Chagee brews compassion with every cup for pet parents and animal lovers. 14th June 2026 Chagee has unveiled the Sip for Paws initiative in partnership with the Soi Dog Foundation, turning every cup of tea into meaningful support for stray dogs and cats. Through the CHAGEE app, customers can convert loyalty points ('Tea Leaves') into donations - 100 points equals THB 5, 300 points equals THB 15, and 500 points equals THB 25. Chagee will match all contributions, with proceeds funding food, medical care and welfare for animals under Soi Dog's protection. The campaign, branded as The Pawfect Tea Experience, coincides with National Best Friends Day (June 8) and celebrates the bond between people and pets. It encourages tea lovers to share kindness and second chances with stray animals, fostering a compassionate community where no pet is left behind. Strategically, Sip for Paws positions Chagee as a brand aligned with pet parents and animal lovers. With global pet ownership rising and pets increasingly viewed as family members, this initiative taps into a powerful cultural shift - strengthening emotional resonance with consumers, particularly pet parents. Beyond immediate impact, the campaign underscores the growing importance of pet-related marketing as a future driver of brand differentiation and loyalty.

Chagee (NASDAQ: CHA) Q1 2026 earnings and US$150 million share buyback. Filing Impact Filing Sentiment Rhea-AI Filing summary. Chagee Holdings Limited reported first quarter 2026 results showing continued growth in scale but weaker profitability, and announced a new share repurchase program. Net revenues rose to RMB3,546.0 million (US$514.1 million) from RMB3,392.7 million a year earlier, driven by rapid expansion of company-owned teahouses, whose net revenues climbed 230.4% to RMB802.1 million. Franchised teahouse revenues declined to RMB2,743.9 million, reflecting softer GMV in Greater China amid economic headwinds and competition. Operating income fell to RMB547.2 million, with GAAP net income down to RMB447.7 million, a net margin of 12.6%, compared with 20.0% a year earlier. Non-GAAP net income was RMB506.7 million, a 14.3% margin, after adding back RMB59.0 million of share-based compensation. The store base reached 7,531 teahouses as of March 31, 2026, up 12.7% year over year, with overseas GMV of RMB426.4 million growing 139.0%. Same-store GMV decline improved to (16.0)%. Cash, restricted cash and time deposits totaled RMB7,146.3 million, and the board authorized a US$150 million Class A share repurchase over 12 months starting June 1, 2026, to be funded from existing cash. Positive. * US$150 million share repurchase authorized over 12 months starting June 1, 2026, funded from existing cash, alongside a strong liquidity position of RMB7,146.3 million in cash, restricted cash and time deposits as of March 31, 2026. Negative. * Meaningful margin compression with GAAP net income falling from RMB677.3 million to RMB447.7 million and net margin declining from 20.0% to 12.6% year over year in the first quarter of 2026. Insights. Revenue and network grew, but margins compressed sharply despite a sizable buyback. Chagee increased Q1 2026 net revenues to RMB3,546.0 million while expanding to 7,531 teahouses, including strong overseas GMV growth of 139.0%. The mix shifted toward company-owned stores, where revenues more than tripled to RMB802.1 million. Profitability weakened: operating income dropped to RMB547.2 million, and GAAP net income to RMB447.7 million, compressing net margin from 20.0% to 12.6%. Higher company-owned store costs and rising general and administrative spending, partly from share-based compensation and global expansion, drove the margin pressure. Management authorized a US$150 million share repurchase, funded from a cash and equivalents balance of RMB7,146.3 million as of March 31, 2026. Same-store GMV decline in Greater China and overseas narrowed to (16.0)% and (12.0)%, respectively, suggesting some stabilization, while future filings may clarify whether margins recover as the store base matures. Key figures. Net revenues: RMB3,546.0 million (US$514.1 million) GAAP net income: RMB447.7 million (US$64.9 million) Non-GAAP net income: RMB506.7 million (US$73.5 million) +5 more Key terms. GMV (gross merchandise value), Non-GAAP net income, Same store GMV growth, Share repurchase program, +2 more Don't miss StockTitan's market coverage in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google 05/29/2026 - 03:00 AM Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F. Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized. Faq. How did Chagee (CHA) perform financially in Q1 2026? Chagee grew net revenues to RMB3,546.0 million (US$514.1 million) in Q1 2026, up from RMB3,392.7 million a year earlier. However, GAAP net income declined to RMB447.7 million, with net margin compressing to 12.6% from 20.0%. What were Chagee (CHA) Q1 2026 non-GAAP earnings and margins? Chagee reported non-GAAP net income of RMB506.7 million (US$73.5 million) in Q1 2026, after excluding RMB59.0 million of share-based compensation. The non-GAAP net income margin was 14.3%, down from 20.0% in the same quarter of 2025. How fast is Chagee (CHA) expanding its teahouse network? As of March 31, 2026, Chagee operated 7,531 teahouses in Greater China and overseas, a 12.7% year-over-year increase from March 31, 2025. Company-owned teahouses expanded particularly quickly, reaching 790 locations compared with 191 a year earlier. How are Chagee (CHA) overseas operations performing in Q1 2026? Overseas markets generated RMB426.4 million GMV in Q1 2026, representing 139.0% year-over-year growth. Same-store GMV decline in overseas markets improved to (12.0)%, compared with deeper negative growth rates reported in earlier quarters of 2025. What is included in Chagee (CHA) Q1 2026 share repurchase program? Chagee's board authorized repurchases of up to US$150 million of Class A ordinary shares in ADS form over 12 months from June 1, 2026. Repurchases may use open market trades, private deals, or block trades and will be funded from existing cash. What does Chagee (CHA) report about cash flow and liquidity in Q1 2026? Net cash provided by operating activities was RMB193.3 million in Q1 2026, while investing activities used RMB675.4 million. Cash, restricted cash, and time deposits totaled RMB7,146.3 million (US$1,036.0 million) at quarter-end, supporting operations and the announced buyback. Filing exhibits & attachments. 1 document

CHAGEE enters South Korea with three-site Seoul launch. The Gangnam location is positioned as the flagship outlet. CHAGEE has launched in South Korea with three stores opening at the same time in Seoul: Gangnam, Yongsan I'Park Mall, and Sinchon. The Gangnam location is positioned as the flagship store and was designed with input from Korean architects. It combines CHAGEE's global design approach with local architectural references, including reinterpretations of traditional roof eaves and tiles. A mural by Korean artist Janice Chae is part of the interior design, adding a local artistic element. The store is centred around a main tea bar. Join QSR Media Asia community The Gangnam flagship also introduces a Korea-specific Tea-Espresso menu. It adapts tea into a coffee-style preparation, using whole-leaf tea brewed in an espresso-like method to create a lighter, more aromatic drink. The drinks build on CHAGEE's existing Tea-Espresso concept but are adjusted for local tastes. The three Seoul locations - Gangnam, Yongsan I'Park Mall, and Sinchon - were strategically chosen to reach different consumer groups, spanning immersive brand experiences, busy retail traffic zones, and younger, trend-focused communities. Together, the rollout is aimed at quickly establishing brand presence across key areas of Seoul.