C.A. Carlin

C.A. Carlin

Full-service brokerage delivering real-time revenue programs

Overview

C.A. Carlin is a full-service brokerage that helps brands grow revenue across all sales channels. It gathers and analyzes data about how consumers and shoppers behave, then turns those insights into targeted programs that run across different retailers and channels, delivering real-time results on the client’s schedule. The company works with its national partners to offer a wide, flexible agency solution that combines strong relationships, an omnichannel coverage model, and a platform for understanding shopper behavior. Its goal is to convert information into practical actions that drive revenue and measurable outcomes for brands.

About C.A. Carlin

Simplify's Rating
Why C.A. Carlin is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consulting

Consumer Goods

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Schaumburg, Illinois

Founded

1962

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Simplify's Take

What believers are saying

  • Broad retail channel coverage identifies trends and sales opportunities for CPG clients.
  • Specialized capabilities in analytics, category management, and supply chain forecasting drive client growth.
  • Regional office network provides customized merchandising and headquarters sales management.

What critics are saying

  • John Rutherford's Cincinnati team loses 20-30% Kroger business to Advantage Solutions' pricing in 6-12 months.
  • Amazon's AI fulfillment captures 15% grocery clients, obsoleting regional offices in 12-24 months.
  • C.A. Fortune defects to Acosta, poaching natural accounts and collapsing services in 12-18 months.

What makes C.A. Carlin unique

  • C.A. Carlin deploys dedicated category expert teams across drug, mass, grocery, and convenience channels.
  • 11 regional offices like Cincinnati under John Rutherford and Minneapolis under Jesse Scherber enable localized CPG support.
  • Operating partners C.A. Fortune and C.A. Ferolie expand natural/specialty and comprehensive CPG services.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

401(k) Company Match

Paid Vacation

Paid Holidays

Unlimited Paid Time Off

Parental Leave

Flexible Work Hours

Hybrid Work Options

Phone/Internet Stipend

Wellness Program

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