C

Catapult Concepts

Operates virtual kitchens to monetize space

Overview

Catapult Concepts partners with independent restaurants to turn their existing kitchens, equipment, and staff into virtual kitchen spaces that fulfill online delivery orders. It collaborates with local eateries to provide menu concepts, marketing, and operational support, enabling the restaurants to expand their menu and reach customers through platforms like DoorDash and UberEats. The service uses a revenue-sharing model from online orders fulfilled via the virtual kitchen, letting restaurants increase income without heavy upfront investments. Unlike competitors that may focus on standalone ghost kitchens or platforms alone, Catapult combines menu development, marketing, and hands-on operations support to help partners efficiently utilize resources and grow takeout and delivery revenue. The company’s goal is to help independent restaurants maximize revenue streams and profitability by leveraging their existing assets and the growing online food-delivery market.

Significant Headcount Growth

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About Catapult Concepts

Simplify's Rating
Why Catapult Concepts is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Food & AgricultureConsultingEnterprise Software

Company Size

11-50

Company Stage

N/A

Total Funding

N/A

Headquarters

Birmingham, MI

Founded

2021

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Simplify's take

What believers are saying

  • The October 22, 2026 Sous Chef rollout targets more than 600 restaurants immediately.
  • Catapult says Sous Chef cut downtime 58% and cancellations 33% in 90 days.
  • Management says growth could reach thousands of restaurants, using existing kitchens without capital spending.

What critics are saying

  • DoorDash and Uber Eats control discovery, fees, and ranking, squeezing Catapult margins instantly.
  • If partner restaurants prioritize their own brands, Catapult's virtual menus lose kitchen capacity.
  • Autonomous delivery tooling is now crowded; Sous Chef can standardize Catapult's edge away by 2027.

What makes Catapult Concepts unique

  • Catapult runs virtual brands inside 600-plus partner kitchens across the US and Canada.
  • Jake Schostak built Catapult from Michigan in 2021, then reached Inc. 5000 No. 125.
  • The new Sous Chef integration gives Catapult one system for storefront monitoring and fixes.

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Growth & Insights and Company News

6 month growth

-7%

1 year growth

0%

2 year growth

9%
PR Newswire
Oct 22nd, 2026
Sous Chef announces strategic partnership with Catapult to power delivery operations across more than 600 restaurants.

Sous Chef announces strategic partnership with Catapult to power delivery operations across more than 600 restaurants. Oct 22, 2026, 08:05 ET Sous Chef gives Catapult one system to run every delivery order, with AI agents that monitor each storefront around the clock to cut cancellations and errors and lift performance across more than 600 kitchens. NEW YORK, Oct. 22, 2026 /PRNewswire/ - Catapult, a fast-growing leader in virtual restaurant brands, today announced it is deploying Sous Chef across its network of more than 600 restaurants in the US and Canada to power third-party delivery. Sous Chef connects every delivery app to Catapult's kitchens through a single Sous Chef tablet, and then manages every storefront 24/7. Its AI agents don't just send alerts. They act: they pause and reopen storefronts, catch order and menu issues, and keep every store online and ranking on every app. The partnership also gives Catapult direct access to the Sous Chef API, so its team can build its own tools and workflows on top of the platform. Across Sous Chef's network of thousands of storefronts, restaurants in their first 90 days on Sous Chef saw downtime fall 58% and cancellations fall 33%. "Partnering with Sous Chef gives us the infrastructure and software to keep scaling our platform," said Jake Schostak, Chief Executive Officer of Catapult. "Our aspiration is to grow to thousands of restaurants in the coming years, and Sous Chef is what lets us get there without adding complexity for our partners or our team." "Catapult is growing fast, and at that scale delivery has to run reliably across thousands of storefronts at once," said Marcel Grangien, Chief Executive Officer of Sous Chef. "That is exactly what Sous Chef was built for. It runs the entire operation from one place, with AI agents on every storefront that find and fix problems in real time, before they cost orders. This is what autonomous delivery operations look like, and it is what lets Catapult scale without limits." The partnership comes as more restaurant revenue shifts to delivery and operators look for ways to manage it at scale. Sous Chef is expanding rapidly across independent restaurants, multi-unit groups, and enterprise chains, with the Catapult rollout among its largest to date. About Catapult Catapult is a restaurant growth company that helps operators unlock profitable online sales through delivery-only brands, technology and operational support. Founded in Michigan in 2021 by restaurant industry veteran Jake Schostak, Catapult partners with restaurants across the United States and Canada to create incremental revenue using their existing kitchens, teams and infrastructure. By combining consumer-focused virtual restaurant concepts with technology, marketing, training and operational expertise, Catapult gives restaurant operators a scalable way to reach new customers and grow beyond their physical locations. Catapult was ranked among the 2026 Inc. 5000 fastest-growing private companies, placing number 1 in Michigan, number 125 nationally, and number 5 among food and beverage companies. About Sous Chef Sous Chef is the AI-native operating system for third-party delivery. It connects every delivery app to a restaurant's POS or the Sous Chef delivery tablet, then goes further: AI agents manage every storefront around the clock to cut downtime and cancellations, and help grow sales through smarter promotions, menu optimization and new storefronts. Sous Chef is a DoorDash Preferred Integration Partner serving everything from independent restaurants to enterprise chains. Learn more at yoursouschef.com. Sous Chef [email protected] Sous Chef | 555 Madison Avenue, 6th Floor, New York, NY 10022 SOURCE Sous Chef

FOX 5 San Diego
Oct 22nd, 2026
Sous Chef announces strategic partnership with Catapult to power delivery operations across more than 600 restaurants.

Sous Chef announces strategic partnership with Catapult to power delivery operations across more than 600 restaurants. Oct 22, 2026, 8:05 AM ET Sous Chef gives Catapult one system to run every delivery order, with AI agents that monitor each storefront around the clock to cut cancellations and errors and lift performance across more than 600 kitchens. NEW YORK, Oct. 22, 2026 /PRNewswire/ - Catapult, a fast-growing leader in virtual restaurant brands, today announced it is deploying Sous Chef across its network of more than 600 restaurants in the US and Canada to power third-party delivery. Catapult deploys Sous Chef's AI agents to run delivery across 600+ restaurants in the US and Canada Sous Chef connects every delivery app to Catapult's kitchens through a single Sous Chef tablet, and then manages every storefront 24/7. Its AI agents don't just send alerts. They act: they pause and reopen storefronts, catch order and menu issues, and keep every store online and ranking on every app. The partnership also gives Catapult direct access to the Sous Chef API, so its team can build its own tools and workflows on top of the platform. Across Sous Chef's network of thousands of storefronts, restaurants in their first 90 days on Sous Chef saw downtime fall 58% and cancellations fall 33%. "Partnering with Sous Chef gives us the infrastructure and software to keep scaling our platform," said Jake Schostak, Chief Executive Officer of Catapult. "Our aspiration is to grow to thousands of restaurants in the coming years, and Sous Chef is what lets us get there without adding complexity for our partners or our team." "Catapult is growing fast, and at that scale delivery has to run reliably across thousands of storefronts at once," said Marcel Grangien, Chief Executive Officer of Sous Chef. "That is exactly what Sous Chef was built for. It runs the entire operation from one place, with AI agents on every storefront that find and fix problems in real time, before they cost orders. This is what autonomous delivery operations look like, and it is what lets Catapult scale without limits." The partnership comes as more restaurant revenue shifts to delivery and operators look for ways to manage it at scale. Sous Chef is expanding rapidly across independent restaurants, multi-unit groups, and enterprise chains, with the Catapult rollout among its largest to date. About Catapult Catapult is a restaurant growth company that helps operators unlock profitable online sales through delivery-only brands, technology and operational support. Founded in Michigan in 2021 by restaurant industry veteran Jake Schostak, Catapult partners with restaurants across the United States and Canada to create incremental revenue using their existing kitchens, teams and infrastructure. By combining consumer-focused virtual restaurant concepts with technology, marketing, training and operational expertise, Catapult gives restaurant operators a scalable way to reach new customers and grow beyond their physical locations. Catapult was ranked among the 2026 Inc. 5000 fastest-growing private companies, placing number 1 in Michigan, number 125 nationally, and number 5 among food and beverage companies. About Sous Chef Sous Chef is the AI-native operating system for third-party delivery. It connects every delivery app to a restaurant's POS or the Sous Chef delivery tablet, then goes further: AI agents manage every storefront around the clock to cut downtime and cancellations, and help grow sales through smarter promotions, menu optimization and new storefronts. Sous Chef is a DoorDash Preferred Integration Partner serving everything from independent restaurants to enterprise chains. Learn more at yoursouschef.com. Sous Chef [email protected] Sous Chef | 555 Madison Avenue, 6th Floor, New York, NY 10022 SOURCE Sous Chef NOTE: This content is not written by or endorsed by "KSWB", its advertisers, or Nexstar Media Inc.

Alabama Cultural Times
Aug 25th, 2026
Catapult named to 2026 Inc 5000 list, ranking among America's fastest-growing private companies.

Catapult named to 2026 Inc 5000 list, ranking among America's fastest-growing private companies. Michigan-based Catapult, a leader in virtual kitchens, helps independent restaurants increase revenue. TROY, Mich., Aug. 25, 2026 (GLOBE NEWSWIRE) - Catapult, a restaurant growth company helping operators unlock profitable online sales, today announced it has been named to the 2026 Inc. 5000 list, ranking No. 125 among the fastest-growing private companies in America. Catapult earned the distinction after achieving significant revenue growth over the past three years. The recognition marks a significant milestone for Catapult, which was founded to help restaurants generate meaningful incremental revenue from the kitchens, teams and infrastructure they already have. Through its portfolio of delivery-only restaurant brands, proprietary technology and operational support, Catapult enables restaurant partners to reach new customers and build new digital revenue streams without the capital investment required to open another physical location. "Being named No. 125 on the Inc. 5000 is an incredible validation of what our team has built, but more importantly, of the value we're creating for restaurant operators," said Jake Schostak, founder and CEO of Catapult. "Restaurants are operating in one of the most challenging environments they've ever faced. Our mission from day one has been to give operators a practical way to grow sales and profitability using the assets they already have. The fact that Catapult has grown this quickly is a reflection of how strongly that mission resonates, and the table is set for continued growth in the future." Catapult was founded in 2021 amid a dramatic shift in how consumers discover, order and experience restaurant fare, with a notable increase in the use of food delivery services. Rather than asking restaurant operators to invest in additional real estate, labor-intensive concepts or costly customer acquisition, Catapult developed a model designed to turn existing kitchen capacity into a new source of profitable online sales. Today, the company works with more than 500 restaurant partners and has generated millions of dollars in new sales for restaurants across the United States and Canada. Catapult combines delivery-only brands with technology, marketing, menu development, training and ongoing operational support to make adding incremental digital revenue as seamless as possible for restaurant operators. "What I'm most proud of is that this growth has come from helping our restaurant partners grow," Schostak said. "We've stayed focused on building something that works operationally, drives meaningful value and makes life easier - not harder - for restaurant teams, with no upfront cost for them to engage in our platform. There is an enormous opportunity ahead of us as more operators look for smarter ways to expand beyond the four walls of their restaurants." The Inc. 5000 ranks privately held U.S. companies according to percentage revenue growth over a three-year period. The 2026 ranking evaluates company growth from 2022 through 2025. Catapult's 2,378% growth places it within the top three percent of companies on this year's list. The recognition comes as Catapult continues to invest in its technology, team and restaurant partner network while expanding the tools it provides operators to compete in an increasingly digital restaurant economy. ABOUT CATAPULT Catapult is a restaurant growth company that helps operators unlock profitable online sales through delivery-only brands, technology and operational support. Founded in Michigan in 2021 by restaurant industry veteran Jake Schostak, Catapult partners with restaurants across the United States and Canada to create incremental revenue using their existing kitchens, teams and infrastructure. By combining consumer-focused virtual restaurant concepts with technology, marketing, training and operational expertise, Catapult gives restaurant operators a scalable way to reach new customers and grow beyond their physical locations. CONTACT Kim Eberhardt 248.417.2460 [email protected] Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. Alabama Cultural Times do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.

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