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Choom offers curated cannabis experiences with an emphasis on education, curated product selection, and welcoming environments. Customers access cannabis products and related education, guided by staff who enhance the experience through storytelling and community vibes. It differentiates itself through a focus on educating customers, a storytelling heritage linked to the Choom Gang, and purpose-built environments that elevate the purchasing and consumption experience. The goal is to provide high-quality cannabis experiences and elevated service that helps people learn, explore, and enjoy cannabis in a social, engaging way.
Industries
Consumer Goods
Company Size
11-50
Company Stage
IPO
Headquarters
Vancouver, Canada
Founded
2017
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Total Funding
$14.2M
Above
Industry Average
Funded Over
2 Rounds
Performance Bonus
High Tide has opened its 220th Canna Cabana retail cannabis store in Sarnia, Ontario, marking its first entry into the market. The location at 1355 London Road will begin selling recreational cannabis products on 9 March 2026, bringing the company's Ontario store count to 96. The store is strategically positioned in Sarnia's east end along London Road, offering high visibility near Lambton Mall and surrounded by national retailers and big-box stores. CEO Raj Grover said Sarnia presents a strong demographic profile for cannabis retail and noted that Canada still offers meaningful opportunities for continued expansion. High Tide also announced it will release its first quarter 2026 financial results on 17 March 2026, followed by a webcast with executives on 18 March.
High Tide has opened a new Canna Cabana recreational cannabis store at 3148 Kingston Road in Scarborough, Ontario, bringing its total to 219 locations across Canada and 95 in Ontario. The store began operations on 9 February 2026. The location sits along Kingston Road with strong visibility and limited nearby competition. It previously housed Rockwood Cannabis, which performed well in the market. Founder and CEO Raj Grover said the opening reflects the company's "continued focus on disciplined expansion" in dense, growing neighbourhoods. High Tide also granted stock options for 145,500 shares at $3.22 per share to employees and consultants, alongside 1,300,530 restricted stock units to directors, officers, employees and consultants, vesting over three years.
Cannabis retailer High Tide Inc. has agreed to acquire two stores in B.C., six stores in Alberta and one store in Ontario from Choom Holdings Inc.
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Industries
Consumer Goods
Company Size
11-50
Company Stage
IPO
Headquarters
Vancouver, Canada
Founded
2017
Find jobs on Simplify and start your career today