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Carmichael Lynch

Brand-building agency aligning culture and business

Overview

What Carmichael Lynch does: It brings together the best people from many disciplines to create brand-building, culture-bending, and business-changing work for partners. How its product works: Teams from different specialties collaborate across all stages—from idea to execution—to develop integrated campaigns and branding that align with a partner’s goals, using a collaborative, multi-disciplinary process. How it differs from competitors: It emphasizes assembling diverse, cross-disciplinary teams to produce work that shifts culture and business results, focusing on close collaboration with partners and a holistic, brand-centered approach rather than siloed advertising services. What its goal is: To deliver standout branding and marketing work that strengthens partners’ brands, shapes culture, and drives measurable business impact.

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About Carmichael Lynch

Simplify's Rating
Why Carmichael Lynch is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsRobotics & AutomationConsultingIndustrial & ManufacturingEnterprise SoftwareCybersecurityDesignFinancial ServicesEducationHealthcare

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Minneapolis, MN

Founded

1962

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Simplify's take

What believers are saying

  • Butterball named Carmichael Lynch agency of record on February 20, 2026.
  • Xfinity launched 'Best in Class' on July 30, 2026, showing cross-channel execution.
  • ADC awarded Houston Texans identity silver and bronze cubes in 2025, validating craft.

What critics are saying

  • Subaru concentration remains dangerous if 2027 renewal shifts to another IPG shop.
  • IPG-owned agencies face talent poaching; losing Aylward would weaken 2026 creative momentum.
  • If Xfinity or Butterball rebid, Carmichael Lynch loses its clearest growth proof-points.

What makes Carmichael Lynch unique

  • Tierney merged in 2024, giving Carmichael Lynch Minneapolis, New York, and Philadelphia scale.
  • Brynna Aylward joined as CCO on March 13, 2026, blending brand and social.
  • Subaru, Xfinity, and Butterball anchor a rare integrated creative-media-pr efforts platform.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) Company Match
  • Unlimited Paid Time Off
  • Paid Vacation
  • Paid Sick Leave
  • Paid Holidays
  • Parental Leave
  • Family Planning Benefits
  • Fertility Treatment Support
  • Tuition Reimbursement

Company News

MediaPost
Mar 16th, 2026
Aylward joins Carmichael Lynch as Chief Creative Officer.

Aylward joins Carmichael Lynch as Chief Creative Officer. Brynna Aylward has been named Chief Creative Officer for Carmichael Lynch, based in Minneapolis. Her charge is to sustain its flagship client roster, which includes Subaru, Comcast's Xfinity and Butterball, while attracting top talent to the IPG-owned agency. Previously, she was the first CCO at adam&eveDDB in New York. There, she did brand work for Kroger, Nathan's Famous, JetBlue, Disney and Lipton. Before that, she was executive creative director at GUT Toronto, handling the Tim Hortons, GoodLife Fitness, Gund, Mitsubishi and Microsoft accounts. Earlier in her career, she was an associate creative director at EnergyBBDO. "At a time when many agencies specialize in either traditional brand storytelling or emerging channels, like social and experiential, Carmichael Lynch is uniquely positioned to deliver both - combining iconic brand-building with fully integrated capabilities," Aylward said. She reports to CEO Stacy Janicki. "Some hires fill a role. Others define what's next. Brynna's record of award-winning work, building standout teams and growing creative talent makes her the right leader for this moment in our agency's story," Janicki added. Aylward was ranked as No. 10 executive creative director in the U.S. by the One Show in 2022. Currently based in New York, she will relocate to Minneapolis this spring. Carmichael Lynch merged with Tierney in 2024 to expand its capabilities. Tierney rebranded as CL's Philadelphia office.

Little Black Book (LBB)
May 17th, 2024
Carmichael Lynch Promotes Stacy Janicki to Chief Operations Officer

Carmichael Lynch promotes Stacy Janicki to chief operations officer.

PR Newswire
Mar 13th, 2024
Carmichael Lynch Expands Full-Service Offering To Philadelphia

MINNEAPOLIS, March 13, 2024 /PRNewswire/ -- Today, Carmichael Lynch announced that Tierney, a leading marketing communications firm in the Mid-Atlantic, will become part of Carmichael Lynch effective May 1, 2024. With the addition of this office, the expanded full-service agency will maintain its headquarters in Minneapolis, along with offices in New York and now Philadelphia. Both agencies are owned by Interpublic Group (NYSE: IPG).In conjunction with this news, Mary Stengel Austen, co-founder and CEO of Tierney, announced that she is stepping down from her role leading Tierney on March 31st, and Tracey Santilli, who Austen appointed President of Tierney in 2022, will continue in that role, reporting to Carmichael Lynch CEO Marcus Fischer.Carmichael Lynch is an internationally recognized leader in creativity, executing stand apart ideas across all channels with award-winning creative and marketing services including Carmichael Lynch Media and Carmichael Lynch Relate public relations. The 62-year-old agency's client list includes top brands such as Subaru, Sherwin-Williams, Hostess Brands, Bush's Beans, Post Consumer Brands, and Saputo."We'd like to thank Mary for her 36 years of building Tierney to where it is today," said Fischer. "And, a big welcome to our new co-workers including Tracey Santilli and the rest of the team. We look forward to expanding our 'Come Together

The Business Journals
Mar 13th, 2024
One of Philadelphia's largest advertising agencies merging with out-of-state firm

Founded in 1989, the agency will undergo a rebrand as part of the merger.

What If Media Group
Feb 23rd, 2022
TurboTax launched You Do Your Thing on Jan 23rd 22'.

TurboTax recently launched a new campaign called “You Do Your Thing,” a fun and engaging message that addresses so many common pandemic scenarios, including many hilarious slices of life that many of What If Media Group will immediately identify with in one way or another.

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