B

Bynder

Cloud-based DAM platform for marketing teams

Overview

Bynder offers a cloud-based Digital Asset Management (DAM) platform for marketing and creative teams to centralize and organize digital assets such as images, videos, and documents. The system supports asset organization, tagging, brand guideline enforcement, and collaborative workflows to manage the content lifecycle from creation to distribution. It is a SaaS product accessed over the internet, with integrations to other marketing tools to streamline operations. Its focus on brand governance and workflow automation helps mid-size to large organizations work more efficiently and maintain consistent branding across channels.

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About Bynder

Simplify's Rating
Why Bynder is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsEnterprise Software

Company Size

501-1,000

Company Stage

Acquired

Total Funding

$22.2M

Headquarters

Amsterdam, Netherlands

Founded

2013

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Simplify's Take

What believers are saying

  • Bynder reported record H1 2026 growth on July 28, 2026.
  • Customer expansion grew 46% year over year, with 1,400 customers using Bynder AI.
  • Bynder opened Bangalore engineering in H1 2026, expanding delivery capacity and product velocity.

What critics are saying

  • THL’s January 2026 majority investment demands growth, exit discipline, and margin improvement.
  • Adobe, Salesforce, and Aprimo bundle DAM into broader suites, pressuring standalone pricing.
  • If AI-native content platforms displace DAM, Bynder’s core system-of-record position erodes quickly.

What makes Bynder unique

  • Bynder’s Agentic AI platform launched July 2025, automating governed content workflows for enterprises.
  • Forrester named Bynder a Leader in DAM Systems, Q1 2026.
  • Bynder offers 145-plus integrations and Salesforce Marketing Cloud asset search in January 2026.

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Funding

Total Funding

$22.2M

Above

Industry Average

Funded Over

2 Rounds

Notable Investors:
Buyout funding comparison data is currently unavailable. We're working to provide this information soon!
Buyout Funding Comparison Coming Soon

Benefits

Unlimited Paid Time Off

Hybrid Work Options

401(k) Company Match

401(k) Retirement Plan

Health Insurance

Dental Insurance

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

1%

2 year growth

12%
Business Wire
Mar 11th, 2024
Voxus Pr Expands Content Creation Services, Helping B2B Technology Companies Better Connect With Customers And Prospects

SEATTLE--(BUSINESS WIRE)--Voxus PR, a B2B technology marketing agency, today announced expanded content creation services, giving technology brands the differentiated content needed to drive narratives across earned, owned, and paid media. Voxus helps tech startups to Fortune 100 market leaders drive exceptional public relations (PR) and social media programs, anchored by outstanding content, in cybersecurity, cloud, semiconductor, AI, networking, quantum computing, and more. Voxus is now applying that expertise directly to standalone content services across B2B and consumer tech in North America. Tech marketers are under pressure to drive results with smaller teams and tighter budgets. Recent research shows 86% of CMOs in the B2B space will maintain or increase investment in original content creation and 67% rely on that content to differentiate and showcase products and services. Voxus accelerates creation of compelling content and campaigns, helping hundreds of tech companies build brand awareness through message refinement, story creation, thought leadership, and more

Business Wire
Feb 21st, 2024
Bynder Named A “Leader” In Digital Asset Management By Independent Research Firm

AMSTERDAM--(BUSINESS WIRE)--Bynder, the global, enterprise digital asset management (DAM) platform, has been named a “Leader” in The Forrester Wave™: Digital Asset Management Systems, Q1 2024 report by Forrester Research, Inc. Bynder received a top score in the revenue category, with the report stating that “Bynder invests to play a transformative role in the digital-first economy.” In the past two years since the last report was launched, Bynder has surpassed $130m in ARR, announced a majority investment from Thomas H. Lee Partners, made two acquisitions, developed its enterprise partner ecosystem, launched more than 45 out of the box integrations and expanded its suite of product offerings to include AI capabilities and other new innovations that are redefining DAM. According to a quote from a customer reference in the report “the AI search and smart filter system in Bynder simplifies the process of finding the exact assets you’re looking for.” These recent AI innovations have highlighted the company’s market leadership and have led to continued growth in new business, customer adoption, and platform usage. Throughout 2023, Bynder saw a 38% year-on-year growth in the number of assets stored on their platform, and a 250% increase in delivery of assets from Bynder’s platform to websites

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