Dstillery has partnered with Canvas Worldwide to deploy DS-1, an agentic AI platform, for real-time campaign optimisation on live programmatic advertising campaigns. This marks the first in-flight agentic optimisation in the industry. DS-1 continuously monitors campaign performance and recommends refinements, rather than relying on weekly or monthly manual reviews. Traders retain full control, able to accept, reject, or adjust each recommendation. Canvas Worldwide, the second-largest independent US media agency, collaborated with Dstillery to develop the optimisation capability. The workflow was designed alongside Canvas traders to fit real-world media processes whilst reducing repetitive tasks. Sally Lee, SVP of Programmatic and Activation Technologies at Canvas Worldwide, emphasised the focus on applying agentic AI to create measurable value whilst keeping human experts central to investment decisions.

Goldman Sachs provides $80M refi for Marina Del Rey office campus. Continental, Mar Ventures development houses World Surf League HQ, Electronic Arts offices A creative office campus in Marina Del Rey received $80 million in refinancing from Goldman Sachs. Continental Development and Mar Ventures, owners of the Del Rey Campus property, secured an $80 million first mortgage loan from Goldman Sachs, Commercial Observer reported. Goldman Sachs' five-year, fixed-rate, interest-only loan refinances the development's construction loan. The 162,031-square-foot complex spans three buildings and was completed roughly six years ago. The World Surf League has its headquarters at the Del Rey Campus, and video game giant Electronic Arts also has an outpost at the property at 4800 Alla Road. Centrl Office, a Portland, Oregon-based co-working operator, also has a location here. Del Rey Campus offers tenants both full-floor and multi-tenant buildouts across all three buildings. In addition to offices, the property also houses a cafe, a fitness center with men's and women's locker rooms as well as secured bicycle and surfboard storage areas. Sonnenblick-Eichner arranged the financing, which principal David Sonnenblick said is "indicative of the availability in today's market of fixed-rate capital for institutional-quality office buildings," according to Commercial Observer. In the fourth quarter, the Westside of Los Angeles led the region with the most office leasing activity in Greater L.A. The area accounted for more than 27 percent of total leases, according to CBRE's fourth-quarter report. The submarket notched a 22.6 percent vacancy rate, outdoing most other submarkets in the region, especially downtown Los Angeles. On the other side of Los Angeles International Airport from Marina Del Rey, El Segundo is emerging as a preferred destination for office tenants looking for space. Media marketing agency Canvas Worldwide, for example, is relocating its headquarters from Playa Vista to El Segundo, expanding the agency's office space by 48 percent, from 36,000 square feet to 68,300 square feet. Last summer, food robotics startup Shinkei Systems agreed to double its headquarters space in the Westside city with a 15,000-square-foot lease at the Standard Works industrial campus. KPMG leased 50,000 square feet at the Plaza at Continental Park office complex at 2101 Rosecrans Avenue as part of its office shakeup last month. - Chris Malone Méndez

What are data clean rooms and why do they matter? February 12, 2026 Kathryn Failon Introduction. A data clean room journey. My data clean room journey began at the 2024 RampUp conference in San Francisco, which is where I first started hearing chatter about the subject in earnest. This can be attributed in part to the event host, LiveRamp, a data collaboration platform, having acquired Habu, a cross-cloud clean room specialist, to the tune of $200M just a few weeks prior. For an industry that had been pretty quiet on the mergers and acquisitions front in recent years, that was certainly one way to get people talking. Kudos to their marketing and PR teams on that one. While the deal was not isolated insofar as companies advertising their investments in this fresh on the scene technology, it was one of the largest to date. Companies like AppsFlyer, a mobile marketing analytics platform, and Optable, an identity management platform, had announced data clean room capabilities in 2022, and Amazon's AWS Clean Rooms entered GA in March 2023. But the acronym DCR - and this is an industry that loves acronyms - didn't really enter the mainstream lexicon until 2024. That was the year when Netflix, Roku, Disney, and NBCUniversal began publicizing their partnerships with cloud-based data platform Snowflake. It was also when Google's clean room solution BigQuery entered Google Analytics. Data Intelligence platform Databricks also launched with Samsung Ads in Australia and announced an agency partnership with Canvas Worldwide. Fast forward to April 2025, and WPP purchased clean room start-up InfoSum for a whopping $150M. Investments like that made it clear that DCRs were here to stay. Although I have taken a personal interest in the subject over the past few years to help set up Cint's first DCR workflow with a client, they have yet to fully infiltrate the daily lives of my colleagues, team members, and clients. When asked to describe what a clean room actually is, I've been met with many puzzled looks and uncertain responses to the effect of "something to do with privacy and data," which is not that dissimilar from how my parents would describe my job to anyone who asks them what it is that I do for work. As Cint AB start 2026, and as more companies look to collaborate with disparate data sets in a manner that is privacy compliant, a refresh is beneficial: What is a data clean room, and why are they important? And then more specifically, how does Cint use data clean rooms now, and what is next for Cint on the clean room front? There's no doubt that the media measurement landscape will be impacted, and I look forward to navigating these changes with everyone in the months to come. Let's dive in. What is a data clean room? A phrase that I learned over the summer that resonated for me is that a data clean room is a "strategic collaboration platform." It offers a privacy-safe environment where user-level data is anonymized, which allows all parties to rest assured that they can combine datasets while remaining in compliance with various state and country laws. Why are data clean rooms important? As Cint AB has established, data clean rooms are essential tools for privacy-compliant collaboration between organizations looking to share insights, allowing customers to merge and analyze partner datasets for more detailed consumer insights. Data clean rooms are essential tools for privacy-compliant collaboration between organizations looking to share insights With securely combined data on their side, customers can accurately measure campaign return on investment (ROI), deepen and refine specific audience targeting, and ultimately uncover deeper customer attributes and behaviors without compromising user privacy. Not only do well-functioning data clean rooms offer organizations and their customers protection from falling foul of aforementioned privacy regulations, but they also provide the added benefit (to advertisers and marketers alike) of enriching data. This gives customers an even better chance to adapt their campaign strategies and ensure that optimization is both possible and seamless. How does Cint use data clean rooms? Cint currently supports clients who are interested in implementing data clean room workflows and collaborating within these environments. Through its integrations team, Cint AB work closely with partners to ensure data is accessed and analyzed in a way that aligns with both client objectives and privacy requirements. Cint is equipped to help clients navigate the technical and operational complexities of clean room adoption. As demand continues to grow, Cint AB remain focused on making these workflows scalable for its partners. Through its integrations team, Cint AB work closely with partners to ensure data is accessed and analyzed in a way that aligns with both client objectives and privacy requirements. What's next for Cint and clean rooms? Data clean rooms may have entered the industry conversation through splashy acquisitions and high-profile partnerships, but their staying power is rooted in something far more fundamental: the need to collaborate with data in a way that is scalable, privacy-first, and future-proof. As regulations tighten and third-party identifiers continue to erode, the ability to safely combine insights across organizations is no longer a nice-to-have, it's a requirement. While the technology itself can feel abstract or intimidating, clean rooms ultimately facilitate insights without compromising trust. As adoption continues to grow across the media landscape, understanding how and when to use clean rooms will become an increasingly critical skill set. Cint is well-positioned for this next phase. With experience supporting clean room workflows, Cint AB is committed to helping clients navigate this evolving landscape with confidence. The clean room conversation may only have gone mainstream in the last couple of years, but its impact on measurement is just getting started, and Cint AB is excited to be part of what comes next. "With experience supporting clean room workflows, we're committed to helping clients navigate this evolving landscape with confidence. The clean room conversation may only have gone mainstream in the last couple of years, but its impact on measurement is just getting started, and we're excited to be part of what comes next." Kathryn Failon VP, Data & Measurement, Cint