Care

Care

Online marketplace linking families with caregivers

Overview

Care.com is an online marketplace that helps families find caregivers for children, seniors, and pets. Families subscribe to access caregiver profiles, background checks, and reviews, while caregivers can pay for premium listings to boost visibility. The platform also offers payroll management and insurance services as add-ons, generating revenue from subscriptions and ancillary services. The product works by letting families search and view caregiver profiles, verify credentials, and read reviews, with background checks and payroll/insurance options enhancing trust and administration. Care.com differentiates itself through its broad focus on multiple care types (childcare, elder care, pet care), its global reach, and a subscription-plus-services model that includes premium listings and admin support. The company's goal is to connect families with trusted caregivers efficiently at scale, providing verified information and easy-to-use tools to manage care arrangements.

Significant Headcount Growth

About Care

Simplify's Rating
Why Care is rated
C
Rated C on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Consumer Software

Social Impact

Healthcare

Company Size

10,001+

Company Stage

Acquired

Total Funding

$156.9M

Headquarters

Waltham, Massachusetts

Founded

2006

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Simplify's Take

What believers are saying

  • Pacific Avenue closed Care.com on March 16, 2026, enabling faster product decisions.
  • LegalShield partnership adds 2027 employer distribution for senior-care guidance.
  • Headspace launched February 2026, extending CareBenefits into caregiver mental-health retention packages.

What critics are saying

  • FTC refunds continue through 2026 after Care.com paid $8.5 million for deception.
  • Care.com still faces cancellation-trust damage from misleading earnings and job-availability claims.
  • Marketplace commoditization and 11.6% headcount decline threaten standalone growth under Pacific Avenue.

What makes Care unique

  • Care.com combines consumer marketplace, employer benefits, and household payroll under one brand.
  • Its Senior Care Advisor adds masters-level social workers, not just listings.
  • Over 45 million users and 700 employers create two-sided network effects.

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Funding

Total Funding

$156.9M

Below

Industry Average

Funded Over

9 Rounds

Buyout funding comparison data is currently unavailable. We're working to provide this information soon!
Buyout Funding Comparison
Coming Soon

Benefits

Health Insurance

Life Insurance

Disability Insurance

401(k) Company Match

401(k) Retirement Plan

Paid Vacation

Hybrid Work Options

Stock Price

Growth & Insights and Company News

Headcount

6 month growth

6%

1 year growth

6%

2 year growth

6%
TAG Education News
Aug 16th, 2026
University of Jordan secures EU funding for four Erasmus+ capacity-building projects.

University of Jordan secures EU funding for four Erasmus+ capacity-building projects. 20-Aug-2026 AMMAN - The University of Jordan (UJ) has secured European Union funding for four Erasmus+ projects covering responsible artificial intelligence, maritime cybersecurity, sustainable water management and caregiver training, according to the official website of the University. The projects bring together universities and institutions across Europe, the Middle East and North Africa to strengthen higher education and respond to emerging skills needs. ReAct will work with higher education institutions in Jordan, Egypt and Lebanon to incorporate responsible AI principles into informatics and computer science programs. Its work will focus on privacy, bias, accessibility, protection and documentation in the use of responsible AI for more inclusive digital governance in migration-related settings. Eleven partners from higher education, community organizations and the technology sector are involved. In maritime education, MARiTECH-SEC will modernize undergraduate programs in maritime transport technology and marine engineering across the South Mediterranean, bringing digital skills, secure data management and maritime cybersecurity into the curriculum as maritime operations become increasingly digital. Partners come from Croatia, Greece, Bulgaria, Egypt, Jordan and Morocco, including the University of Jordan and Al-Balqa Applied University. RESAQUIS focuses on sustainable water management in Jordan, addressing water scarcity and climate change while developing green skills. It will develop hybrid courses, establish a blended-learning laboratory and run train the trainer programs, while supporting the exchange of knowledge and expertise between Jordanian and European institutions. CARE will develop an interdisciplinary professional diploma for caregivers with a technical component, combining technology with the medical, psychological and social knowledge and skills needed to care for older adults and persons with disabilities. The project brings together partners from Jordan, Egypt, Tunisia, Greece and Portugal.

Associated Press
Jul 9th, 2026
Care.com names Chekesha Kidd as general manager of CareBenefits division

Care.com has appointed Chekesha Kidd as General Manager of CareBenefits by Care.com, its employer benefits division. Kidd brings over 20 years of senior leadership experience in employee benefits, including roles at Aetna, Delta Dental of Minnesota, and The Hartford. Most recently, she founded Kinumi, a health and lifestyle platform for older adults, where she will continue as Executive Chair. At Delta Dental of Minnesota, she served as SVP and Chief Commercial Officer, whilst at Aetna she led a turnaround delivering 77% earnings growth in under a year. CareBenefits supports more than 700 clients and 31 million working families, helping employees access care for children, aging parents, and household needs. Since Care.com's acquisition by Pacific Avenue Capital Partners, the company has prioritised CareBenefits as central to its growth strategy.

Business Wire
Jun 1st, 2026
LegalShield partners with Care.com to bring expert Senior Care advising to employer benefits.

LegalShield partners with Care.com to bring expert Senior Care advising to employer benefits. New benefit gives employees access to dedicated senior care guidance. Nearly three in four Sandwich Generation workers say this type of support would influence their decision to stay with their employer. ADA, Okla.-(BUSINESS WIRE)-LegalShield today announced a partnership with Care.com's employer offering CareBenefits to bring their Senior Care Advisor program to LegalShield members as part of the 2027 National Enhanced Plan. The addition extends LegalShield beyond legal protection to offer whole-family support at one of the most demanding moments employees face: caring for an aging parent. The partnership is rooted in what LegalShield was already hearing from its own members. Since 2022, elder care-related requests for legal assistance to LegalShield provider firms have more than doubled, making it the number one area of law LegalShield provider attorneys are now addressing. Nearly half of those reaching out are Gen X and Millennial members caring for their Baby Boomer parents, asking about Powers of Attorney, healthcare directives, conservatorships, Wills, and estate planning. To better understand what was driving the increase, LegalShield commissioned two surveys. A survey of more than 1,100 working adults between the ages of 40 and 60 found that more than half are actively coordinating a parent's care right now, with nearly two-thirds spending six or more work hours a month on caregiving tasks during the workday. When asked whether access to a dedicated senior care advisor would affect their decision to stay with their employer, nearly three in four said yes. A separate survey of more than 1,000 HR executives found that nearly nine in ten say employee caregiving has a major impact on absenteeism and productivity, yet only 37% feel confident their current benefits actually meet eldercare needs. The data pointed to a clear need. In response, LegalShield partnered with CareBenefits by Care.com to provide integrated care and legal benefits in one place and is developing a series of free resources to help both employers and Sandwich Generation employees navigate what is becoming a crisis. Through the partnership, LegalShield members enrolled in the National Enhanced Plan will have access to Care.com's Senior Care Advisor program that connects families directly with masters-level social workers who specialize in senior care. Members receive 1:1, personalized consultation summaries, prescreened provider referrals and ongoing guidance for navigating elder care decisions. When legal questions arise, a LegalShield attorney is already part of the plan. "Employers are increasingly aware that caregiving does not stop when employees walk through the door," said Emily Rose, President of Business Solutions at LegalShield. "This partnership gives employers a meaningful answer for workers navigating one of the most demanding seasons of their lives, and it strengthens the benefit package in a way that directly supports retention and productivity." "Caring for an aging parent is one of the most complex and emotional experiences a family can face, and too often people navigate it without real guidance," said Ajith Segaram, GM of Enterprise, Care.com. "This partnership brings our expertise directly to employees who need it most, giving them access to a dedicated advisor who can help make sense of one of the hardest seasons their family will face and build a plan to get through it." The Senior Care Advisor program powered by Care.com will be included in LegalShield's 2027 National Enhanced Plan. Coverage extends to the member, their spouse or partner, children, parents, in-laws, and grandparents. "Legal and life are not separate things," Rose said. "This partnership moves us closer to being the single resource employers and their people can turn to when life gets complicated." About LegalShield For more than 50 years, LegalShield has provided everyday Americans with easy and affordable access to legal advice, counsel, protection, and representation. Serving millions, LegalShield is one of the world's largest platforms for legal, identity, and reputation management services protecting individuals and businesses across North America. Founded in 1972, LegalShield and its privacy management product IDShield equip individuals, families, businesses, and employers with the tools they need to affordably live a just and secure life. Through technology and innovation, LegalShield is transforming how people access legal guidance, with hundreds of qualified attorneys and law firms across the country. To learn more, visit LegalShield.com and IDShield.com. About Care.com Care.com is where families go to find care and where caregivers go to find meaningful work. Since 2007, over 45 million people have turned to Care.com - across child care, senior care, adult care, pet care and housekeeping. Whether it's a nanny for your newborn, an assisted living community for your aging loved one, or an adventure buddy for your dog's daily strolls, we're here to make care simpler, smarter and more personal. CareBenefits by Care.com also empowers over 700 companies to provide family care benefits to their employees. With HomePay by Care.com makes it easier for families to manage household taxes and payroll. Contacts. Media Contacts: LegalShield Cameron Penn, Director of Communications [email protected] Care.com Natasha Fellion, Associate Director of Communications [email protected] More News From LegalShield and Care.com ADA, Okla.-( BUSINESS WIRE )-Most small business owners handle legal situations without professional help and many of them lose money when they do. Recent LegalShield data revealed that 52% of small business owners said they handled their most recent legal situation themselves. Of those, nearly three in four lost money. A quarter lost between $25,000 and $100,000. Nearly one in twelve lost more than $100,000. The pattern is clear: 65% say cost is the biggest barrier to legal help. So they go wi... ADA, Okla.-( BUSINESS WIRE )-American homeowners are moving from Google searches to legal calls as foreclosure inquiries surge 20% YoY, LegalShield's Q1 2026 data reveals... ADA, Okla.-( BUSINESS WIRE )-LegalShield has appointed Anthony Conte as chief financial officer, adding a seasoned finance and operations leader to its executive team... LegalShield and Care.com. Release Summary LegalShield partners with Care.com to bring expert senior care advising to employer benefits, responding to employee demand for elder care support. Release Versions Media Contacts: LegalShield Cameron Penn, Director of Communications [email protected] Care.com Natasha Fellion, Associate Director of Communications [email protected]

The Healthcare Technology Report
Mar 10th, 2026
Care.com and Headspace Partner to Support Caregivers' Mental Well-Being

Care.com and Headspace partner to support caregivers' mental well-being. Published. March 10, 2026 Care.com has partnered with Headspace to expand mental health support for family caregivers facing mounting stress. The collaboration follows findings from Care.com's 2026 Cost of Care Report, which revealed that 90% of parents have lost sleep and 89% report burnout due to caregiving responsibilities. To respond, the companies released 10 exclusive micro-mindfulness sessions, each under 3 minutes, tailored for brief caregiving breaks. Become a subscriber. Please purchase a subscription to continue reading this article. The report also found that 80% of parents spend nearly every waking hour focused on others, highlighting the limited time available for self-care. Two additional sessions have been made available for free on YouTube as part of a joint "You Deserve A Minute" awareness campaign. As part of the initiative, Care.com will fund complimentary Headspace subscriptions for the duration of new Care.com memberships, giving families access to tools that support stress management, sleep, and mental well-being. Care.com CEO Brad Wilson stated, "When we looked at this year's data, it was clear that caregiving challenges are as much emotional as they are financial." Headspace Medical Director Dr. Jon Kole said caregivers are often so focused on others that "their own mental health falls to the bottom of the list," emphasizing that chronic stress and sleep loss can affect both physical and emotional well-being, noting that "even a minute of intentional breathing or mindfulness can help" create a meaningful reset.

Citybiz
Mar 3rd, 2026
Pacific Avenue Capital Partners to Acquire IAC's Care.com

Today IAC (NASDAQ: IAC) announced it has entered into a definitive agreement with an affiliate of Pacific Avenue Capital Partners,... Read More

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