COverview
CallRail provides a subscription-based marketing analytics platform focused on call tracking and lead management for small and medium-sized businesses. It assigns unique phone numbers to marketing campaigns to trace where inbound calls come from and measure ad effectiveness, while also offering form tracking, conversation intelligence (AI-powered call transcription and lead scoring), and lead management. The system integrates with marketing and CRM tools to improve attribution and follow-up, helping teams understand which channels generate high-quality leads. Its goal is to help businesses optimize marketing campaigns and sales processes by turning call data into actionable insights.
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About CallRail
Industries
Company Size
201-500
Company Stage
Late Stage VC
Total Funding
$149.9M
Headquarters
Atlanta, GA
Founded
2011
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What believers are saying
- October 2026 Market Insights adds free benchmarking, improving retention and upsell opportunities.
- September 2026 HubSpot Agent Hub integration expands distribution into CRM-driven sales teams.
- October 2026 Constant Contact integration reduces churn by embedding CallRail directly into follow-up workflows.
What critics are saying
- HubSpot, Constant Contact, and Clio can absorb CallRail workflows, shrinking standalone demand.
- Standalone Voice Assist, launched July 2026, invites point-solution competition from Twilio and ElevenLabs.
- If AI attribution features commoditize, CallRail becomes a meterable utility by 2027.
What makes CallRail unique
- CallRail owns attribution data from 225,000 businesses and 130 million daily touchpoints.
- October 2026 Market Insights benchmarks SMB leads against peers inside CallRail’s platform.
- Voice Assist now unifies call tracking, scheduling, texting, and CRM context across workflows.
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Funding
Total Funding
$149.9M
Above
Industry Average
Funded Over
5 Rounds
Benefits
- Health Insurance
- Dental Insurance
- Vision Insurance
- Competitive HSA with company matching
- Paid parental leave
- Flexible vacation policy
- 401K options with company dollar-for-dollar match
- Employee stock options available from day one
- Hybrid Work Options
- MARTA transportation or office parking expenses covered
- Employee charitable donation company match, up to $500 annually
- Regular company outings and events
Growth & Insights and Company News
6 month growth
1%1 year growth
0%2 year growth
1%CallRail, an AI-powered lead engagement platform, has launched Market Insights, a feature that lets businesses compare their lead performance with industry peers. It is free for eligible customers. The tool draws on de-identified, aggregated data from more than 130 million daily touchpoints across CallRail's network of over 225,000 businesses. Customers can compare themselves by industry, specialty, or call volume, and each peer group must meet a minimum size to protect individual business data. Customers can opt out at any time. Data refreshes monthly, and the platform suggests next steps based on the results. Metrics include top lead sources, call answer rate, first-time caller rate, average call duration, and lead qualification rate. "We're now giving small businesses a clearer picture of where they're doing well, where they may be falling behind and what they can do to improve," said chief marketing officer Laura Beussman.
Stop wasting ad spend: How CallRail and Nutshell help small businesses optimize their marketing. Last updated on: October 8, 2026 For small businesses, every marketing dollar has to work twice as hard, and every call is a potential new customer. But most run into the same blind spot: they can't tell which marketing efforts are causing the phone to ring. That attribution gap leaves you guessing which channels bring in new customers, and which ones waste your ad budget. CallRail has built a native integration with Nutshell that connects your call attribution data directly to your Nutshell records, so your team can see not just that a lead called in, but where it came from - and follow it all the way through to a closed deal. Key takeaways. * Unattributed phone calls hide which campaigns and channels are driving leads, so ad budget often flows toward the wrong sources. * The native Nutshell integration built by CallRail writes first-touch attribution and AI call summaries directly to each contact record, and Voice Assist answers the calls your team can't take. * With call data attached to every Nutshell record, you can measure cost per customer instead of cost per lead and shift spend toward the channels that close deals. Table of contents. The problem: Marketing spend without proof. Say you're running a Google Ads campaign, a Local Services Ads listing, and SEO at the same time. Calls start coming in, so clearly something's working. But which campaign gets the credit? With no way to trace a call back to its source, you're stuck guessing. That's the real cost of unattributed phone calls: they quietly skew where you invest your marketing budget. A channel driving high-intent phone calls can look weak next to one generating a high volume of clicks that never convert. Without the data to prove otherwise, your budget keeps flowing in the wrong direction. Call Tracking: See exactly what's driving your calls. Call Tracking assigns a unique, trackable phone number to each of your marketing sources - a specific ad, keyword, campaign, or piece of direct mail. When a lead interacts with your website, it goes a step further. Through dynamic number insertion, each visitor sees a phone number that matches how they got there. Someone who clicked your Google Ad sees one number, while someone who found you through organic search sees a different one. Call Tracking also captures what they did while on your site, like which pages they visited and how long they stayed. So by the time the phone rings, you already know which channel brought them there and what they were looking for. Every number still forwards to your main line, so nothing changes for your team. What does change is that you now know exactly which marketing is causing the phone to ring, so you can put your budget behind the channels that are actually driving revenue. From attribution to action. Call Tracking alone tells you which marketing source caused the phone to ring. It doesn't tell you what happened next: whether anyone followed up, what the lead needed, or whether they became a customer. That's where Nutshell comes in. Nutshell is an all-in-one CRM built for small businesses that brings email marketing and contact management together in one place. It keeps your contacts organized and your follow-up automated, so more of your leads turn into closed deals. When CallRail's marketing attribution data flows directly into Nutshell, those two halves come together on the same record - the source that started the lead, and everything that happened after. Voice Assist: Backup for the calls your team can't take. Attribution only matters if someone answers the phone. For small businesses, that's not always possible: you're with a customer, your receptionist is already on another line, or it's after business hours and nobody's there to pick up. A missed call is a missed lead, and the ad spend that generated it goes to waste. Voice Assist is CallRail's AI voice agent that answers calls when your team can't. It greets callers, works through intake questions, and captures their details and any callback requests. It can even schedule appointments directly through Google Calendar or Calendly, so your calendar keeps filling even when nobody's there to pick up. And because Voice Assist connects to Nutshell in real time, it recognizes returning contacts the moment they call. It greets known leads by name and skips the intake questions they've already answered. How the native CallRail x Nutshell integration works. Instead of chasing down where each lead came from, everything you need appears in Nutshell automatically. The moment a tracked call comes in, the work is already done: * You stop copying leads by hand. CallRail automatically creates or updates the contact in Nutshell, so nothing gets lost between the call and the follow-up. * You reach out already knowing what the lead wanted. With Premium Conversation Intelligence(TM) enabled, an AI-generated call summary lands right on the contact in Nutshell, so your team understands the context of each call without replaying the entire recording. * You know which campaign earned the lead. First-touch attribution (source, medium, campaign, and landing page) is written straight to the contact record, so you can see what drove every lead without opening a second tool. * You give returning callers a personalized experience. Voice Assist recognizes existing contacts in real time, greeting known leads by name and skipping questions they've already answered. Why CallRail and Nutshell work better together. Connecting calls to campaigns is just the first step. The real benefit shows up when your attribution data follows the lead all the way through to a closed deal. Cost per customer instead of cost per lead. With call tracking data attached directly to every Nutshell record, you can see exactly how many leads from each channel turned into closed deals, what they were worth, and how long they took to close. One source of truth for every lead. From the campaign that caused the first call to the deal that closed in Nutshell, everything lives in one place - so your team is never piecing together the story from two different tools. Smarter marketing spend. With call attribution data attached to each record in Nutshell, you can see exactly which channels are driving calls that turn into customers, then shift your budget toward what's working. Stop operating in the dark. Get a complete picture of your marketing with the native Nutshell integration built by CallRail. About CallRail. CallRail is the lead engagement platform that makes it easy for businesses to track and optimize their marketing, capture every lead, and convert more calls into customers. Nutshell customers: save 18% on CallRail Call Tracking. Already use Nutshell? Pair it with CallRail's Call Tracking to see exactly which campaigns are driving revenue, not just leads. Offer valid for new CallRail customers. BACK TO TOP Kevin Randolph Partnerships and Outreach Specialist Will Gordon Sr. Director of Marketing
CallRail vs calltrackingmetrics: best AI call tracking Tool for small business in 2026. CallRail wins for fast setup and simple ad attribution with AI summaries on one plan, CTM wins for custom AI analysis and agency-scale routing. CallRail is the best pick for small local businesses and agencies that want fast setup and simple attribution - it ties phone leads to the ads and campaigns that produced them, with AI call summaries and sentiment on its Lead Conversion plan, from $50 a month. CallTrackingMetrics, now branded CTM, is the best pick for marketing-led teams that want deeper AI analysis, custom routing, and multi-account control, with a usage-based bill to match. Both replace the guess about which ad made the phone ring with a tracked number, a recording, and a transcript. The two, in one line each. CallRail is call and text tracking that ties phone leads to ads and campaigns, with AI call summaries and an AI voice assistant add-on. CallTrackingMetrics is a call tracking and conversation analytics platform (now branded CTM) with custom AI analysis and a voice agent, billed partly by usage. Where each one actually wins. CallRail wins on simplicity. Its Lead Tracking plan is $50 a month with 5 numbers, 250 minutes, and 25 texts, and its Lead Conversion plan at $150 a month adds 10,000 AI analysis minutes, call summaries, and sentiment analysis. Its Premium Conversation Intelligence covers lead scoring, auto-tagging, call coaching, and smart follow-up, and its Voice Assist add-on is an AI voice assistant that can qualify leads and transfer calls in real time. A 14-day trial needs no credit card. The most common complaint is cost creep: extra numbers, per-minute overages, and add-ons add up, and spam calls count against minute allowances. CTM wins on flexibility and depth of AI. Marketing Lite is $79 a month on monthly billing ($65 annual) with no numbers or minutes included - local numbers start around $2 a month plus usage. Its AskAI lets you write your own prompts for lead scoring and insights from about a cent a question, AskAI Summaries offer nine summary types, and VoiceAI answers and qualifies calls at $0.12 a minute. Marketing Pro at $179 a month adds form tracking, 3,000 transcribed minutes, and HIPAA and GDPR support. CTM's top G2 complaint is a learning curve, and its usage-based billing means costs vary month to month. If you want the simplest setup for local call attribution, CallRail is the more direct fit. If you want to design your own AI analysis and run many accounts, CTM is the better match. Quick comparison. | Tool | Starting price (monthly billing) | Core job | Best fit | | CallRail | $50/mo (Lead Tracking) | Call and text attribution + AI summaries | Local-service businesses and agencies | | CTM | $79/mo ($65 annual) + usage | Call tracking + custom AI analysis | Marketing-led teams and multi-account agencies | *Prices as listed by each vendor in October 2026. Neither has a free plan: CallRail offers a 14-day trial, and CTM waives plan fees for the first month.* Which one should you use? Choose CallRail if you want fast setup, simple ad attribution, and AI summaries without much configuration. Choose CallTrackingMetrics if you want custom AI prompts, deeper routing, and agency-scale account management. Faq. Did CallTrackingMetrics change its name? Its public brand is now "CTM" at ctm.com, and the old calltrackingmetrics.com address redirects there. The legal entity is still listed as CallTrackingMetrics, LLC. What does "dynamic number insertion" mean? It swaps the phone number shown on your website depending on where a visitor came from, so each call can be tied to a specific ad or campaign. Both tools do this and can sync conversions back to Google Ads. How do the included minutes differ? CallRail's base plan bundles 5 numbers and 250 minutes. CTM includes none and bills numbers and minutes as usage, which can be cheaper for low volume and harder to predict at high volume. Do the AI features cost extra? On CallRail, AI summaries and analysis are part of higher plans, while the Voice Assist assistant is an add-on. On CTM, AskAI and VoiceAI are metered per question or per minute on top of the plan, so check the usage rates against your call volume. Is call tracking legal for small businesses? Call recording rules vary by state and country, and many places require telling callers they're being recorded. Both tools offer recording-disclosure options, but compliance is your responsibility, so confirm the rules for where you operate. Related guides. *Ratings and pricing reviewed monthly. Last updated October 2026.* Bogdex · Founder & editor, woska Bogdex builds and curates woska, testing AI tools against real workflows to judge which ones actually save time rather than which have the longest feature list. Found this useful? Enjoyed this guide? Ratings and pricing reviewed monthly. Last updated Oct 2026.
CallRail expands partnership with Constant Contact through native integration. Oct 01, 2026, 08:32 ET New integration ensures every tracked call or text lands in your email marketing platform automatically, with attribution data and AI summary ATLANTA, Oct. 1, 2026 /PRNewswire/ - CallRail, the AI-powered lead engagement platform, today announced it has expanded its longstanding partnership with Constant Contact. The companies have launched a native integration that automatically creates new contacts or updates existing ones in Constant Contact from tracked calls and texts, complete with attribution data. Lead information often gets siloed across the platforms marketing teams use to manage conversations and follow-up. Businesses now know who called, why, and what to do next, so they can follow up faster and with greater context. Previously available through a third-party Zapier connection, the integration is now native, creating a more direct connection between CallRail and Constant Contact. For agencies and business owners, this means less manual work and cleaner lead tracking without anyone having to touch a spreadsheet. Leads are automatically added to Constant Contact with the information teams need to take the next step, while customers using CallRail's Premium Conversation Intelligence also receive AI-generated summaries for recorded calls. "When a lead calls, marketers need to know three things: who they are, what they said, and why they called. This integration delivers all three directly into Constant Contact, so follow-up is smarter from the start," said Marc Ginsberg, CEO of CallRail. "This integration gives every business the full picture on every lead." With the native CallRail and Constant Contact integration, users can: * Capture Every Lead Automatically. Every tracked call or text automatically creates or updates a contact in Constant Contact: name, phone, email, location, and company already filled in. * Know What Drove Every Conversation. Marketing attribution data, including source, medium, campaign and landing page, is automatically written to each contact record, allowing marketers to build more targeted segments without leaving Constant Contact. * Follow up with More Context. Every contact lands in a dedicated "CallRail Leads" list, eliminating extra segmentation work. Customers using Premium Conversation Intelligence can go a step further and leverage automation to tag leads based on call context, unlocking behavior-based marketing within Constant Contact. A call about a specific inquiry can automatically get enrolled in a relevant email nurture campaign. * Recognize Returning Customers. For businesses using Voice Assist, the AI voice agent can look up matching Constant Contact records by email address in real time, allowing it to greet recognized contacts by name during a live call. "CallRail and Constant Contact are two tools agencies and SMBs already rely on. Connecting them natively means they work smarter together, and marketing teams get the full picture on every lead without leaving their email platform. That's the integration working the way it should," shared Jay Schweldson, Founder and CEO of GURU Media Hub and Brand Ambassador for both CallRail and Constant Contact. "At Constant Contact, we're focused on giving small businesses and the agencies that serve them the tools they need to market smarter and build lasting customer relationships," said Funbi Ibe, Director of Partner Marketing at Constant Contact. "Our integration with CallRail helps our customers connect the dots between their marketing efforts and real customer conversations, so they can make more informed decisions that drive better results." Partnership Continues at Upcoming Guru Conference CallRail will showcase the expanded partnership as a platinum sponsor of Constant Contact's GURU Conference, the world's largest virtual email marketing conference, taking place virtually on November 12-13. Emily Popson, SVP of Marketing at CallRail, will lead a session on the reality of unattributed leads across channels and how to connect marketing efforts to real conversations for ROI clarity. About CallRail CallRail is the lead engagement platform that makes it easy for businesses to attract more leads, convert more customers, and optimize their marketing. Serving more than 225,000 businesses worldwide, CallRail's AI-powered solutions help businesses attribute each call, text, chat, and form to their marketing journey, use insights from their conversations to better understand their buyers, and eliminate missed opportunities with AI that can handle lead interactions 24/7. CallRail has grown from the G2 top-rated inbound call tracking solution to include Form Tracking, Premium Conversation Intelligence(TM) and Voice Assist. CallRail's award-winning platform integrates with dozens of leading marketing and sales software, and offers affiliate, agency, and technology partnership opportunities, helping businesses earn, grow, and build with CallRail. For more information, visit http://www.callrail.com. About Constant Contact Constant Contact is the AI-powered marketing partner for small businesses, nonprofits, franchises, multi-location brands, and real estate teams. For more than 30 years, Constant Contact has helped entrepreneurs, franchise operators, and nonprofit leaders run smarter marketing. Today, it combines AI-driven content creation, intelligent audience targeting, and plain-English insights in one unified platform across email, social, SMS, and events - keeping every location, agent, or office on-brand and in sync. By doing the heavy lifting, Constant Contact gives every business owner the capability of a full marketing team, without needing one. Learn more at constantcontact.com. SOURCE CallRail
CallRail has launched two new HubSpot integrations at UNBOUND 2026. Voice Assist Scheduling enables CallRail's AI voice agent to book meetings directly on HubSpot calendars during live calls, checking real-time availability and automating follow-up by writing bookings to contact and deal records. The CallRail MCP, available in HubSpot's Agent Hub, gives HubSpot AI agents access to CallRail call data and conversation insights, providing richer customer context for future interactions. More than 4,500 CallRail accounts are already connected to HubSpot. CallRail CEO Marc Ginsberg said the enhancements address the gap where small businesses lose time between capturing leads and scheduling next steps, eliminating manual handoffs and callback delays. Both features are launching in beta for existing CallRail customers connected to HubSpot. CallRail serves more than 225,000 businesses worldwide.
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About CallRail
Industries
Company Size
201-500
Company Stage
Late Stage VC
Total Funding
$149.9M
Headquarters
Atlanta, GA
Founded
2011
CallRail is Hiring for 12 Jobs on Simplify!
Find jobs on Simplify and start your career today
Don't see your dream role? Check out thousands of other roles on Simplify.Browse all jobs