Carsales

Carsales

Global digital vehicle marketplaces and ads

Overview

CAR Group operates digital marketplaces for vehicles with wholly owned platforms in Australia (carsales), South Korea (Encar), the United States (Trader Interactive) and Chile (chileautos), plus a majority stake in Webmotors in Brazil. It combines technology, data, and advertising solutions to connect buyers and sellers, making the car buying and selling process easier. The company also invests in expanding its global reach and product offerings, aiming to become the #1 digital marketplace for vehicles worldwide. Unlike single-market competitors, CAR Group uses a diversified portfolio of brands and owned marketplaces across multiple regions to provide integrated listings, ads, and data-driven insights.

About Carsales

Simplify's Rating
Why Carsales is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Automotive & Transportation

Consumer Software

Company Size

501-1,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Melbourne, Australia

Founded

1997

Get referred to Carsales

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • August 2026 revenue reached A$1.253 billion, with EBITDA up 12% in constant currency.
  • Westpac partnership added repayment estimates on private listings, improving conversion in March 2026.
  • AutoGate AI tools and dealer workflows launched in 2026, strengthening recurring product revenue.

What critics are saying

  • AI features from competitors like CarGurus tighten dealer software switching costs in 2026.
  • Westpac finance and ChatGPT integrations deepen partner dependence while exposing carsales to platform policy shifts.
  • FY26 shares still trailed broader markets after a 36% decline, signaling execution skepticism.

What makes Carsales unique

  • CAR Group owns marketplaces across Australia, South Korea, the US, Chile, and Brazil.
  • August 2026 FY26 results showed 52 million monthly unique audience and 23 million leads.
  • March 2026 ChatGPT app integration gave carsales direct distribution inside conversational search.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Professional Development Budget

Growth & Insights and Company News

Headcount

6 month growth

-26%

1 year growth

-26%

2 year growth

-26%
Auto Media Group
Aug 7th, 2026
carsales adds Westpac finance to private listings.

carsales adds Westpac finance to private listings. carsales has partnered with Westpac on a referral pathway that puts finance in front of private buyers, with indicative repayment figures now appearing on private listings across carsales.com.au and RedBook. Buyers will see finance provided by Westpac, including an indicative weekly repayment and comparison rate, and can click through to the bank to explore their options. The classifieds giant says the move builds on its payments solution, which has facilitated more than $420 million in secure transactions, and the finance options already offered across dealer listings. carsales managing director Craig Fraser says finance is a big part of the buying decision, and the new pathway brings it into the private buying journey "rather than leaving it as a separate step". "At carsales, everything we do comes back to helping buyers find the right car with more confidence," he says. "carsales and Westpac share a genuine ambition to make life easier for consumers. By combining our strengths, we can help take some of the stress out of one of life's bigger purchase decisions and create a more seamless experience for buyers." Westpac chief executive of consumer Carolyn McCann says buying a car is an important life moment, and people want the process to feel simple. "We're pleased to work with carsales to make it easier for people to access finance earlier in the journey, helping them feel more informed and confident as they take the next step," she says. Richard Edwards is one of the owners of Auto Media Group and leads its editorial efforts. Richard has been writing about New Zealand's automotive industry and dealer community for nearly two decades. The knowledge and contacts built up over that time gives its publications leads and insight others can't match. He is also the president of the New Zealand Motoring Writers' Guild.

IssueWire
Jul 17th, 2026
carsale24.com secures multi-million-euro investment from AutoFacets to build next-gen DACH marketplace

TGC Capital Partners, the investment arm of The Gateway Group, has led a multi-million-euro investment in German automotive marketplace carsale24.com. AutoFacets, a Gateway Group company with over 20 years of automotive technology experience, will lead the platform's next growth phase. The investment aims to build an integrated automotive ecosystem in the DACH region and beyond. carsale24.com connects private car sellers with verified professional dealers through a structured digital process. The platform addresses a key market gap by providing dealers access to verified, high-quality vehicle inventory from private sellers. It creates a digital supply funnel with pre-qualified listings and streamlined transactions. Beyond basic transactions, carsale24.com is integrating inspection providers, logistics operators, and service partners into a connected digital environment. With AutoFacets' digital capabilities, the platform plans to scale operations across Germany and expand into additional European markets.

AIM Group
Mar 18th, 2026
Carsales enters the chat with app for ChatGPT.

Carsales enters the chat with app for ChatGPT. Carsales, the Australia-based auto marketplace, has launched an app inside ChatGPT, joining a growing group of global classified sites that have moved to embed their listings directly into conversational AI tools, including auto site DoneDeal in Irel...

MarketScreener
Feb 9th, 2026
CAR Group Limited acquired 70.45% stake in Marchetti e Marchetti Tecnologia LTDA. for AUD 19.4 million.

CAR Group Limited acquired 70.45% stake in Marchetti e Marchetti Tecnologia LTDA. for AUD 19.4 million on July 1, 2025. A cash consideration of AUD 19.4 million will be paid by CAR Group Limited. As...

Auto Media Group
Aug 5th, 2025
Carsales launches AI-powered tools to improve dealer workflows

Carsales has introduced a suite of new AI-driven features aimed at streamlining dealer operations and enhancing customer engagement through its AutoGate platform.

Recently Posted Jobs

Sign up to get curated job recommendations

Carsales is Hiring for 31 Jobs on Simplify!

Find jobs on Simplify and start your career today

Don't see your dream role? Check out thousands of other roles on Simplify. Browse all jobs →