butternut Box is Europe's leading fresh dog food provider, on a mission to deliver health and happiness to dogs and their humans everywhere. The company makes fresh, gently cooked meals for dogs using human-quality ingredients. The agency will lead above-the-line media strategy, planning and buying for Butternut Box, supporting the brand as it continues its mission to make fresh food the default choice for pet owners. The account was awarded following a competitive pitch process run in-house. Sarah Rae, Brand Marketing Lead UK & I, Butternut Box, said: "Bountiful Cow consistently impressed us throughout the pitch. They have real depth of media expertise and a rigorous approach to effectiveness, but they also understood what makes Butternut Box different and weren't afraid to challenge our thinking. We wanted a partner who could bring specialist expertise to the table while working as a genuine extension of our team. We felt that combination very strongly with Bountiful Cow, and we're looking forward to putting that into practice as we continue to grow the brand." Adam Foley, Chief Executive Officer at Bountiful Cow, said: "We'e been long-time admirers of Butternut Box since the "Taste-tested on humans" campaign - they'e not like any other dog food brand. When we started to get a sense of the ambition, energy and purpose within the business, the opportunity to work with them was too good to miss. We're looking forward to building on the outstanding work their in-house team have already done and to help them realise that ambition." Sep. 01, 2026 Marking a step change in brand investment, the activity is The Collective's first masterbrand TV campaign Aug. 03, 2026 Money Needs a Plan' campaign from Joint and Bountiful Cow pairs humour with a context-led media strategy May. 15, 2026 Bountiful Cow and The Telegraph turn advocacy into action with free pints and a nationwide pub activation Sep. 25, 2026 Isle of Any's Your Way Out for Coinbase receives two Black Pencils for Visual Effects and Production Design Sep. 25, 2026 Amanda joins as Executive Producer, bringing agency expertise and a passion for emerging talent

Plant-based Omega 3 makes debut in pet food. By David Rees March 24, 2026 2 Mins Read Scottish biotech company MiAlgae has announced a new partnership with fresh dog food provider Butternut Box to introduce a fish-free Omega 3 ingredient into pet food for the first time. MiAlgae is a natural microalgae grown using upcycled by-products from the Scottish whisky industry. While remaining entirely plant-based, one tonne of the commodity contains the equivalent Omega 3s as 30 tonnes of wild-caught fish, the company claims. The product will be used as an ingredient in Butternut Box's vegetarian meal option Ready Steady Veggie from this month in all of its markets across Europe, with ongoing supply to come from MiAlgae's new production facility in Scotland. Douglas Martin, founder and CEO of MiAlgae, said: "Pet Business World is thrilled to partner with Butternut Box, who share the same commitment to quality ingredients, the health of pets, and sustainability. "By integrating our sustainably produced, fish-free Omega-3s into their fresh meals, we're helping set a new standard for pet nutrition - one that delivers exceptional health benefits while protecting our oceans." David Nolan, co-founder at Butternut Box, added: "Our mission has always been to get more dogs eating the fresh, human-quality food they deserve. By partnering with MiAlgae to enhance our Ready Steady Veggie meal, we're proving that you don't have to compromise on nutrition to be kind to the planet. It's a step forward for our B Corp journey and for the health of dogs across Europe."