CRED Platform

CRED Platform

AI-driven sports data platform for transfers

Overview

CRED Platform provides AI-driven solutions for the sports ecosystem to boost revenue, efficiency, and performance for clubs, agencies, athletes, rights holders, and brands. It combines a large commercial database with advanced AI models to deliver data-driven recommendations for transfers, scouting, contract negotiations, and performance optimization. In addition, it offers financial services that provide upfront capital to athletes, helping them achieve financial stability and pursue investments. Revenue comes from subscriptions, data analytics services, and tailored financial products. Unlike others, CRED integrates commercial intelligence, performance analytics, and athlete financing in a single platform, serving a wide range of sports stakeholders and using data-driven insights to guide strategic decisions. The company’s goal is to help its clients maximize value from talent and assets while supporting athletes’ financial security.

Significant Headcount Growth

About CRED Platform

Simplify's Rating
Why CRED Platform is rated
B-
Rated B on Competitive Edge
Rated A on Growth Potential
Rated D+ on Differentiation

Industries

Data & Analytics

Enterprise Software

Fintech

AI & Machine Learning

Company Size

51-200

Company Stage

Seed

Total Funding

$20.2M

Headquarters

London, United Kingdom

Founded

2018

Simplify Jobs

Simplify's Take

What believers are saying

  • CRED secured 25 enterprise clients like Golden State Warriors driving $100M revenue.
  • $15M seed from defy.vc funds sports-to-enterprise expansion and AI R&D.
  • CRED automates 10,000 manual hours monthly yielding double-digit growth for clients.

What critics are saying

  • Salesforce Einstein integrates intent signals causing 60-80% churn in 6-12 months.
  • LinkedIn API shutdowns halt signals crippling functionality within 12-18 months.
  • Golden State Warriors build in-house Google Cloud AI erasing beachhead clients in 9-15 months.

What makes CRED Platform unique

  • CRED integrates 200+ data sources with CRM for real-time sports revenue predictions.
  • CRED's database covers 50M+ companies and 700M+ contacts for sponsorship scoring.
  • CRED unifies Revenue, Talent, Operations signals predicting outcomes 60-90 days ahead.

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Funding

Total Funding

$20.2M

Above

Industry Average

Funded Over

4 Rounds

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Above Average

Industry standards

$3.3M
$2M
Netflix
$2.3M
Instacart
$3M
Robinhood
$15M
CRED Platform

Benefits

Health Insurance

401(k) Retirement Plan

Flexible Work Hours

Remote Work Options

Unlimited Paid Time Off

Stock Options

Company Equity

Growth & Insights and Company News

Headcount

6 month growth

5%

1 year growth

10%

2 year growth

5%
CRED
Jul 1st, 2025
CRED Launches with $15M to Transform Predictive Intelligence for Businesses - Minimal Blog Template

Combining your systems with predictive intelligence & real-world signals to tell you what to do, when to act & why it matters

finanzen.net
Jun 30th, 2025
CRED Raises $15M for Predictive Intelligence

CRED, an AI-powered predictive intelligence platform, has raised a $15M seed round led by defy.vc. The platform integrates business systems with real-time market signals to provide actionable insights, helping enterprises drive revenue and efficiency. CRED has already signed 25 large enterprise customers, including the Golden State Warriors, and plans to expand beyond Sports & Entertainment. The funding will support product development and team expansion.

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