Work Here?
Overview
ShopCanal is an e-commerce platform that helps retailers, platforms, and creators sell products from multiple brands in one place. It enables co-selling, where businesses promote and sell items from brands they work with, driving more traffic to their stores. The platform likely earns money by taking a commission or fee on sales made through it, aligning its success with its users' sales growth. Unlike traditional affiliate programs, ShopCanal focuses on brand collaborations and shared product listings across partners. The goal is to help clients reach their sales targets faster and more efficiently by expanding reach and simplifying multi-brand selling.
About Canal
Industries
Consumer Software
Enterprise Software
Company Size
11-50
Company Stage
Series A
Total Funding
$27M
Headquarters
San Francisco, California
Founded
2021
Get referred to Canal
See people who can refer or advise you
Simplify's Take
What believers are saying
- Rokt reported the acquisition on July 16, 2025, and kept Canal’s team intact.
- Rokt Catalog broadens assortment without inventory risk, attracting merchants seeking higher AOV.
- Canal’s brand network and retailer integrations give Rokt immediate distribution across premium ecommerce partners.
What critics are saying
- Canal no longer exists independently, so employer upside now depends on Rokt’s priorities.
- Rokt can integrate Canal features into Aftersell and Ads, reducing Canal-specific headcount needs.
- Amazon, Shopify, and other checkout media platforms can replicate curated third-party offers fast.
What makes Canal unique
- Canal’s checkout-time catalog embeds third-party products during purchase intent, not after checkout.
- Rokt acquired Canal on July 16, 2025, folding it into Rokt Catalog.
- Canal built a 1,900-brand DTC network with retailer logos like Macy’s and SHEIN.
Help us improve and share your feedback! Did you find this helpful?
Funding
Total Funding
$27M
Above
Industry Average
Funded Over
2 Rounds
Andreessen HorowitzIndustry standards
Benefits
Competitive compensation packages
Unlimited PTO + 12 company holidays
Quality health, vision, & life insurance
401k plans with 3% employer contribution
Commuter benefits
Home office stipends
All-day snacks + dinner provided after 5:30pm
Growth & Insights and Company News
6 month growth
↓ -3%1 year growth
↓ -3%2 year growth
↑ 8%Rokt expands ecommerce offering with acquisition of Canal, unlocking new revenue stream.
Rokt, a NYC-based company which specializes in ecommerce, acquired Canal, a San Francisco, CA-based company providing AI and services to scale clients 3P product revenue.
Rokt, a leader in ecommerce, is expanding its product offering by acquiring Canal. This strategic move aims to enhance Rokt's network and enable retailers to transform their ecommerce checkouts into curated ecosystems of third-party inventory, unlocking new revenue streams for clients.
The invite-only, one-day event brought together SHEIN Marketplace sellers and partners for expert insights, hands-on learning, and a celebration of seller success.LOS ANGELES, May 1, 2025 /PRNewswire/ -- On April 30, the SHEIN U.S. Marketplace team hosted its inaugural seller community event at SHEIN's Los Angeles office. The event brought together members of the SHEIN seller community as well as key solution provider partner sponsors, creating an exciting environment for networking, learning, and collaboration
As of now, the Canal Company is working on updates and improvements to the canal system in hopes of preventing fewer breaches in the future.
There are no jobs for Canal right now.
Find jobs on Simplify and start your career today
About Canal
Industries
Consumer Software
Enterprise Software
Company Size
11-50
Company Stage
Series A
Total Funding
$27M
Headquarters
San Francisco, California
Founded
2021
There are no jobs for Canal right now.
Find jobs on Simplify and start your career today