Overview

Captiv8 connects brands with digital influencers and creators to help them effectively reach Millennials, a group known for its significant spending power. The company uses a social listening platform called Insights, which supports its Marketplace and self-serve platform, to match brands with influencers who have the best fit for their campaigns. This ensures that marketing efforts are authentic and yield measurable results. Captiv8 also offers tools like the Verified Reporting tool to address challenges like fake followers and fraudulent engagement, providing brands with trustworthy data and analysis of campaign performance. The company primarily serves brands looking to improve their digital marketing strategies and engage younger audiences, generating revenue through subscription fees, campaign management services, and additional analytical tools.

Simplify's Take

What believers are saying

• Captiv8 is ranked #1 in enterprise influencer marketing by G2 for ten quarters.
• The partnership with Perplexity integrates advanced AI tools into Captiv8's platform.
• Publicis' acquisition enhances Captiv8's resources and market reach.

What critics are saying

• Publicis' acquisition may lead to internal restructuring and potential layoffs.
• AI integration with Perplexity may face challenges in seamless platform integration.
• Rapid network expansion may compromise quality control and influencer authenticity.

What makes Captiv8 unique

• Captiv8 leverages AI-powered insights for precise influencer-brand matching.
• The platform offers a Verified Reporting tool to combat fake followers and fraud.
• Captiv8's Brand & Media Safety Feature enhances brand protection at scale.

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Funding

Total Funding

$4M

Above

Industry Average

Funded Over

1 Rounds

$2,000,000

Seed

Apr 2016

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.

Seed Funding Comparison

Below Average

Industry standards

Ind Avg. $3.3M

$500k

$1.5M

$2M

$2M

$2.3M

$3M