Overview
Cannonball Productions plans and executes end-to-end live events for guests, host cities, clients, and sponsors to create memorable experiences. Its approach combines concept design, logistics coordination, sponsorship development, and on-site management to deliver immersive events that engage attendees from start to finish. It stands apart by delivering bold, splashy experiences that blend tradition with exploration and by creating shareable adventures that connect people and places, not just manage logistics. The goal is to leave a lasting impression in each host city, delight attendees, and strengthen relationships among guests, sponsors, and communities.
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Simplify's take
What believers are saying
- Cannonball’s website still promoted Plantopia and Seltzerland as active in August 2026.
- Philly Fringe 2026 featured Cannonball Festival across five stages, showing live-event relevance.
- The company claims over 350,000 attendees, giving sponsors proof of recurring audience reach.
What critics are saying
- Seltzerland depends on hard seltzer demand; category fade would crush ticket and sponsor sales.
- Festival-heavy revenue faces weather, permitting, and venue-execution failures that can cancel whole tour dates.
- No funding or scale moat appears public, so larger experiential firms can outbid and clone formats.
What makes Cannonball Productions unique
- Kate Levenstien has operated Cannonball Productions since 2013 as CEO and founder.
- The company builds nationally touring food-and-drink festivals like Seltzerland, Taco Takeover, and Plantopia.
- Its events use iconic stadiums, unique venues, and sponsor-driven brand activations across cities.
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