Canadian National Exhibition

Canadian National Exhibition

Digital fair platform with CNE-branded merchandise

Overview

TheEx.com builds and runs a digital extension of the Canadian National Exhibition (CNE) by offering online experiences that mirror the fair. It provides virtual events such as air shows and talent competitions, plus an e-commerce shop that sells CNE-branded merchandise. The platform works by hosting live or on-demand virtual events, integrating sponsorships and advertising, and engaging an online community around family-friendly entertainment. TheEx.com differentiates itself through its strong linkage to the CNE IP and nostalgia, creating multiple revenue streams from merchandise sales, virtual events, donations, sponsorships, and targeted advertising, rather than relying on a single product. Its goal is to extend the CNE experience beyond the physical fair, generating year-round engagement and revenue from digital entertainment and commerce.

About Canadian National Exhibition

Simplify's Rating
Why Canadian National Exhibition is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

VR & AR

Consumer Software

Consumer Goods

Entertainment

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Toronto, Canada

Founded

1879

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Simplify Jobs

Simplify's Take

What believers are saying

  • 5,000 seasonal hires indicate large operational scale and repeat staffing demand.[1]
  • CNE-branded merchandise can monetize nostalgia and limited-edition fan demand.[1]
  • Sponsorships gain value from 18 days of high-traffic live and digital programming.[2][8]

What critics are saying

  • Seasonal hiring pressure can leave front-line roles understaffed during the fair.[1][2]
  • Revenue depends heavily on a short annual CNE cycle and event turnout.[1][2]
  • Virtual offerings rely on CNE brand strength, making audience fatigue a direct threat.[1]

What makes Canadian National Exhibition unique

  • Canada's largest annual fair anchors a powerful family-entertainment brand.[2][9]
  • TheEx.com extends CNE beyond August into virtual events and online merchandise.[1]
  • 2026 concerts from Aug. 21–Sept. 6 add free-with-admission entertainment inventory.[8]

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Benefits

Flexible Work Hours

Company News

INsauga
Jul 30th, 2025
Record number of youth seek jobs at the Canadian National Exhibition

The CNE is looking to hire 5,000 seasonal positions such as cashiers, retail associates, game attendants, food service staff, midway operators and informational guides.

CP24
Jul 24th, 2025
Want to say 'I Do' at the CNE? Fair launches 'Marriage on the Midway' contest

The CNE is launching the "Marriage on the Midway" contest for couples who have a special connection to the fair.

Toronto Scoop
Apr 8th, 2025
CNE 2025 Bandshell Early Lineup: First Seven Artists Announced

The Canadian National Exhibition has dropped the first wave of artists performing at the CNE 2025 Bandshell this summer, and the lineup is already looking strong.

PR Newswire
Aug 12th, 2024
Leading Us System Integrator Ibuypower Expands Services To Canada With Extensive Retail Partnerships

Visit iBUYPOWER at the Canadian National Exhibition (CNE) from Aug. 16-Sept. 2, First Canadian Service Center Now Open as Part of 25th Anniversary Commitment to Customer ExcellenceCITY OF INDUSTRY, Calif., Aug. 12, 2024 /PRNewswire/ -- iBUYPOWER, a fully independent and leading manufacturer of high-performance pre-built and custom gaming PCs based in North America, is thrilled to announce a major expansion of its services and product offerings for the Canada market. As part of its 25th anniversary commitment to ensuring customer excellence, the company is now entering into several partnerships with some of Canada's top retailers in the gaming and technology space and is celebrating these new campaigns by attending the Canadian National Exhibition 2024, commonly known as CNE, which runs from Aug. 16 to Sept

Stockhouse
Aug 28th, 2023
Zedcor Inc. Announces Awarding of Ottawa O-Line Mobile Security Project

In addition to the Company's award of the O-Line LRT expansion, Zedcor is also pleased to announce that it has been awarded the mobile security contract for the Canadian National Exhibition ("CNE").

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