Calm

Calm

Mindfulness meditation app for stress relief

About

Calm.com offers a mindfulness meditation app aimed at helping users manage stress, improve sleep, and enhance overall well-being. The app features a variety of original audio content, including guided meditations, sleep stories, and relaxation music, available in multiple languages. Users can access basic content for free, but a subscription is required for full access to the extensive library. Calm differentiates itself from competitors through high-profile collaborations, such as celebrity-narrated bedtime stories, which attract and retain users. The company's goal is to provide accessible mental health support and relaxation tools to individuals worldwide, contributing to the growing awareness of mental wellness.

Company Stage

Series C

Employees

501-1,000

Industries

Consumer Software, Healthcare

Total Funding

$212.1M

Headquarters

N/A

Founded

2012


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Simplify's Take

What believers are saying

  • The mindfulness meditation application market is projected to grow significantly, with a CAGR of 30.01% from 2023-2027, indicating strong future demand.
  • Calm's high-profile collaborations and innovative content, such as AI-generated narrations, continue to enhance user engagement and retention.
  • The company's global reach, with users in over 190 countries, provides a vast market for growth and expansion.

What critics are saying

  • The need to comply with regulations and ensure data security poses challenges that could impact user trust and adoption.
  • The competitive landscape includes numerous key players, making it essential for Calm to continuously innovate to maintain its market position.

What makes Calm unique

  • Calm leverages high-profile collaborations, such as celebrity-narrated bedtime stories, to attract and retain users, setting it apart from competitors.
  • The app's extensive library of original audio content, available in seven languages, caters to a global audience, enhancing its accessibility and appeal.
  • Calm's freemium model allows users to access basic content for free, encouraging them to subscribe for premium features, which provides a steady revenue stream.

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Growth & Insights
Headcount

6 month growth

8%

1 year growth

10%

2 year growth

36%

Benefits

Investment + Growth - Calm can only grow if you do. We offer a great salary, equity, 401(k), and even a generous extended learning budget.

Health + Wellness - We’ll cover 100% of your health, dental, and vision, and give you monthly stipends for your fitness and wellness routines too.

Time + Space - When we say PTO is Take What You Need, we really mean it.

Parents + Kids - Your family is a vital part of our community too. That’s why we offer baby bonding leave to all salaried employees.

Home + Office - Your home office should be as functional and inspirational as your office office. We’ll give you a WFH stipend to help.

Culture + Connection - Our calendar of (virtual) social events ensures you always feel part of, and close with, the team, no matter where you are.

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