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Overview
Census is a data activation platform that syncs first-party customer data from a data warehouse to more than 200 business tools using Reverse ETL. This lets marketing and data teams build and activate audiences without writing code, using a no-code segment builder to create 360° customer profiles and push data into marketing automation and advertising platforms. It also offers features like Lead and Account Scoring to help teams prioritize conversations, and it promises quick setup so pipelines run in about five minutes without custom scripts. Census differentiates itself by providing a no-code, fast-to-implement solution that unifies data across many tools into a single customer view, reducing the need to maintain multiple data pipelines. Its goal is to help teams rapidly activate their customer data across their existing tools, making personalized marketing and reporting easier and more efficient.
About Census
Industries
Data & Analytics
Enterprise Software
Company Size
51-200
Company Stage
Series B
Total Funding
$80.3M
Headquarters
San Francisco, California
Founded
2018
Simplify's Take
What believers are saying
- Fivetran acquisition in May 2025 creates end-to-end data platform for AI workflows.
- Canva personalizes campaigns for 170 million users using Census in Snowflake.
- Integrates S&P Global datasets via Snowflake for firmographic enrichment in CRMs.
What critics are saying
- Fivetran rebranding to Activations causes 70-90% customer churn in 0-6 months.
- Hightouch steals startups with free unlimited syncs in 6-12 months.
- Snowflake native activation bypasses Census, locking users in 12-18 months.
What makes Census unique
- Census specializes in Reverse ETL, syncing warehouse data to 200+ business tools without code.
- No-code Audience Hub enables marketing teams to build dynamic segments instantly.
- Census Embedded integrates Reverse ETL directly into developer platforms since November 2023.
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Funding
Total Funding
$80.3M
Above
Industry Average
Funded Over
3 Rounds
Tiger Global
Insight Partners
Andreessen Horowitz
SV AngelIndustry standards
Benefits
Competitive salary and meaningful equity
Support for personal and professional development outside of work
Opportunities to grow within the company across all departments
6 weeks of paid parental leave
Comprehensive health and dental benefits
Reimbursements for physical and mental wellness
Daily lunch
401K Matching - let us help fund your financial future
All the tools you need to do your best work, including laptop, monitor, desk, chair, and more
Flexible work schedule & unlimited PTO
Remote work options
Growth & Insights and Company News
6 month growth
↓ -3%1 year growth
↓ -7%2 year growth
↓ -2%Fivetran, the global leader in data movement, today announced that it has signed an agreement to acquire Census, the leader in Reverse ETL, data activation, ...
Census, founded in 2018 and valued at $630 million in 2022, raised over $80 million in venture funding from prominent firms including Sequoia and Andreessen Horowitz.
Fivetran has announced an agreement to acquire Census, a leader in Reverse ETL and data activation. This acquisition positions Fivetran as the only fully managed platform that allows enterprises to move governed, automated, and real-time data across their entire stack, from source systems to data platforms and back into business applications for decision-making.
Fivetran has acquired Census to enhance its capabilities as an end-to-end data movement platform.
Census was founded in 2018 and raised more than $80 million in venture funding from such firms as Sequoia, Andreessen Horowitz, and Tiger Global.
There are no jobs for Census right now.
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About Census
Industries
Data & Analytics
Enterprise Software
Company Size
51-200
Company Stage
Series B
Total Funding
$80.3M
Headquarters
San Francisco, California
Founded
2018
There are no jobs for Census right now.
Find jobs on Simplify and start your career today