Care/of specializes in personalized vitamins and supplements aimed at improving health through tailored nutritional support. Customers start by taking an online quiz that evaluates their health goals, dietary preferences, and lifestyle. Based on the quiz results, Care/of provides customized recommendations for vitamins and supplements, which are then delivered monthly to the customer's home. This subscription model ensures convenience and consistency in health management. Care/of differentiates itself from competitors by emphasizing transparency and scientific backing for its products, providing customers with clear information about the research behind each supplement. The company's goal is to build trust and foster long-term relationships with customers by offering personalized health solutions.

Bullish

Tusk Ventures

RRE Ventures

Goodwater Capital

Juxtapose

Andy Dunn

Goldman Sachs

Bayer

Healthcare

Consumer Goods

Care/of

Editor’s Note: Eva Everloo is senior investment analyst, and Anina Troya is an investment analyst intern at agrifood tech investor PeakBridge.The views expressed in this guest commentary are the authors’ own and do not necessarily reflect those of AgFunderNews.From accelerated drug discovery and turbo-charged R&D to sparkling marketing copy and improved customer service, artificial intelligence (AI) and machine learning (ML) are being deployed in every field. But what do they bring to the food industry?In the third and final segment of a three-part deep dive into AI in food, Peakbridge explores the potential of AI to address the intersection of AI with nutrition and health.The rise of personalized nutritionChronic diseases such as cardiovascular diseases, cancer, diabetes, and respiratory conditions are the leading causes of illness, morbidity, and mortality in the United States and Europe, and constitute a significant portion of the global disease burden.In the US alone, they are responsible for 90% of the country’s $4.1 trillion annual healthcare, and they’re are on the rise, with 6 out of 10 US adults now having chronic diseases. Meanwhile, the Global Cancer Observatory (GLOBOCAN) forecasts that the global cancer burden is expected to increase to 28.4 million new cancer cases per year by 2040, with most cases occurring in low- and middle-income countries. Mental wellbeing should also be prioritized given the 13% rise in mental health conditions in the last decade.Factors exacerbating this situation include:Rise of unhealthy lifestyles: Diets low in fruits and vegetables and high in sodium and saturated fats are on the rise, alongside high rates of chronic stress, and sedentary lifestyles. Global dietary shifts: The globalization of food markets and the westernization of dietary habits have led to a surge in the availability and consumption of ultra-processed foods, pushing traditional diets to the sideline. This dietary shift has significant implications for healthcare as it affects overall well-being and health outcomes; this is exacerbated in regions where access to comprehensive healthcare and healthcare education is limited, and where there are stark economic disparities

Bytes To Bites Part Three – Wellness Wired: Leveraging Ai To Digitize Nutrition And Health

The owner of the Westfield malls group is reportedly rethinking its plan to exit the U.S.Instead, The Wall Street Journal reported Tuesday (Sept. 12), Paris-based Unibail-Rodamco-Westfield will hold onto some of its best-performing malls, while still getting rid of most of its properties in the U.S. by the year’s end.Chief Executive Jean-Marie Tritant told investors recently that “our strong operational performance gives us flexibility on when we’ll execute” additional sales, though the company still intends to undertake a “radical reduction” of its American portfolio.The company owns 16 malls, among them Westfield Century City in Los Angeles and Westfield Garden State Plaza in northern New Jersey and has invested substantially into some of the properties it was expected to have sold off, the WSJ said.The report notes that while older malls have seen their values plunge, many higher-end shopping centers continue to do well.Last month, Simon Property Group (SPG), the largest mall owner and developer in America, posted a strong second quarter despite headwinds from higher interest expenses.“Our business is performing well and is ahead of our internal plan. Tenant demand is excellent. Occupancy is increasing,” CEO and Chair David Simon said on an earnings call. “Property NOI [net operating income] is growing, beating internal expectations set at the beginning of the year.”As PYMNTS noted at the time, data from the U.S

Westfield Owner Rethinks Mall Plans As Brick-And-Mortar Persists

Care/of, a leader in personalized health and wellness products, introduces their new Maca supplement, aimed at supporting men's sexual health.

Maca-Infused Men's Sexual Health Supplements : Maca Supplement

Direct-to-consumer brands are increasingly using warehouse club stores to reach new, bargain-hungry consumers. As aÂ reportÂ Monday (April 17) by Modern Retail noted, this trend is well-established but has become a larger part of consumer packaged goods (CPG) companiesâ€™ strategy as they look to expand nationally. Among these companies is supplement brandÂ Care/of, which began selling its products atÂ Samâ€™s ClubÂ earlier this month.Â

D2C Brands Court Warehouse Stores As Shoppers Seek Value

In a bid to better align with Generation Z, Walmart has teamed up with Canadian direct-to-consumer (D2C) brand Inkbox temporary tattoos.The move marks the D2C brand’s first foray into physical stores, and the collection is expected to be exclusive to Walmart.The exclusive Inkbox designs were influenced by the tattoos that are already popular among consumers. Each package contains two semi-permanent designs, and there is a range of different designs available, such as butterflies, trees and waves.“Temporary tattoos give consumers the opportunity to express themselves and their creativity with the authenticity and quality of a permanent tattoo, but without the commitment,” Inkbox President and Co-founder Braden Handley said in a statement. “That has been our mission since Day One, and we’re excited to collaborate with Walmart on an exclusive collection for their customers. We hope this allows more individuals to celebrate their story and creativity in a new way.”Perfect for Gen ZAs the first digitally native generation, Gen Z places great emphasis on individuality and self-expression, particularly through social media. Members of this demographic value the ability to build their identities and stand out in a crowded digital landscape. Brands that prioritize individuality and self-expression, whether through customizable products or experiential marketing, resonate with Gen Z consumers as 95% have used some form of visual communication.Walmart’s collaboration with Inkbox is particularly noteworthy as it offers an avenue for Gen Z to express themselves authentically.And while Gen Z does not particularly have the largest spending power, in comparison to other cohorts like Generation X, which is a rather smaller group in size but holds the largest purchasing power at $15 trillion, Gen Z is seen as an investment for the long haul, as it’s an opportunity to build long-term relationships and loyalty.In addition, Inkbox’s collaboration with Walmart provides an opportunity to reach a larger audience, given Walmart’s extensive network of physical stores nationwide, including rural areas that may have limited access to alternative tattoo options.Inkbox’s Gen Z-Focused SolutionFounded in 2015 by brothers Tyler Handley and Braden Handley, Inkbox has expanded to become a global retailer of temporary tattoos and has teamed up with BTS, Post Malone, Keith Haring and Rupi Kaur, which helped the company generate approximately $30 million in sales in 2021, according to Foundr

Walmart Bets On Tattoos To Attract Gen Z With Inkbox Tie-Up

In an effort to best educate on and provide metabolic health, Care/of has launched the Chromium + Apple Extract supplement.

Care/of Releases Metabolism Survey Findings and Launches New Supplement

Bayer to Buy Vitamin Company Care/Of at $225 Million Valuation

Bayer to Buy Vitamin Company Care/Of for $225 Million

Personalized vitamins and supplements subscription service

Care/of

Personalized vitamins and supplements subscription service

Care/of

Personalized vitamins and supplements subscription service

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