CG Financial Services

CG Financial Services

Personalized retirement, estate, and business planning

Overview

CG Financial Services provides tailored financial planning for individuals and organizations in Michigan, North Carolina, and beyond. Personal Financial Services cover retirement and lifestyle planning, estate planning, tax minimization, and insurance planning, while Business Financial Services offer employee benefits, retirement plans, and executive compensation. Acting as a personal CFO, CG Financial Services coordinates with clients’ other advisors to align goals and deliver practical outcomes. Securities are offered through LPL Financial, with investment advice provided by Capital Asset Advisory Services, LLC, and these entities are separate from LPL; the firm’s goal is to help clients achieve financial security today and build a lasting legacy for the future.

About CG Financial Services

Simplify's Rating
Why CG Financial Services is rated
C-
Rated C on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Consulting

Financial Services

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Meridian Charter Township, Michigan

Founded

1999

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Simplify's Take

What believers are saying

  • Hiipakka’s 2025 hire strengthened operating discipline across sales, planning, and insurance businesses.
  • Wilmington’s permanent office and Josiah Whitten broaden CG’s North Carolina client reach.
  • Asset scale above $4 billion supports recruiting, cross-selling, and enterprise investment.

What critics are saying

  • LPL OSJ dependence exposes CG Financial to platform policy changes and payout compression.
  • Hiipakka left in February 2026, signaling leadership churn during the next expansion phase.
  • Client concentration in wealth management creates existential pressure if top advisors defect.

What makes CG Financial Services unique

  • CG Financial Services manages over $4 billion across nearly 40 offices nationwide.
  • Scott Hiipakka became president and COO in January 2025 to coordinate 60 staff.
  • Wilmington and Mayfaire offices show a regional model with local advisors and services.

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Benefits

Health Insurance

Life Insurance

Paid Vacation

Hybrid Work Options

Company News

Crain's Grand Rapids Business
Jan 7th, 2025
CG Financial Services announces Scott Hiipakka as President and COO

CG Financial Services announces the hiring of Scott Hiipakka as President and Chief Operating Officer.

WilmingtonBiz
Jul 11th, 2022
Financial planning firm announces Wilmington office, managing advisor | WilmingtonBiz

Financial planning firm CG Financial Services opened a permanent office location in Wilmington and announced the hiring of Josiah Whitten as managing advisor.

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