SAN FRANCISCO--(BUSINESS WIRE)--Census, a leading data activation and reverse ETL platform, today announced that Canva delivers personalized campaigns at scale and operationalizes ML propensity models using their Composable Customer Data Platform (CDP) with Census in the Snowflake Marketing Data Cloud. Canva is the world’s most popular design and collaboration platform with over 170 million monthly active users across 200 countries. Canva’s marketing team wanted to increase personalization and experiment faster, but they were limited by long turnaround time on audience creation and manual CSV uploads. They needed a better way to harness their 200 terabytes of first-party customer data stored in Snowflake. The solution was a Composable CDP, leveraging Census and Snowflake. This approach helps Canva’s marketers unlock a unified Customer 360 in the Marketing Data Cloud, so they no longer need to go to 10 places to understand their users

LONDON--(BUSINESS WIRE)--Confluent, Inc. (NASDAQ: CFLT), the data streaming pioneer, announced exciting new Confluent Cloud capabilities making it easier for customers to stream, connect, govern, and process data for more seamless experiences and timely insights while keeping their data safe. Confluent Tableflow easily transforms Apache Kafka® topics and the associated schemas to Apache Iceberg® tables with a single click to better supply data lakes and data warehouses. Confluent’s fully managed connectors have been enhanced with new secure networking paths and up to 50 percent lower throughput costs to enable more complete, safe, and cost-effective integrations. Stream Governance is now enabled by default across all regions with an improved SLA available for Schema Registry, making it easier to safely adjust and share data streams wherever they’re being used.For companies to make decisions that optimize costs, boost revenue, and drive innovation, it requires connecting the operational and analytical estates of data, which are traditionally siloed in organizations. The operational estate includes the SaaS applications, custom apps, and databases that power businesses such as Oracle, Salesforce, and ServiceNow

SAN FRANCISCO, November 15, 2023 --( BUSINESS WIRE )-- Census, the leading data activation and reverse ETL platform, today unveiled Census Embedded, a breakthrough developer-first offering designed to simplify the seamless integration of Reverse ETL into products and platforms.