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Overview
Catalog converts retailer product catalogs into AI-ready structured data for shopping agents. It connects to retailers’ data stacks (such as Shopify, PIMs, ERPs) and enriches data by resolving variants, filling missing attributes, and pulling signals from images and reviews. The enriched data is exposed via a Live API for AI shopping agents, agentic commerce platforms, research labs, and retailers. The goal is to enable accurate product discovery, comparison, and checkout in conversational shopping while giving retailers control over where products appear and how performance is measured.
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Simplify's take
What believers are saying
- November 2026 content shows active product updates, signaling rapid product iteration.
- Catalog raised $3M on March 23, 2026 from Acrew, WndrCo, and Hustle Fund.
- Its AI data collection workflow targets fresh, source-grounded commerce data for agents.
What critics are saying
- OpenAI, Google, and Shopify can bundle native product feeds, crushing Catalog's wedge.
- Retailers can build in-house pipelines from the same sources, bypassing Catalog.
- AI shopping platforms own discovery and data layers, leaving Catalog as a feature.
What makes Catalog unique
- March 23, 2026: Catalog turns merchant catalogs into AI-readable product objects.
- It preserves source ownership across Shopify, PIM, ERP, and AI shopping surfaces.
- Live API plus continuous synchronization keep price, availability, and variants current.
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