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Overview
Catalog provides infrastructure to turn retailer catalogs into AI-ready product intelligence for AI shopping agents and conversational commerce. It connects to retailer data stacks (Shopify, PIMs, ERPs) to ingest, normalize, and enrich product data, including resolving variants, filling missing attributes, and adding signals from images and reviews. Data is exposed via a Live API and retailers control where products appear while measuring performance by channel for various partners. Goal: enable accurate product retrieval, comparison, and checkout within next-generation conversational shopping experiences.
About Catalog
Industries
Data & Analytics
Consumer Software
Enterprise Software
AI & Machine Learning
Company Size
1-10
Company Stage
Seed
Total Funding
$3M
Headquarters
San Francisco, California
Founded
2025
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Simplify's Take
What believers are saying
- Catalog raised $3 million pre-seed from Acrew Capital, WndrCo, and Hustle Fund.
- Retail Brew reported two enterprise deals nearing signature in July 2026.
- Catalog's launch includes live APIs and protocol support for ACP and UCP.
What critics are saying
- Salesforce Agentforce Commerce GA in June 2026 commoditizes catalog and merchant-agent workflows.
- Catalog serves only about six brands; enterprise traction remains thin before scale.
- If OpenAI, Shopify, or Google own agentic commerce standards, Catalog gets bypassed.
What makes Catalog unique
- Catalog normalizes merchant catalogs for AI agents, not human storefronts.
- Hamish Gunasekara and Dylan Farrell combine commerce integrations and recommendation-engine expertise.
- Their platform targets structured product intelligence across Shopify, PIMs, ERPs, and APIs.
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Funding
Total Funding
$3M
Meets
Industry Average
Funded Over
1 Rounds
Industry standards
Company News
Catalog launches infrastructure to make merchant products visible to AI shopping agents.
Catalog is Hiring for 2 Jobs on Simplify!
Find jobs on Simplify and start your career today
About Catalog
Industries
Data & Analytics
Consumer Software
Enterprise Software
AI & Machine Learning
Company Size
1-10
Company Stage
Seed
Total Funding
$3M
Headquarters
San Francisco, California
Founded
2025
Catalog is Hiring for 2 Jobs on Simplify!
Find jobs on Simplify and start your career today