Catapult Concepts

Catapult Concepts

Operates virtual kitchens to monetize space

Overview

Catapult Concepts partners with independent restaurants to turn their existing kitchens, equipment, and staff into virtual kitchen spaces that fulfill online delivery orders. It collaborates with local eateries to provide menu concepts, marketing, and operational support, enabling the restaurants to expand their menu and reach customers through platforms like DoorDash and UberEats. The service uses a revenue-sharing model from online orders fulfilled via the virtual kitchen, letting restaurants increase income without heavy upfront investments. Unlike competitors that may focus on standalone ghost kitchens or platforms alone, Catapult combines menu development, marketing, and hands-on operations support to help partners efficiently utilize resources and grow takeout and delivery revenue. The company’s goal is to help independent restaurants maximize revenue streams and profitability by leveraging their existing assets and the growing online food-delivery market.

About Catapult Concepts

Simplify's Rating
Why Catapult Concepts is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Food & Agriculture

Consulting

Enterprise Software

Company Size

11-50

Company Stage

N/A

Total Funding

N/A

Headquarters

Birmingham, Michigan

Founded

2021

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Simplify's Take

What believers are saying

  • Catapult won 2026 Inc. 5000, signaling strong revenue growth and market traction.
  • A 2025 Otter pilot cut order issues 59%, improving fulfillment economics.
  • August 2026 materials say Catapult generated millions in new sales for restaurants.

What critics are saying

  • DoorDash and Uber Eats control demand, fees, and rankings, crushing margins by 2025.
  • Catapult's 3,000-storefront network depends on operational tech partners like Otter, creating platform lock-in.
  • If consumer delivery growth slows in 2026, virtual brand economics collapse quickly.

What makes Catapult Concepts unique

  • Catapult claims 500-plus restaurant partners across the U.S. and Canada in August 2026.
  • Its Station Ready Kits bundle brands, menus, marketing, and ordering tech for kitchens.
  • Catapult runs delivery-only storefronts, reducing landlord risk and new-location capital needs.

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Growth & Insights and Company News

Headcount

6 month growth

↓ -8%

1 year growth

↓ -8%

2 year growth

↑ 0%
Alabama Cultural Times
Aug 25th, 2026
Catapult named to 2026 Inc 5000 list, ranking among America's fastest-growing private companies.

Catapult named to 2026 Inc 5000 list, ranking among America's fastest-growing private companies. Michigan-based Catapult, a leader in virtual kitchens, helps independent restaurants increase revenue. TROY, Mich., Aug. 25, 2026 (GLOBE NEWSWIRE) - Catapult, a restaurant growth company helping operators unlock profitable online sales, today announced it has been named to the 2026 Inc. 5000 list, ranking No. 125 among the fastest-growing private companies in America. Catapult earned the distinction after achieving significant revenue growth over the past three years. The recognition marks a significant milestone for Catapult, which was founded to help restaurants generate meaningful incremental revenue from the kitchens, teams and infrastructure they already have. Through its portfolio of delivery-only restaurant brands, proprietary technology and operational support, Catapult enables restaurant partners to reach new customers and build new digital revenue streams without the capital investment required to open another physical location. "Being named No. 125 on the Inc. 5000 is an incredible validation of what our team has built, but more importantly, of the value we're creating for restaurant operators," said Jake Schostak, founder and CEO of Catapult. "Restaurants are operating in one of the most challenging environments they've ever faced. Our mission from day one has been to give operators a practical way to grow sales and profitability using the assets they already have. The fact that Catapult has grown this quickly is a reflection of how strongly that mission resonates, and the table is set for continued growth in the future." Catapult was founded in 2021 amid a dramatic shift in how consumers discover, order and experience restaurant fare, with a notable increase in the use of food delivery services. Rather than asking restaurant operators to invest in additional real estate, labor-intensive concepts or costly customer acquisition, Catapult developed a model designed to turn existing kitchen capacity into a new source of profitable online sales. Today, the company works with more than 500 restaurant partners and has generated millions of dollars in new sales for restaurants across the United States and Canada. Catapult combines delivery-only brands with technology, marketing, menu development, training and ongoing operational support to make adding incremental digital revenue as seamless as possible for restaurant operators. "What I'm most proud of is that this growth has come from helping our restaurant partners grow," Schostak said. "We've stayed focused on building something that works operationally, drives meaningful value and makes life easier - not harder - for restaurant teams, with no upfront cost for them to engage in our platform. There is an enormous opportunity ahead of us as more operators look for smarter ways to expand beyond the four walls of their restaurants." The Inc. 5000 ranks privately held U.S. companies according to percentage revenue growth over a three-year period. The 2026 ranking evaluates company growth from 2022 through 2025. Catapult's 2,378% growth places it within the top three percent of companies on this year's list. The recognition comes as Catapult continues to invest in its technology, team and restaurant partner network while expanding the tools it provides operators to compete in an increasingly digital restaurant economy. ABOUT CATAPULT Catapult is a restaurant growth company that helps operators unlock profitable online sales through delivery-only brands, technology and operational support. Founded in Michigan in 2021 by restaurant industry veteran Jake Schostak, Catapult partners with restaurants across the United States and Canada to create incremental revenue using their existing kitchens, teams and infrastructure. By combining consumer-focused virtual restaurant concepts with technology, marketing, training and operational expertise, Catapult gives restaurant operators a scalable way to reach new customers and grow beyond their physical locations. CONTACT Kim Eberhardt 248.417.2460 [email protected] Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. Alabama Cultural Times do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.

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