Xnurta bags Amazon Ads Partner Award for fourth consecutive year. Search. 2026 Collaborative Excellence Award extends Xnurta's four-year streak of Amazon Ads recognition for innovation and advertiser success Xnurta, an agentic AI-powered advertising platform, today announced that it has won a 2026 Amazon Ads Partner Award for Collaborative Excellence alongside CA Fortune for their work with Bumble Bee Foods. The recognition marks Xnurta's fourth consecutive year earning Amazon Ads Partner Awards, an exceptional milestone that underscores the company's continued leadership in retail media innovation. The Collaborative Excellence Award recognizes agencies and technology partners that combine their distinct capabilities to deliver outstanding results for advertisers. Xnurta and CA Fortune were honored for their work helping Bumble Bee Foods successfully launch Snackers, a new line of single-serve flavored tuna, while driving incremental growth without cannibalizing existing product sales. The award-winning campaign combined CA Fortune's strategic expertise with Xnurta's AI-powered advertising technology and Amazon Marketing Cloud capabilities to identify new audiences, including lookalike buyers, back-to-school shoppers, and younger consumers reached via connected household Prime accounts. From there, they used Xnurta's AI powered optimization to place bids at scale and measure incremental purchases. Ultimately this approach led to 22% revenue growth above the campaign goal. "Four consecutive years of recognition from Amazon Ads is something our team should be proud of," said Kashif Zafar, CEO of Xnurta. "What matters most is the work behind it. Bumble Bee needed to reach new customers without taking sales away from its existing products. CA Fortune brought deep knowledge of the brand and its business, and we brought the AI optimization and audience insights to help execute that strategy. That's the value we want to deliver for our agency partners and their clients." Four Consecutive Years of Amazon Ads Recognition Xnurta's latest award extends a streak of Amazon Ads recognition dating back to 2023, including Technology Innovation Awards in 2023 and 2024, Beyond the Funnel Innovation Award in 2024, and Awards for Full Funnel Advertising and Brand Storytelling in 2025. Including this year's Collaborative Excellence Award, that brings Xnurta's tally to six Amazon Ad Partner Awards in just four years. The milestone reflects Xnurta's continued investment in AI-powered advertising technology, advanced measurement and automation, helping brands and agencies navigate an increasingly complex retail media landscape. As retail media evolves toward more autonomous, AI-driven advertising, Xnurta continues to expand its capabilities to help advertisers improve performance, uncover new opportunities and drive measurable business results.

C.A. Fortune appoints Matt Ulmer as Chief Digital & Marketing Officer. PR Newswire Today at 8:01am PST PR Newswire CHICAGO, Feb. 25, 2026 Unifies investment in marketing, digital and commerce to power integrated growth beyond the traditional brokerage model CHICAGO, Feb. 25, 2026 /PRNewswire/ - C.A. Fortune, a privately held, leading full-service national sales brokerage and marketing agency, announced today the appointment of Matt Ulmer as Chief Digital & Marketing Officer (CDMO), unifying the company's marketing, digital, e-commerce, and corporate marketing capabilities under one executive leader. Ulmer will report to CEO Tyler Lowell and join the Executive Leadership Team, reinforcing the firm's investment in senior leadership, its focus on accelerating growth, and its commitment to delivering more integrated solutions for today's increasingly complex retail and digital environments. This new leadership structure enables C.A. Fortune to operate as one integrated team, enabling faster decision-making and more connected strategies across retail and digital channels, further differentiating the firm from traditional brokerages. A simplified solution for clients, this shift means a stronger connection and collaboration across marketing, digital and commerce, sophisticated strategy, planning, and execution without added complexity, and executive-level partnership across growth initiatives. "Matt is the right leader at the right time. He has been instrumental in scaling our e-commerce capabilities and understands how marketing, digital and commerce must work together to drive growth," said Tyler Lowell, Managing Partner and CEO of C.A. Fortune. "As retail media networks multiply, marketplaces fragment, and omnichannel growth becomes more complex, brands need fewer partners that are deeper and more integrated. C.A. Fortune is the answer, now even more so with Matt's new role. Under his leadership, we're strengthening our ability to deliver faster, more integrated solutions for our clients, and building a platform that looks fundamentally different from legacy brokerage models." As Chief Digital & Marketing Officer, Ulmer will oversee the company's integrated marketing, corporate marketing, and digital ecosystem across channels such as retail media, content strategy, and e-commerce for Amazon, Whole Foods, Walmart, Kroger, Target, Albertson's, Instacart, Thrive Market, iHerb/Vitacost, and more. Additionally, Ulmer will oversee in-house marketing agencies SRW, a specialized food & beverage agency known for its award-winning creative, social, influencer marketing, paid media, and public relations expertise and DirectToHispanic, who specializes in building and executing culturally fluent marketing strategies connecting brands with Hispanic consumers online and at shelf. This move reflects C.A. Fortune's continued investment in marketing and digital infrastructure, integrating these capabilities more deeply into its brokerage and sales organization to better support modern brands navigating omnichannel growth. "This is an exciting opportunity to bring our teams and capabilities together in a more connected, intentional way," said Matt Ulmer. "Our clients need partners who can move quickly, act strategically, think holistically, and execute across retail and digital without silos. By unifying our marketing and digital capabilities, we're creating a simpler, more powerful growth engine for the brands we serve today and in the future." Ulmer brings more than 20 years of CPG experience and four years of leadership experience at C.A. Fortune, most recently as SVP of E-commerce where he successfully doubled revenue over the last 4 years. He has also played a key role within Commercial Sales and Enablement, earning a reputation for strategic thinking and financial acumen, and his collaborative, team-first leadership style. Before joining C.A. Fortune, Ulmer built his CPG foundation at General Mills, where he led businesses across multiple retail channels and developed a focus on digital commerce. He later led e-commerce at Manitoba Harvest and Nutiva, supporting exponential revenue growth. Ulmer's promotion reflects a natural evolution aligned with C.A. Fortune's continued growth, expansion, and investment in senior leadership. About C.A. Fortune: C.A. Fortune is a leading national consumer brand sales and marketing agency, offering end-to-end solutions across all retail and e-commerce platforms. With over 30 years of experience, the company serves brands at every stage of their lifecycle, providing brand development, commercial management, marketing, and media services. Media Contact: SOURCE C.A. Fortune This is a paid placement. For further inquiries, please contact PR Newswire directly.