C

CHAGEE

Global fresh milk tea franchise

Overview

CHAGEE is a global tea beverage brand focusing on fresh milk tea in modern teahouses, using a franchise model called the '1+1+9+N' that starts with nine company-run stores to test markets before expanding to franchisees. Its main product blends fresh whole-leaf tea with fresh milk and is produced with automated tea-making machines and a digital operations system for fast, standardized preparation and store management. The company differentiates itself through nutrition transparency—providing calories and GI values—and a large international network of over 6,400 teahouses across multiple markets. The goal is to scale its model worldwide, maintain consistent product quality and nutrition information, and become a leading global player in modern tea houses, with Nasdaq listing CHA signaling growth.

Significant Headcount Growth

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About CHAGEE

Simplify's Rating
Why CHAGEE is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Food & AgricultureConsumer Goods

Company Size

51-200

Company Stage

IPO

Headquarters

Irvine, California

Founded

2017

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Simplify's Take

What believers are saying

  • Q2 2026 revenue rose 2.5% to RMB3.41 billion, with RMB464.8 million net income.
  • Overseas GMV surged 114.3% year over year, aided by Seoul and Southeast Asia expansion.
  • September 2026 launches, including Golden Chamomile, keep traffic rising and merchandising selling.

What critics are saying

  • August 2026 investors still price recovery after Q2 GMV fell in Greater China.
  • Two February 2026 New York securities suits allege IPO disclosures hid delivery competition impacts.
  • Franchise expansion invites quality-control failure, food-safety claims, and brand dilution across 7,500-plus stores.

What makes CHAGEE unique

  • Founder Zhang Junjie built CHAGEE around premium fresh whole-leaf tea and fresh milk.
  • CHAGEE's 1+1+9+N franchise model tests markets with nine company stores before scaling.
  • Localized collaborations and experiential stores, like Pasir Ris Mall and CLOT, deepen brand fandom.

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Funding

Total Funding

$411.2M

Above

Industry Average

Funded Over

2 Rounds

Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
Acquisition Funding Comparison Coming Soon

Benefits

Hybrid Work Options

401(k) Company Match

Performance Bonus

Health Insurance

Dental Insurance

Vision Insurance

Gym Membership

Wellness Program

Paid Vacation

Paid Holidays

Bereavement Leave

Disability Insurance

Life Insurance

Employee Discounts

Professional Development Budget

Stock Price

Growth & Insights and Company News

Headcount

6 month growth

14%

1 year growth

14%

2 year growth

31%
MarketBeat
Oct 12th, 2026
Chagee (NASDAQ:CHA) stock jumps 4.9% - should you buy?

Chagee (NASDAQ:CHA) stock jumps 4.9% - should you buy? October 12, 2026 Key points. * Chagee shares rose 4.9% to $11.80, with the company valued at approximately $2.17 billion. The stock trades near its 50-day and 200-day moving averages. * Analyst sentiment remains mixed: two analysts rate the stock Buy, four Hold and one Sell, producing an overall Hold rating and an average price target of $13.82. * Chagee recently beat quarterly earnings expectations, reporting $0.37 EPS versus $0.33 expected and $502.59 million in revenue. Institutional investors, including Renaissance Technologies and Bank of America, have also recently increased or initiated positions. * Five stocks to consider instead of Chagee. Chagee Holdings Limited - Sponsored ADR (NASDAQ:CHA - Get Free Report)'s share price traded up 4.9% on Monday. The company traded as high as $11.75 and last traded at $11.80. Approximately 674,641 shares traded hands during trading, a decline of 4% from the average daily volume of 699,844 shares. The stock had previously closed at $11.25. Wall Street Analyst weigh in. A number of equities research analysts recently issued reports on the stock. The Goldman Sachs Group started coverage on shares of Chagee in a report on Sunday, June 21st. They issued a "neutral" rating and a $13.60 price objective for the company. Wall Street Zen upgraded Chagee from a "buy" rating to a "strong-buy" rating in a report on Sunday, October 4th. Finally, Weiss Ratings cut Chagee from a "sell (d+)" rating to a "sell (d)" rating in a research report on Thursday, July 30th. Two research analysts have rated the stock with a Buy rating, four have assigned a Hold rating and one has given a Sell rating to the company's stock. According to data from MarketBeat.com, the stock has an average rating of "Hold" and an average target price of $13.82. Chagee price performance. The company has a market cap of $2.17 billion, a price-to-earnings ratio of 11.71 and a beta of 1.48. The firm has a fifty day simple moving average of $11.23 and a 200 day simple moving average of $11.02. Chagee (NASDAQ:CHA - Get Free Report) last posted its earnings results on Friday, August 28th. The company reported $0.37 earnings per share (EPS) for the quarter, beating analysts' consensus estimates of $0.33 by $0.04. The business had revenue of $502.59 million for the quarter. Chagee had a net margin of 10.23% and a return on equity of 16.43%. Analysts expect that Chagee Holdings Limited - Sponsored ADR will post 1.31 earnings per share for the current year. Institutional investors weigh in on Chagee. Hedge funds and other institutional investors have recently made changes to their positions in the business. Renaissance Technologies LLC bought a new stake in shares of Chagee in the first quarter valued at approximately $2,511,000. Empowered Funds LLC acquired a new stake in shares of Chagee in the first quarter worth $1,211,000. Bank of America Corp DE increased its position in Chagee by 5,266.8% during the first quarter. Bank of America Corp DE now owns 50,502 shares of the company's stock worth $470,000 after acquiring an additional 49,561 shares during the period. Y Intercept Hong Kong Ltd bought a new position in Chagee during the first quarter worth $427,000. Finally, Virtu Financial LLC raised its stake in Chagee by 355.9% during the 4th quarter. Virtu Financial LLC now owns 54,304 shares of the company's stock valued at $632,000 after purchasing an additional 42,393 shares during the last quarter. Chagee company profile. Chagee, also known as BaWangChaJi (霸王茶姬), is a Chinese tea beverage company that operates a chain of cafés and tea shops. Founded in 2017, the company focuses on freshly prepared drinks based on traditional Asian tea varieties, combining tea culture with modern café-style service and branding. Its product range primarily includes tea-based beverages such as milk tea, pure tea and specialty tea lattes made with varieties including jasmine green tea, oolong tea and black tea. Chagee also offers selected seasonal and complementary beverages, with its menu and product development centered on brewed tea rather than the tapioca-focused drinks commonly associated with traditional bubble tea. Chagee serves customers through a combination of company-operated and franchised locations. Further reading. This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to [email protected]. Before you consider Chagee, you'll want to hear this. MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and Chagee wasn't on the list. While Chagee currently has a Hold rating among analysts, top-rated analysts believe these five stocks are better buys. Tesla, Nvidia, and Google helped shape the last era of market growth, but the next wave could come from a new group of companies. Inside this report, you'll find 7 stocks that could play a major role in the next tech-driven market boom. Continue following MarketBeat

Daily Dose
Oct 9th, 2026
Don't sleep on CHAGEE Teaspresso! Your favorite Milk tea brand's take on everyday caffeine ritual is now made of Pure Tea.

Don't sleep on CHAGEE Teaspresso! Your favorite Milk tea brand's take on everyday caffeine ritual is now made of Pure Tea. CHAGEE's take on everyday caffeine ritual is getting an upgrade! The international tea brand is finally expanding its Teaspresso series, one of CHAGEE's OG infusions especially crafted for hardworking urban hustlers, with two pure tea flavors. To welcome the new offerings to its growing lineup of high-quality teas, CHAGEE is mounting a Teaspresso Flight Experience every Tuesday and Thursday at select stores from October 13 to 30 in addition to a series of promos all month long. A staple in the tea brand's product lineup, Teaspresso is a special infusion brewed for laptop nomads who are constantly seeking caffeine-filled drinks to fuel their work days. Although it has been sitting quietly on the sidelines of CHAGEE's local menu since 2025, Teaspresso has been attracting a niche audience and brewing its own fanbase. This month, the series is finally taking center stage. Coffee for caffeine? How about a Teaspresso? Rooted in CHAGEE's tea-making heritage, Teaspresso combines the craft of tea with the precision of espresso-style extraction - a pressure-extraction method similar to an espresso machine - to draw out the tea's delicate aroma and flavor. The result is a bold yet smooth tea experience that brings out the leaves' rich scent, body, and complexity, while preserving the qualities that make premium tea distinctive. Teaspresso reflects a changing relationship with caffeine, one that leaves room for tea to take center stage. Its concentrated, full-bodied profile also serves as a versatile base for lattes and frappes, giving Filipinos different ways to enjoy the depth of tea in their everyday routines. The first local lineup introduced in 2025 included Lapsang Souchong Teaspresso Latte, Da Hong Pao Teaspresso Latte, Chocolate Cookie Lapsang Souchong Teaspresso Frappe, Caramel Da Hong Pao Teaspresso Frappe. This October, CHAGEE is introducing the new Teaspresso Pure Tea series, offering a more tea-forward take on the tea-based espresso experience. Available at only 21 CHAGEE stores, the new lineup features the Da Hong Pao Teaspresso Pure Tea and Lapsang Souchong Teaspresso Pure Tea. Monthlong Teaspresso Promos Recognizing the rise of young professionals and students working at cafes looking for a caffeine boost to increase productivity, CHAGEE is celebrating the expanded Teaspresso series with exciting promos all month long. From October 9 to 11, CHAGEE's Teaspresso Lucky Sip promo will be available via the CHAGEE app. Every Teaspresso purchase comes with a surprise cup tag for a chance to win rewards. Winners of instant prizes can redeem free upsizes, ₱50 discounts, and 30% off vouchers, while winners of grand prizes can take home a free drink and a limited number of CHAGEE merchandise such as lanyards, tote bags, and notebooks - until supplies last. Prizes are redeemable at all participating stores. CHAGEE's stamp card collection promo runs from October 12 to 27. Customers earn one stamp for every daily Teaspresso purchase to build streaks, unlock perks, and make Teaspresso part of their daily ritual. A three-day streak earns a free drink voucher for a drink of the customer's choice and size, while a five-day streak gives a free cup sling. In the same period, CHAGEE will be dropping its Constellation Bundles where customers can get a free Teaspresso drink for every purchase of any Constellation merch, including tumbler, notebook, totebag, and lanyard. CHAGEE's popular Brew Crew is joining the Teaspresso craze. From October 16 to 27, customers can get 2 Brew Crew Blindboxes + 1 FREE Teaspresso Latte or Signature Matcha Latte for only ₱699 or ₱799 via Grabfood. Finally, CHAGEE's Four The Crew promo runs from October 21-27, offering a buy-three-get-one deal perfect for groups of CHAGEE fans. The promo applies only to Fresh Milk Teas, Lemon Fruit Teas, and Teaspresso Latte and Frappe series. Tara, Work from CHAGEE! For Pinoy hustlers juggling deadlines, meetings, and everything in between, finding the right space to get things done can make all the difference. This month, CHAGEE is giving Filipinos more reasons to experience tea-based caffeine to power their day by transforming select tea houses in Metro Manila into a productivity space. Happening every Tuesday and Thursday from October 13 to 30, CHAGEE will be holding a free Teaspresso Flight Experience, a tea tasting and tea ritual activity guided by its in-house tea masters at five CHAGEE stores, including Robinsons Galleria, Greenfield District, National University MOA, GLAS Tower, and Park Triangle. There will be two flights per session scheduled at 10:00 AM and 3:00 PM, and each session will have 10 flight slots. Interested customers can sign up and book a flight slot via the official registration links posted on CHAGEE's social pages. "Hardworking students and young professionals need two things: a dose of caffeine to power their day and a space conducive for working and learning. Moreover, we recognize that caffeine culture is evolving as more consumers are exploring alternatives to coffee. Teaspresso is our answer to that. The new flavors in our Teaspresso series are re-engineered tea experiences that combine premium tea craftsmanship with modern brewing techniques and unexpected flavor combinations to create a new, elevated way to enjoy tea. We invite Filipinos to experience our expanded Teaspresso line right at our tea stores, which are designed to be a productivity-inducing space," said Christopher "Sonny" Tiong, General Manager, CHAGEE Philippines. Follow CHAGEE Philippines on Instagram, Facebook, and TikTok for more updates.

Bulgarian-Chinese Chamber of Commerce and Industry
Sep 28th, 2026
Heytea draws hours-long queues at Thailand debut.

Heytea draws hours-long queues at Thailand debut. * by admin * September 28, 2026 Chinese tea chain Heytea attracted crowds of customers to its first store in Thailand on Friday. [Photo provided to chinadaily.com.cn] Chinese tea chain Heytea attracted crowds of customers to its first store in Thailand on Friday, with consumers queuing for more than three hours despite heavy rain, showing a growing demand for China's premium tea brands as they accelerate international expansion. The store, located at Bangkok's CentralWorld shopping mall, marks Heytea's entry into Thailand, one of Southeast Asia's most competitive beverage markets. According to the company, some customers began lining up before 5 am, while the queue stretched about 300 meters at its peak, despite heavy rain, while local tourism authority welcomed the arrival of the Chinese brand on its social media channels. The Bangkok outlet is also Heytea's first overseas Heytea lab 2.0 store, a concept designed to showcase new products beyond its core tea menu. Alongside signature drinks such as Coconut Mango and Triple Matcha, the store features three experimental formats - tea lab, bake lab and gelato lab - and debuted teaAir, a new "tea cloud" concept introduced globally for the first time. Chinese tea chain Heytea attracted crowds of customers to its first store in Thailand on Friday. [Photo provided to chinadaily.com.cn] The launch also includes several products developed specifically for the Thai market, including teaAir · Rock Oolong Jackfruit, Thai Milk Tea Croissant Egg Tart, and Lime Thai Milk Gelato. Heytea is among a growing number of Chinese beverage brands expanding overseas as competition intensifies at home. China's premium tea market has become increasingly crowded in recent years, with leading chains including Mixue, CHAGEE and Heytea competing aggressively for market share. For Heytea, the Bangkok opening builds on earlier international expansion in North America and other Asian markets. Previous Heytea lab stores in New York and Toronto also attracted long queues when they opened. [email protected] Tanks to chinadaily.com.cn Please visit: Its Sponsor

Dao Insights
Sep 25th, 2026
Chagee teams up with CLOT for a matcha-focused collaboration.

Chagee teams up with CLOT for a matcha-focused collaboration. Chagee x CLOT: Key takeaways * Chagee and CLOT launched three matcha drinks with peel-back packaging that reveals co-branded motifs and potential prizes * Badges, blind boxes and more than 200,000 winning cups turn product sampling into a collectable experience * Despite CLOT's previous HEYTEA partnership, Chagee differentiates its campaign through interactive packaging and spokesperson Lin Yi. Chagee have teamed up with much-hyped Hong Kong man of fashion Edison Chen. He's the eye behind CLOT, the brand that launched the highly popular Chinese-style Adidas jacket. He was also part of a big-hit HEYTEA collaboration (but let's not remind Chagee of that). This collaboration centres on a range of matcha drinks. Actor Lin Yi (林一) fronts the packaging on a trio of vanilla, jasmine, and peach-oolong varieties. Peeling that packaging away reveals CLOT's pale-green geometrics and dragon motifs. It's also where a prize mechanic begins. More than 200,000 winning cups are in circulation, offering customers the chance to claim branded rugs, insulated flasks or drink vouchers. A linked mini-programme promises further prizes. Lin Yi has been a brand friend since Jan 2025. Now he's been bumped up to matcha-series spokesperson (抹茶系列代言人). His first job was announcing to customers that they should peel back that packaging - all done through his Weibo account to solid levels of engagement. Incentives are also built into the purchasing process. Selected single-drink sets include one of three random metal badges. Customers buying designated two-drink sets receive a blind box containing either a badge set or a plush accessory. But is this enough to stand out? The Dao view: Differentiation is key here. CLOT's dalliance with Chagee's competitor needs mentioning. Ordinarily the past affiliation might be a reason to find alternatives. But this is China. The country's collaboration cycle is a fickle thing. Consumers have likely moved on. If they haven't, the HEYTEA x CLOT collab may even spark positive memories that drive purchases. The important thing is that Chagee differentiate. They can't be seen to do the same thing as HEYTEA. And they haven't. The peel-back packaging provides a new way for consumers to interact with the collaboration, as well as a mechanism for merchandising. Adding Lin Yi's face pushes it in new directions too. The engagement with his Weibo announcements shows that all this is working the way it should.

Great Deals Singapore
Sep 11th, 2026
CHAGEE opening at Northpoint City in September 2026, its 2nd outlet in Yishun.

CHAGEE opening at Northpoint City in September 2026, its 2nd outlet in Yishun. More tea choices for Yishun CHAGEE is adding another outlet in the north, with its familiar blue hoardings now spotted at Northpoint City in Yishun. The upcoming store is scheduled to open in September 2026, giving shoppers and commuters another convenient spot to pick up the tea chain's popular fresh milk teas. It will also mark CHAGEE's second outlet in Yishun, following the recent opening at Wisteria Mall. CHAGEE is coming to Northpoint City. Hoardings have gone up at the new Northpoint City location, confirming that CHAGEE will be opening sometime in September. The outlet is located on Level 1 of the mall's North Wing, close to the busy stretch of F&B stores near the mall entrance and Yishun transport connections. Its immediate neighbour is Old Chang Kee, making the new store fairly easy to spot for regular Northpoint City visitors. Discover more Local Event Listings Promotional Codes Event Tickets An exact opening date has yet to be indicated, with the hoarding currently stating only "Opening in September 2026." Taking over the former Mr Teh Tarik Express unit. Long-time Northpoint City shoppers may recognise the space as the former home of Mr Teh Tarik Express. The local food and beverage outlet previously occupied the unit beside Old Chang Kee before making way for the incoming CHAGEE store. The change brings a noticeably different concept to this section of the mall, shifting the space from local meals and teh tarik to CHAGEE's modern tea-focused format. Given its ground-floor position and proximity to one of Yishun's busiest transport hubs, it should be a convenient stop for both shoppers and commuters passing through the area. This will be CHAGEE's second Yishun outlet. The Northpoint City opening comes only months after CHAGEE established its first Yishun location at Wisteria Mall. That outlet brought the brand further into the residential heartlands earlier in 2026, occupying a prominent Level 1 space near the mall entrance. The addition of Northpoint City now gives Yishun residents two CHAGEE locations serving different parts of the neighbourhood. Northpoint City should be particularly accessible for those travelling through Yishun MRT station and the adjoining bus interchange, while Wisteria Mall caters more directly to residents around Yishun Ring Road and the surrounding estates. Expect CHAGEE's familiar tea menu. While opening promotions and outlet-specific details have yet to be announced, customers can expect CHAGEE's familiar selection of freshly brewed tea beverages when the new store begins operations. The chain is best known for its fresh milk teas and tea-forward drinks, including signatures such as BO·YA Jasmine Green Milk Tea alongside rotating seasonal releases and collaborations. Its arrival also adds another takeaway beverage option to Northpoint City, which already has a sizeable mix of cafés, bubble tea brands and snack concepts spread across the North and South Wings. Opening in September 2026. For now, renovation works remain underway behind the hoardings, with September 2026 confirmed as the opening window. With this latest addition, CHAGEE continues its expansion across Singapore while strengthening its presence in Yishun just a few months after opening at Wisteria Mall. CHAGEE Northpoint City | Northpoint City, North Wing, Level 1 930 Yishun Avenue 2, Singapore 769098 | Opening: September 2026 | Second CHAGEE outlet in Yishun

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