C

Catalog

Enriches retailer catalogs for AI shopping

Overview

Catalog provides infrastructure to turn retailer catalogs into AI-ready product intelligence for AI shopping agents and conversational commerce. It connects to retailer data stacks (Shopify, PIMs, ERPs) to ingest, normalize, and enrich product data, including resolving variants, filling missing attributes, and adding signals from images and reviews. Data is exposed via a Live API and retailers control where products appear while measuring performance by channel for various partners. Goal: enable accurate product retrieval, comparison, and checkout within next-generation conversational shopping experiences.

Launched RecentlySignificant Headcount Growth

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About Catalog

Simplify's Rating
Why Catalog is rated
C
Rated C on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Data & AnalyticsConsumer SoftwareEnterprise SoftwareAI & Machine Learning

Company Size

1-10

Company Stage

Seed

Total Funding

$3M

Headquarters

San Francisco, California

Founded

2025

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Simplify's Take

What believers are saying

  • Catalog raised $3 million in March 2026, led by Acrew Capital.
  • Retail Brew said half a dozen brands already use Catalog, including Hobbiesville and Kidsy.
  • Kidsy generated 2,100 shoppers directly from AI assistants after Catalog cleanup.

What critics are saying

  • Salesforce Agentforce Commerce shipped native ChatGPT catalog syncing in June 2026.
  • Shopify Catalog now auto-syndicates eligible products to ChatGPT, Copilot, and Gemini.
  • OpenAI, Shopify, and Salesforce can absorb Catalog's function, killing the startup.

What makes Catalog unique

  • Catalog normalizes merchant catalogs into AI-ready product objects for ChatGPT and Gemini.
  • Gunasekara and Farrell combine Square, Cash App, Harvard math, and recommendation-engine expertise.
  • Its Live API targets retailers, research labs, and agentic commerce platforms.

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Funding

Total Funding

$3M

Meets

Industry Average

Funded Over

1 Rounds

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Meet Average

Industry standards

$3.3M
$2M
$2.3M
$3M
$3M

Company News

VKT
Apr 3rd, 2026
Catalog Raises $3M for AI Commerce Data Platform

Catalog launches infrastructure to make merchant products visible to AI shopping agents.

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