CTI Digital lands international AI certification. Manchester digital agency achieves international AI management standard as it expands its sovereign AI proposition Listen to article CTI Digital has achieved ISO 42001 certification - the international standard for managing AI systems - as it continues to expand its sovereign AI proposition. ISO 42001 is the world's first international management system standard specifically focused on AI and provides organisations with a structured, risk-based approach to managing AI throughout its lifecycle. For Manchester-based full-service digital agency CTI Digital, the certification forms part of its existing Integrated Management System alongside ISO 9001 for quality management and ISO 27001 for information security. Chris Gee, infrastructure and ISO compliance officer at CTI Digital, said: "AI is now embedded in how we design, build and support digital products for our clients. Achieving ISO 42001 demonstrates that responsible AI governance is built into those processes, rather than being treated as an afterthought. "It gives our clients independent assurance that we have the controls and oversight in place to manage the risks that come with using AI. It is also an important recognition as AI governance continues to move up the business agenda." Chris Burgess, group CEO at CTI Digital, added: "The conversation around AI is moving beyond what these technologies can do to how organisations can use them with confidence. "Clients need to understand how their data is protected, how AI systems are controlled and where accountability sits. "For CTI Digital, ISO 42001 provides independent validation of the governance we have built around AI and complements our existing approach to quality and information security. "It is particularly significant as we continue to develop our sovereign AI proposition through Croft, where control, privacy and responsible use of AI are central to the proposition. "It is also an important milestone in demonstrating that innovation and strong governance can, and should, go hand in hand."

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