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CRED Platform provides AI-driven solutions for the sports ecosystem to boost revenue, efficiency, and performance for clubs, agencies, athletes, rights holders, and brands. It combines a large commercial database with advanced AI models to deliver data-driven recommendations for transfers, scouting, contract negotiations, and performance optimization. In addition, it offers financial services that provide upfront capital to athletes, helping them achieve financial stability and pursue investments. Revenue comes from subscriptions, data analytics services, and tailored financial products. Unlike others, CRED integrates commercial intelligence, performance analytics, and athlete financing in a single platform, serving a wide range of sports stakeholders and using data-driven insights to guide strategic decisions. The company’s goal is to help its clients maximize value from talent and assets while supporting athletes’ financial security.
Industries
Data & Analytics
Enterprise Software
Fintech
AI & Machine Learning
Company Size
51-200
Company Stage
Seed
Total Funding
$20.2M
Headquarters
London, United Kingdom
Founded
2018
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Total Funding
$20.2M
Above
Industry Average
Funded Over
4 Rounds
Industry standards
Health Insurance
401(k) Retirement Plan
Flexible Work Hours
Remote Work Options
Unlimited Paid Time Off
Stock Options
Company Equity
Combining your systems with predictive intelligence & real-world signals to tell you what to do, when to act & why it matters
CRED, an AI-powered predictive intelligence platform, has raised a $15M seed round led by defy.vc. The platform integrates business systems with real-time market signals to provide actionable insights, helping enterprises drive revenue and efficiency. CRED has already signed 25 large enterprise customers, including the Golden State Warriors, and plans to expand beyond Sports & Entertainment. The funding will support product development and team expansion.
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Industries
Data & Analytics
Enterprise Software
Fintech
AI & Machine Learning
Company Size
51-200
Company Stage
Seed
Total Funding
$20.2M
Headquarters
London, United Kingdom
Founded
2018
Find jobs on Simplify and start your career today