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Centerfield
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Performance-based customer acquisition via digital marketing
Centerfield
Work Here?
Performance-based customer acquisition via digital marketing
Overview
Centerfield specializes in driving customer acquisition for large brands through performance-based digital marketing. Its approach combines technology, expert sales agents, and personalized, channel-optimized engagement (including text and chat) to move shoppers across devices toward a purchase. The company works with brands in home services and telecommunications, generating thousands of sales annually (about 2,000,000) and notable client outcomes (e.g., $100 million in sales for a leading home services company). Unlike typical marketing firms, Centerfield blends automated, data-driven marketing with live sales agents to create seamless buying experiences and measure success by the sales and customer acquisitions it delivers for its clients. The goal is to help partners grow their customer base and revenue by delivering high-quality, measurable results through a scalable, technology-enabled sales and marketing platform.
About Centerfield
Industries
Data & Analytics
Consulting
Consumer Software
Enterprise Software
Company Size
1,001-5,000
Company Stage
Debt Financing
Total Funding
$831M
Headquarters
Los Angeles, California
Founded
2011
Simplify's Take
What believers are saying
- Agentic AI integration in CRM/ERP systems enhances Dugout platform automation capabilities significantly.
- Insurance industry consolidation around performance-based platforms expands Centerfield's addressable market across verticals.
- Social commerce integration via Brainjolt acquisition reaches 70 million consumers across 32 brands.
What critics are saying
- Google Ads 2026 conversion value bidding mandates render Dugout's keyword-based RTB obsolete immediately.
- OpenAI GPT-5 autonomous sales agents achieve 92% close rates, eliminating 1,500-person call center.
- $675 million debt load and integration failures from aggressive M&A dilute proprietary tech edges.
What makes Centerfield unique
- Proprietary Dugout platform automates end-to-end customer acquisition across search, display, social channels.
- 1,500-person sales and retention center closes approximately 2 million sales annually for clients.
- Omnichannel personalization through text, chat, and real-time bidding reaches 200 million in-market shoppers.
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Funding
Total Funding
$831M
Above
Industry Average
Funded Over
2 Rounds
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Unlimited Paid Time Off
401(k) Company Match
Paid Charity and Volunteer Days
Parental Leave
Performance Bonus
Growth & Insights and Company News
6 month growth
↑ 1%1 year growth
↑ 0%2 year growth
↑ 17%Centerfield has acquired Brainjolt, a social commerce platform, to enhance its digital customer acquisition capabilities. Brainjolt, founded in 2014, reaches over 70 million consumers and has driven $1 billion in sales through its 32 brands. This acquisition marks Centerfield's fifth add-on since being acquired by Platinum Equity in December 2019. Platinum Equity supports Centerfield's growth and plans to pursue further strategic M&A opportunities.
Centerfield was named a winner of the 2023 MarTech Breakthrough Awards in the Best Overall SEM Solution category.
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Centerfield was named as one of the “Best Places to Work in Los Angeles” by the Los Angeles Business Journal for the fourth time.
Centerfield is Hiring for 4 Jobs on Simplify!
Find jobs on Simplify and start your career today
About Centerfield
Industries
Data & Analytics
Consulting
Consumer Software
Enterprise Software
Company Size
1,001-5,000
Company Stage
Debt Financing
Total Funding
$831M
Headquarters
Los Angeles, California
Founded
2011
Centerfield is Hiring for 4 Jobs on Simplify!
Find jobs on Simplify and start your career today