Canada Goose announces a $26.3M loss in Q3. The company's second-quarter revenue was $274.0 million, up from $258.8 million in the same quarter last year. (Photo: Nathan Denette / The Canadian Press) Toronto - The decline in store traffic and sales in certain markets contributed to a net loss of $26.3 million in the latest quarter for Canada Goose Holding. The Toronto-based luxury coat maker announced its second-quarter results on Thursday, noting that this figure compared with a loss of $17.4 million in the same quarter the previous year. The quarter was hurt by a 7.5% decline in comparable sales in its direct-to-consumer business. President and CEO Dani Reiss told analysts on a conference call that his top priority going forward "is to strengthen the brand's appeal and turn it into more regular demand." Canada Goose has for several years been trying to attract customers beyond its usual high season, winter, when sales of its luxury coats are strongest. In order to highlight the year-round nature of its business, Canada Goose recently partnered with actor Keanu Reeves's motorcycle company and outfitted actor Ewan McGregor during a filmed transatlantic sailing expedition for the documentary series True Wind. Shift toward shoes. Canada Goose has also stepped up promotion of its rainwear, sunglasses, and shoes and boots. Its entry into the footwear market several years ago was greatly facilitated by the acquisition of Baffin, a boot maker founded in 1979, which Canada Goose bought in 2018 for $32.5 million. It operated Baffin as a standalone subsidiary based in Stoney Creek, Ontario, until it sold it this summer to L.P. Royer, a Sherbrooke company. Canada Goose had not disclosed the terms of the agreement at the time. "Baffin played an important role in our entry into the footwear market and brought us valuable expertise that continues to guide our long-term strategy in this sector," CFO Neil Bowden said during the same conference call as Mr. Reiss on Thursday. "We made the decision to divest this business in order to focus our resources on our most important strategic priorities," he specified. Baffin generated about $35 million in revenue during fiscal 2026, mainly in the company's second and third quarters and through its wholesale division. To facilitate comparisons, Canada Goose excluded it from its results for the current fiscal year and the previous fiscal year. Revenue rises. Focusing more specifically on the second quarter, Canada Goose said the loss amounted to $0.27 per share for the quarter ended September 27, compared with a loss of $0.16 per share a year earlier. On an adjusted basis, Canada Goose recorded a loss of $0.20 per share in its latest quarter, compared with an adjusted loss of $0.14 per share a year earlier. The company's second-quarter revenue was $274.0 million, up from $258.8 million in the same quarter last year. Direct-to-consumer revenue reached $129.6 million, compared with $126.2 million a year earlier, while wholesale revenue totaled $128.2 million, compared with $122.6 million. Other revenue for the quarter was $16.2 million, compared with $10.0 million in the same quarter the previous year. Mr. Bowden highlighted that the company's gross margins were one of the highlights of the quarter, as they grew significantly. This progress was driven by production efficiency gains, higher prices, and favorable freight and tariff costs. The quarter was also marked by a wave of new tariffs amid the Canada-U.S. dispute, but he specified that Canada Goose had managed to mitigate their impact, so that they had only a "negligible" effect on the company. By Tara Deschamps, The Canadian Press

EXCLUSIVE: Canada Goose documents wildlife patrol efforts in China's Sanjiangyuan. Sun, November 1, 2026 at 7:00 PM PST Canada Goose is raising awareness around wildlife conservation in China with a new documentary about a wildlife patrol team at Sanjiangyuan, one of the country's most diverse wildlife regions on the Qinghai-Tibet Plateau. The project, which supports biodiversity conservation and sustainable community development, is backed by Canada Goose and Sanjiangyuan National Park Administration and forged in partnership with Shan Shui Conservation Center. "Our work in Sanjiangyuan reflects our belief that the people closest to a landscape are often its most important stewards," said Carrie Baker, president of brand and commercial at Canada Goose. "Through partnerships like this, we're supporting community-led conservation, investing in the people and communities helping protect these landscapes, and creating opportunities for people and nature to thrive together." Now entering its fourth year, the Sanjiangyuan Community Engagement and Nature Experience Public Welfare Project has become Canada Goose's flagship environmental and community engagement initiative in China and the brand's first large-scale project of its kind outside Canada. The Yangtze River Source area of Sanjiangyuan National Park encompasses diverse landscapes ranging from mountains to grasslands and glaciers. Among the protected species are snow leopards, kiangs, Pallas's cats, lynx, TIbetan brown bears, Tibetan foxes and more. In the third year of documenting the conservation effort and the human-interest stories behind it, Canada Goose worked with Banff China to produce this year's "Snow Leopard Patrol" documentary. The documentary centered around the 17-person "Snow Leopard Patrol" team, which welcomed its first female patroller this year, alongside a diverse host of members, including a deaf patrol member and one who lives in financially difficult circumstances. For patrollers of Moqu Village, safeguarding wildlife is also a spiritual lineage of the Tibetan people, the documentary revealed. Often working in small groups of two or three, the documentary gradually uncovers conflicts faced by its members, actions taken to resolve them, and tangible progress made - including the recording of 41 species and more than 3,400 independent wildlife captures on camera. Community participation also expanded to include ungulate surveys, while ranger training and knowledge-sharing sessions continued to build local conservation capacity, according to Canada Goose. The storyline centers around monitoring expeditions and field survey trips deep into an uninhabited area within one of Yangtze River's major canyons. The treacherous region may be hard to access, but is home to one of the highest concentrations of wildlife along the main stem of the Yangtze River - known as a "paradise for wildlife," the documentary noted. Best of WWD

Canada Goose shares have fallen 37.7% over the past year, including dividends, vindicating bearish investors. The stock now trades at CA$11.69, down from CA$18.32 in October 2025. Bulls had set a fair value of CA$21.03, expecting revenue growth of 4.8% a year and 5.5% profit margins. Bears put it at CA$10, citing milder winters, fast-fashion rivals, and sustainability concerns. First-quarter fiscal 2027 results cut both ways. Revenue rose to CA$118.9 million from CA$107.8 million, and the net loss narrowed to CA$90.8 million from CA$125.2 million. Profitability remains unproven. Apparel, rainwear, and windwear now make up nearly 40% of revenue, up from 5% in fiscal 2022.