Carsales

Carsales

Global digital vehicle marketplaces and ads

Overview

CAR Group operates digital marketplaces for vehicles with wholly owned platforms in Australia (carsales), South Korea (Encar), the United States (Trader Interactive) and Chile (chileautos), plus a majority stake in Webmotors in Brazil. It combines technology, data, and advertising solutions to connect buyers and sellers, making the car buying and selling process easier. The company also invests in expanding its global reach and product offerings, aiming to become the #1 digital marketplace for vehicles worldwide. Unlike single-market competitors, CAR Group uses a diversified portfolio of brands and owned marketplaces across multiple regions to provide integrated listings, ads, and data-driven insights.

About Carsales

Simplify's Rating
Why Carsales is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Automotive & Transportation

Consumer Software

Company Size

501-1,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Melbourne, Australia

Founded

1997

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Simplify's Take

What believers are saying

  • FY26 revenue rose 6% to A$1.253 billion, with profit up 14%.
  • Dealer revenue grew 8% in Australia, driven by lead volumes and depth products.
  • Westpac finance on private listings and C2C payments above A$440 million deepen monetization.

What critics are saying

  • Google Gemini, ChatGPT apps, and marketplace rivals commoditize discovery and squeeze pricing power.
  • Nexgate’s three-month full-access trial ends soon, risking weak dealer conversion and churn.
  • CEO William Elliott started August 15 2025; integration missteps at Trader Interactive or Machines4U hurt returns.

What makes Carsales unique

  • carsales controls Australia’s largest auto audience, powering high-intent marketplace traffic.
  • Nexgate, launched September 1 2026, embeds carsales data and AI into dealer workflows.
  • CAR Group spans Australia, North America, Latin America, and Asia, reducing single-market dependence.

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Benefits

Professional Development Budget

Growth & Insights and Company News

Headcount

6 month growth

-25%

1 year growth

-25%

2 year growth

-25%
Mumbrella
Aug 31st, 2026
Carsales launches Nexgate platform for dealers and OEMs.

Carsales launches Nexgate platform for dealers and OEMs. September 1, 2026 9:00 Australian automotive platform carsales has launched Nexgate, a new SaaS platform for dealers and OEM retail teams. The platform aims to streamline vehicle sourcing, inventory management, and customer engagement, integrating AI to enhance decision-making. The announcement: carsales today launched Nexgate, a new brand and next-generation SaaS platform for dealer and OEM retail teams and a clear signal that there's more to carsales than its marketplace. Enjoying Mumbrella? Sign up for our free daily newsletter. Built entirely in house, Nexgate arrives with a bold identity and modern platform experience, developed to signal a genuine step change in what carsales does for its customers: from a place to list vehicles, to the system dealerships and OEM retail teams run their businesses on. The brand was created around a simple idea: one connected platform. Nexgate brings vehicle sourcing, inventory management, pricing and customer engagement into a single view, with carsales' first-party market data and AI embedded across every layer, turning real buyer signals into recommended actions inside the workflow. carsales holds the largest audience in the auto category, every single month, grounding Nexgate in real-world signals vehicle retail businesses can't get anywhere else. "We wanted a name that was memorable and distinctly ours. One that matches the transformation we've undertaken, while still feeling like carsales," said Rafael Constantinou, EGM - Marketing, Content & Customer at carsales. "Nexgate is a reflection of how we want all of our customers - dealers, OEM partners and consumers - to experience carsales: simpler, more connected, and created around the way they actually work. Consumer expectations keep rising, and this gives our partners the technology to meet them." "For us, 'Next' is a commitment to keep moving, keep evolving and keep building beyond what was possible before. It's a proud moment and there's still a lot more to come." The platform is designed to work alongside the systems teams already use, replacing scattered information, reports and logins with one place to see what matters and act on it. "Time is one of the most valuable resources in any dealership," said Craig Fraser, Chief Executive Officer at carsales. "Teams have more information available to them than ever before, but turning that into confident decisions quickly isn't easy. Nexgate was built to help. It brings the insights and tools dealerships and OEMs rely on every day into one place, helping them see opportunities sooner and focus their time where it matters most. The goal isn't more information, it's knowing the next best move." Following a teaser campaign that began with the brand's reveal at the 2026 Australian Automotive Dealer Association (AADA) Convention and ran across out-of-home and dealer publications, Nexgate launches with digital and social activity, alongside direct-to-dealership activation landing in showrooms around the country. From launch, every dealer partner can explore the full Nexgate platform, with more capability set to roll out over the months ahead. Nexgate marks a significant investment in the technology that dealerships and OEMs rely on, as carsales continues to develop tools that help them operate more efficiently, respond faster to market conditions and be ready for the consumer of today and tomorrow. Have your say. Or comment anonymously Your comment will be marked as unverified

Auto Media Group
Aug 7th, 2026
carsales adds Westpac finance to private listings.

carsales adds Westpac finance to private listings. carsales has partnered with Westpac on a referral pathway that puts finance in front of private buyers, with indicative repayment figures now appearing on private listings across carsales.com.au and RedBook. Buyers will see finance provided by Westpac, including an indicative weekly repayment and comparison rate, and can click through to the bank to explore their options. The classifieds giant says the move builds on its payments solution, which has facilitated more than $420 million in secure transactions, and the finance options already offered across dealer listings. carsales managing director Craig Fraser says finance is a big part of the buying decision, and the new pathway brings it into the private buying journey "rather than leaving it as a separate step". "At carsales, everything we do comes back to helping buyers find the right car with more confidence," he says. "carsales and Westpac share a genuine ambition to make life easier for consumers. By combining our strengths, we can help take some of the stress out of one of life's bigger purchase decisions and create a more seamless experience for buyers." Westpac chief executive of consumer Carolyn McCann says buying a car is an important life moment, and people want the process to feel simple. "We're pleased to work with carsales to make it easier for people to access finance earlier in the journey, helping them feel more informed and confident as they take the next step," she says. Richard Edwards is one of the owners of Auto Media Group and leads its editorial efforts. Richard has been writing about New Zealand's automotive industry and dealer community for nearly two decades. The knowledge and contacts built up over that time gives its publications leads and insight others can't match. He is also the president of the New Zealand Motoring Writers' Guild.

IssueWire
Jul 17th, 2026
carsale24.com secures multi-million-euro investment from AutoFacets to build next-gen DACH marketplace

TGC Capital Partners, the investment arm of The Gateway Group, has led a multi-million-euro investment in German automotive marketplace carsale24.com. AutoFacets, a Gateway Group company with over 20 years of automotive technology experience, will lead the platform's next growth phase. The investment aims to build an integrated automotive ecosystem in the DACH region and beyond. carsale24.com connects private car sellers with verified professional dealers through a structured digital process. The platform addresses a key market gap by providing dealers access to verified, high-quality vehicle inventory from private sellers. It creates a digital supply funnel with pre-qualified listings and streamlined transactions. Beyond basic transactions, carsale24.com is integrating inspection providers, logistics operators, and service partners into a connected digital environment. With AutoFacets' digital capabilities, the platform plans to scale operations across Germany and expand into additional European markets.

AIM Group
Mar 18th, 2026
Carsales enters the chat with app for ChatGPT.

Carsales enters the chat with app for ChatGPT. Carsales, the Australia-based auto marketplace, has launched an app inside ChatGPT, joining a growing group of global classified sites that have moved to embed their listings directly into conversational AI tools, including auto site DoneDeal in Irel...

MarketScreener
Feb 9th, 2026
CAR Group Limited acquired 70.45% stake in Marchetti e Marchetti Tecnologia LTDA. for AUD 19.4 million.

CAR Group Limited acquired 70.45% stake in Marchetti e Marchetti Tecnologia LTDA. for AUD 19.4 million on July 1, 2025. A cash consideration of AUD 19.4 million will be paid by CAR Group Limited. As...

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