C

C2 Financial

Wholesale lender network for competitive pricing

Overview

C2 Financial builds the largest wholesale lender network in the United States to connect loan originators with many lenders and pricing options. In practice, originators use C2’s network to offer clients competitive mortgage rates and strong service while navigating the mortgage process with guidance from experienced professionals. The product works through a collaboration between C2’s experienced loan originators and the lenders in its network, providing expertise, compliance support, and access to a broad set of loan programs so that loans can be processed and approved efficiently. What sets C2 apart is its scale and reach: decades in the industry, deep knowledge of changing mortgage rules, and a centralized network that gives originators more choice and negotiating power for clients. C2’s goal is to help families secure affordable home financing by delivering better pricing and service through its large, well-supported network and ongoing guidance.

Work here?Claim your company

About C2 Financial

Simplify's Rating
Why C2 Financial is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Enterprise SoftwareFinancial Services

Company Size

501-1,000

Company Stage

N/A

Total Funding

N/A

Headquarters

San Diego, CA

Founded

2009

Get referred to C2 Financial

See people who can refer or advise you

Simplify Jobs

Simplify's take

What believers are saying

  • C2 launched an AI pre-qualification platform in February 2026, speeding borrower decisions in minutes.
  • March 2026 originator growth strengthens distribution and recruiting leverage against competing brokerages.
  • C2's investor agreements now protect broker pipelines, reducing pull-through risk in reverse mortgage deals.

What critics are saying

  • Weber v. C2 Financial and Lipp Jr. v. C2 Financial keep TCPA exposure active through November 2026.
  • Reverse mortgage growth stays tied to refinance volumes; Urwin said C2 closed only 16 HECMs last year.
  • The Texas complaint notice and CFPB filing path signal persistent regulatory and consumer-dispute exposure.

What makes C2 Financial unique

  • C2 Financial has 1,100 licensed loan originators across 41 states and DC as of March 2026.
  • Scott Harmes and Shain Urwin built reverse mortgage specialization, training, and investor protections.
  • February 2026 AI pre-qualification and 2025 housing-counseling partnerships sharpen borrower acquisition and education.

Help us improve and share your feedback! Did you find this helpful?

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Paid Vacation
  • Paid Holidays
  • Performance Bonus
  • Gym Membership
  • Company Social Events
  • Hybrid Work Options

Company News

HECM World
Nov 10th, 2026
Scott Harmes puts mentorship and borrower education in spotlight at NRMLA.

Scott Harmes puts mentorship and borrower education in spotlight at NRMLA. * by Andrew Montesi * November 10, 2026 * 9:43 AM * 4 minutes The 2026 NRMLA Annual Meeting opened Tuesday in San Antonio with a message for reverse mortgage professionals: building a successful business requires more than understanding the product. It takes expertise, mentorship and the ability to make a complex process easier for older homeowners. Scott Harmes, CRMP, founding national manager of C2 Financial's reverse mortgage division, shared those insights during the opening NRMLA/Mastermind session. Introducing Harmes, facilitator Loren Riddick described him as one of the industry's most generous mentors, estimating that he had helped more than one-third of Certified Reverse Mortgage Professionals (CRMPs) achieve their designation, alongside his work developing C2 Financial's reverse mortgage training and certification program. Why the CRMP designation matters. With approximately 40 years in the mortgage business, Harmes traced his commitment to reverse lending back to an early transaction involving the parents of a longtime client. The loan enabled the couple to remain in their home while relieving their adult children of the financial burden of supporting them. "That one deal changed their life, and it changed my life," he said. That experience helped shift Harmes' career toward reverse mortgages and eventually motivated him to pursue the CRMP designation. Harmes said earning his CRMP in 2016 helped differentiate him in a competitive marketplace, particularly when working with borrowers and professional referral partners such as financial advisors and credit unions. "It really does separate you," he told attendees. After developing his own structured approach to preparing for the certification examination, Harmes began sharing that process with other C2 Financial originators. He said the approach produced a virtually 100% pass rate among those he helped prepare, demonstrating the value of structured education and guidance. For Harmes, the designation represents more than a credential. It provides a way for originators to establish their expertise and distinguish themselves within their professional networks. Mentorship: Three loans to build confidence. Harmes also emphasized the importance of hands-on mentoring, particularly for experienced forward mortgage originators entering the reverse mortgage market. While those professionals may understand mortgage lending, he cautioned that reverse mortgages introduce different borrower needs, counseling requirements and operational considerations. Harmes has helped develop a mentorship approach that pairs experienced reverse mortgage professionals with originators learning the business. His preferred model involves working alongside a developing loan officer through three transactions, progressively transferring responsibility as their experience grows. "Each file they get more and more responsibility, so by the time they have their fourth prospect, they're pretty confident," Hermes said. Harmes illustrated the importance of experience by recounting a recent Reverse for Purchase transaction in which another originator's apparent misunderstanding of California's counseling-related requirements reportedly contributed to a 19-day delay. The example reinforced his argument that technical knowledge alone is insufficient without practical experience navigating the process. Mentorship, he suggested, can help newer reverse originators develop that confidence while reducing the risk of mistakes that affect borrowers and their transactions. Keep it simple for older borrowers. Perhaps Harmes' most practical advice centered on how loan officers communicate with older homeowners. "I think one of the keys is keeping it simple for your clients. Break whatever you're going to do down in bite-sized chunks," he said. Harmes recalled early experiences presenting borrowers with lengthy loan proposals, only to watch their eyes glaze over as they tried to process the information. His approach today is to separate the process into smaller stages, providing only the documents and explanations needed for each step. For example, rather than overwhelm clients with an entire proposal package when preparing for counseling, he identifies the relevant documents and provides a short, personalized video explaining what they need to review, how to arrange counseling and what comes next. Using the BombBomb video platform, Harmes typically records explanations lasting three minutes or less. He also makes clear which documents borrowers need to print and which can simply be retained for their records. Importantly, Harmes challenged the assumption that older borrowers are necessarily uncomfortable with technology. He said many of his clients are now baby boomers who regularly communicate through text messages and respond positively to personalized video. At the same time, he adapts his approach for clients who are less digitally connected, including a 91-year-old borrower without email. The objective is not to introduce more technology for its own sake, but to make the borrower experience more accessible and less overwhelming. Become the reverse mortgage expert in your network. Harmes closed with a broader message about the value of developing a genuine specialty in reverse lending. While borrowers and referral partners may know several real estate agents, attorneys or traditional mortgage originators, they may know only one person with meaningful reverse mortgage expertise. That creates an opportunity for originators willing to invest in education, professional credentials and relationships. Rather than simply competing for transactions, Harmes encouraged loan officers to become the trusted reverse mortgage resource within their existing networks. "Let everybody know what you do, be proud of it," he said. For an industry focused on expanding adoption and attracting more traditional mortgage professionals into reverse lending, Harmes' message was a reminder that sustainable growth starts with competence, mentorship and the confidence of the borrowers being served. As he put it: "We are making lives better for our seniors." Subscribe and follow HECM World for more insights and interviews from the 2026 NRMLA Annual Meeting. Andrew Montesi. Andrew is Publisher at HECM World and President of Reverse Focus. Andrew is a leader in business growth, branding and media. Over 20+ years he has worked as a TV reporter and producer, built tech companies and founded a thriving marketing agency. Over the last decade he has helped many brands in the mortgage, property and professional services industries start up, grow and transform. * Kevin Guttman November 10, 2026 at 10:58 am Scott helped and encouraged me to get my CRMP. I'm so grateful for his example and encouragement! * Reply * Link * Andrew MontesiModerator November 10, 2026 at 12:45 pm What a legend! * Reply * Link

Recently Posted Jobs

Sign up to get curated job recommendations

There are no jobs for C2 Financial right now.

Find jobs on Simplify and start your career today

We update C2 Financial's jobs every few hours, so check again soon!Browse all jobs