Calm

Calm

Mindfulness meditation app for mental wellness

About Calm

Simplify's Rating
Why Calm is rated
B
Rated B on Competitive Edge
Rated A on Growth Potential
Rated C on Differentiation

Industries

Consumer Software

Healthcare

Company Size

501-1,000

Company Stage

Series C

Total Funding

$221.6M

Headquarters

San Francisco, California

Founded

2012

Overview

Calm offers a mindfulness meditation app that helps users manage stress, improve sleep, and enhance overall well-being. The app features a variety of original audio content, including guided meditations, sleep stories, and relaxation music, available in multiple languages. Users can access basic content for free, but a subscription is required for full access to the extensive library. Calm stands out in the mental wellness industry by collaborating with celebrities for unique content, which helps attract and retain users. The company's goal is to provide accessible mental health support and relaxation tools to individuals worldwide.

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Simplify's Take

What believers are saying

  • Calm's partnership with Mars highlights pets' role in mental health, expanding content diversity.
  • New Story-like mindfulness exercises offer alternatives to social media, attracting younger users.
  • Corporate wellness programs present significant B2B revenue opportunities for Calm.

What critics are saying

  • Increased competition from apps like Headspace may impact Calm's market share.
  • User backlash against celebrity collaborations could affect Calm's brand perception.
  • Data privacy concerns in mental health apps could erode user trust in Calm.

What makes Calm unique

  • Calm offers a unique blend of digital and physical mental wellness products.
  • The app features celebrity-narrated bedtime stories, enhancing user engagement and retention.
  • Calm's content is available in seven languages, catering to a global audience.

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Funding

Total Funding

$221.6M

Above

Industry Average

Funded Over

6 Rounds

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Above Average

Industry standards

$50M
$50M
Medium
$62M
SeatGeek
$75M
Calm
$100M
Oura

Benefits

Investment + Growth - Calm can only grow if you do. We offer a great salary, equity, 401(k), and even a generous extended learning budget.

Health + Wellness - We’ll cover 100% of your health, dental, and vision, and give you monthly stipends for your fitness and wellness routines too.

Time + Space - When we say PTO is Take What You Need, we really mean it.

Parents + Kids - Your family is a vital part of our community too. That’s why we offer baby bonding leave to all salaried employees.

Home + Office - Your home office should be as functional and inspirational as your office office. We’ll give you a WFH stipend to help.

Culture + Connection - Our calendar of (virtual) social events ensures you always feel part of, and close with, the team, no matter where you are.

Growth & Insights and Company News

Headcount

6 month growth

↑ 0%

1 year growth

↑ 1%

2 year growth

↑ 1%
Ad Age
Apr 30th, 2025
10 creative campaigns to know about today

The mental health app Calm launched "Not Calm Moms," a campaign about how moms don't need "calm," they need community.

Forbes
Apr 22nd, 2025
How The Benefits Of Exercise For Mental Health Helped Me Recharge

Physical activity has become an essential part of my routine. I no longer see it as a chore or something I ā€œhaveā€ to do, but as a way to reset my mind and recharge my mental battery. gettyFor years, I powered through life, especially during my time on Wall Street. Stress was a constant companion, and my coping mechanisms weren’t exactly healthy. I wasn’t sleeping well or eating well, and it showed in my mental health. It wasn’t until later, especially after joining Calm , that I began to understand the profound connection between physical and mental well-being

Licensing.biz
Apr 15th, 2025
Joe Lawson joins Calm as head of Licensing

Calm, a leading mental health and wellness brand, is pleased to announce the appointment of Joe Lawson as its first head of Licensing.

Voolco
Apr 15th, 2025
Calm introduces new Story-like mindfulness exercises as an alternative to social media

Calm is introducing a range of new features to help individuals incorporate mindfulness into their daily routines more easily.

Mumsnet
Mar 21st, 2025
If you could send yourself a message in those first weeks of motherhood, what would it be? Win a £100 voucher and a Premium subscription to Calm!

That's why Calm has teamed up with Mumsnet to support maternal mental health in the run-up to Mother's Day.

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