Work Here?
Overview
ShopCanal is an e-commerce platform that helps retailers, platforms, and creators sell products from multiple brands in one place. It enables co-selling, where businesses promote and sell items from brands they work with, driving more traffic to their stores. The platform likely earns money by taking a commission or fee on sales made through it, aligning its success with its users' sales growth. Unlike traditional affiliate programs, ShopCanal focuses on brand collaborations and shared product listings across partners. The goal is to help clients reach their sales targets faster and more efficiently by expanding reach and simplifying multi-brand selling.
About Canal
Industries
Consumer Software
Enterprise Software
Company Size
11-50
Company Stage
Series A
Total Funding
$27M
Headquarters
San Francisco, California
Founded
2021
Simplify's Take
What believers are saying
- Rokt acquisition expands distribution by integrating Canal into Rokt Catalog's checkout ecosystem.
- Curated network of 165+ brands reduces friction versus traditional affiliate marketing for retailers.
- $9.2M annual revenue with $139K per-employee efficiency demonstrates SaaS scalability in e-commerce.
What critics are saying
- Rokt integration cannibalizes Canal's Shopify app as clients migrate to Rokt's proprietary platform.
- Brand exodus from network as DTC suppliers prefer direct Rokt deals over Canal partnerships.
- Shopify deprioritization blocks Canal's primary distribution channel, eliminating 50%+ order volumes.
What makes Canal unique
- AI-powered matching connects 1,600+ suppliers with retailers for curated brand partnerships.
- Commission-based co-selling model aligns platform incentives with retailer and brand revenue growth.
- Platform-agnostic infrastructure with pre-built integrations enables quick onboarding across marketplaces.
Help us improve and share your feedback! Did you find this helpful?
Funding
Total Funding
$27M
Above
Industry Average
Funded Over
2 Rounds
Andreessen HorowitzIndustry standards
Benefits
Competitive compensation packages
Unlimited PTO + 12 company holidays
Quality health, vision, & life insurance
401k plans with 3% employer contribution
Commuter benefits
Home office stipends
All-day snacks + dinner provided after 5:30pm
Growth & Insights and Company News
6 month growth
↑ 9%1 year growth
↑ 13%2 year growth
↑ 13%Rokt expands ecommerce offering with acquisition of Canal, unlocking new revenue stream.
Rokt, a NYC-based company which specializes in ecommerce, acquired Canal, a San Francisco, CA-based company providing AI and services to scale clients 3P product revenue.
Rokt, a leader in ecommerce, is expanding its product offering by acquiring Canal. This strategic move aims to enhance Rokt's network and enable retailers to transform their ecommerce checkouts into curated ecosystems of third-party inventory, unlocking new revenue streams for clients.
The invite-only, one-day event brought together SHEIN Marketplace sellers and partners for expert insights, hands-on learning, and a celebration of seller success.LOS ANGELES, May 1, 2025 /PRNewswire/ -- On April 30, the SHEIN U.S. Marketplace team hosted its inaugural seller community event at SHEIN's Los Angeles office. The event brought together members of the SHEIN seller community as well as key solution provider partner sponsors, creating an exciting environment for networking, learning, and collaboration
As of now, the Canal Company is working on updates and improvements to the canal system in hopes of preventing fewer breaches in the future.
There are no jobs for Canal right now.
Find jobs on Simplify and start your career today
About Canal
Industries
Consumer Software
Enterprise Software
Company Size
11-50
Company Stage
Series A
Total Funding
$27M
Headquarters
San Francisco, California
Founded
2021
There are no jobs for Canal right now.
Find jobs on Simplify and start your career today