Canal

Canal

E-commerce platform for multi-brand selling

About Canal

Simplify's Rating
Why Canal is rated
B-
Rated D+ on Competitive Edge
Rated A on Growth Potential
Rated B on Differentiation

Industries

Consumer Software

Consumer Goods

Company Size

51-200

Company Stage

Series A

Total Funding

$27M

Headquarters

San Francisco, California

Founded

2021

Overview

ShopCanal.com is an e-commerce platform that enables retailers, platforms, and creators to sell products from multiple brands. It focuses on a co-selling model, allowing businesses to collaborate and sell products they admire, which helps drive more traffic to their stores. This approach differs from traditional affiliate marketing by fostering stronger brand partnerships and expanding customer reach across the internet. ShopCanal likely operates on a commission-based revenue model, earning a percentage of sales made through the platform. Users appreciate its user-friendly interface and the growth opportunities it provides through co-selling and brand collaborations. The goal of ShopCanal is to help its clients achieve their sales objectives more quickly and efficiently.

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Simplify's Take

What believers are saying

  • The rise of live shopping events can enhance Canal's consumer engagement and sales.
  • Social commerce platforms like Instagram offer Canal opportunities for social media-driven sales.
  • Sustainable e-commerce trends allow Canal to leverage eco-friendly brand curation.

What critics are saying

  • Increased competition from platforms like SHEIN Marketplace threatens Canal's market share.
  • Economic downturns and high inflation may reduce consumer spending and impact Canal's revenue.
  • New platforms adopting co-selling models could dilute Canal's unique value proposition.

What makes Canal unique

  • Canal offers a unique co-selling model, unlike traditional affiliate marketing.
  • The platform curates a network of over 165 brands for virtual inventory expansion.
  • Canal's all-in-one Shopify app simplifies multi-brand selling for retailers and creators.

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Funding

Total Funding

$27M

Above

Industry Average

Funded Over

2 Rounds

Notable Investors:
Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
Discord
$15M
Canva
$22.5M
Canal
$30M
Kalshi

Benefits

Competitive compensation packages

Unlimited PTO + 12 company holidays

Quality health, vision, & life insurance

401k plans with 3% employer contribution

Commuter benefits

Home office stipends

All-day snacks + dinner provided after 5:30pm

Growth & Insights and Company News

Headcount

6 month growth

↑ 0%

1 year growth

↑ 1%

2 year growth

↑ 3%
PR Newswire
May 1st, 2025
Shein Marketplace U.S. Hosts First-Ever Seller Community Event, 'Shein Elevate,' In Los Angeles

The invite-only, one-day event brought together SHEIN Marketplace sellers and partners for expert insights, hands-on learning, and a celebration of seller success.LOS ANGELES, May 1, 2025 /PRNewswire/ -- On April 30, the SHEIN U.S. Marketplace team hosted its inaugural seller community event at SHEIN's Los Angeles office. The event brought together members of the SHEIN seller community as well as key solution provider partner sponsors, creating an exciting environment for networking, learning, and collaboration

KMVT
Jan 15th, 2025
Twin Falls Canal Company is looking to make improvements to local waterways

As of now, the Canal Company is working on updates and improvements to the canal system in hopes of preventing fewer breaches in the future.

Greek City Times
Dec 23rd, 2023
New Landslide at Corinth Canal

The Canal, which was constructed in the late 19th century, has been vital to Greek and international shipping, as it connects the Gulf of Corinth in the Ionian Sea with the Saronic Gulf in the Aegean Sea.

Capitalism.com
Jun 19th, 2023
Canal: Brand Case Study for Entrepreneurs

Since its 2020 launch, Canal has released an all-in-one Shopify app and curated a network of over 165 brands retailers can partner with to build their virtual inventory and attract new customers.

TechCrunch
Jul 25th, 2022
How E-Commerce Brands Can Outlast This Market Downturn

The biggest startups in the world are laying employees off. The yield curve has become inverted, inflation is at 8.6%, and economic pessimism is the highest it’s been since 2009. For e-commerce brands, the wave of bad economic news is a shot across the bow heralding a major change in consumer spending. Bleak times are ahead. But, I think there’s room for optimism for the brands that make it

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