Canal

Canal

E-commerce platform for multi-brand selling

About Canal

Simplify's Rating
Why Canal is rated
B-
Rated D+ on Competitive Edge
Rated A on Growth Potential
Rated B on Rating Differentiation

Industries

Consulting

Consumer Goods

Company Size

51-200

Company Stage

Series A

Total Funding

$26.3M

Headquarters

San Francisco, California

Founded

2021

Overview

ShopCanal.com is an e-commerce platform that enables retailers, platforms, and creators to sell products from multiple brands. It focuses on a co-selling model, which allows businesses to collaborate with brands they admire, driving more traffic to their stores. This approach differs from traditional affiliate marketing by fostering direct partnerships and expanding sales opportunities. ShopCanal likely operates on a commission-based revenue model, earning a percentage of sales made through its platform. Users appreciate its user-friendly interface and the growth potential it offers, positioning ShopCanal as a significant player in the e-commerce market with the goal of helping clients achieve their sales objectives more effectively.

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Simplify's Take

What believers are saying

  • Growing interest in co-selling models boosts Canal's potential for brand partnerships.
  • Shift towards online shopping increases Canal's market share opportunities.
  • Economic downturns may drive brands to Canal for cost-effective sales solutions.

What critics are saying

  • Emerging platforms could dilute Canal's market share in the DTC space.
  • Economic downturns may negatively impact Canal's revenue and growth potential.
  • Saturated market with 165 brands may challenge Canal's unique value proposition.

What makes Canal unique

  • Canal offers a unique co-selling model, enhancing brand collaboration and customer reach.
  • The platform integrates seamlessly with Shopify, simplifying multi-brand selling for retailers.
  • Canal's curated network of over 165 brands provides diverse virtual inventory options.

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Funding

Total Funding

$26.3M

Above

Industry Average

Funded Over

2 Rounds

Notable Investors:
Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
Discord
$15M
Canva
$22.5M
Canal
$100M
GitHub

Benefits

Competitive compensation packages

Unlimited PTO + 12 company holidays

Quality health, vision, & life insurance

401k plans with 3% employer contribution

Commuter benefits

Home office stipends

All-day snacks + dinner provided after 5:30pm

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

1%

2 year growth

3%
KMVT
Jan 15th, 2025
Twin Falls Canal Company is looking to make improvements to local waterways

As of now, the Canal Company is working on updates and improvements to the canal system in hopes of preventing fewer breaches in the future.

Greek City Times
Dec 23rd, 2023
New Landslide at Corinth Canal

The Canal, which was constructed in the late 19th century, has been vital to Greek and international shipping, as it connects the Gulf of Corinth in the Ionian Sea with the Saronic Gulf in the Aegean Sea.

Capitalism.com
Jun 19th, 2023
Canal: Brand Case Study for Entrepreneurs

Since its 2020 launch, Canal has released an all-in-one Shopify app and curated a network of over 165 brands retailers can partner with to build their virtual inventory and attract new customers.

TechCrunch
Jul 25th, 2022
How E-Commerce Brands Can Outlast This Market Downturn

The biggest startups in the world are laying employees off. The yield curve has become inverted, inflation is at 8.6%, and economic pessimism is the highest it’s been since 2009. For e-commerce brands, the wave of bad economic news is a shot across the bow heralding a major change in consumer spending. Bleak times are ahead. But, I think there’s room for optimism for the brands that make it

Retail Brew
Oct 4th, 2021
Find your match: A new platform links up DTC brands to sell more stuff

Canal, which emerged out of stealth today, empowers existing storefronts to sell products from suppliers with a similar ethos.

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