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What Cerelia Bakery Canada LP does: It provides ready-to-use dough and batter products for retail consumers, foodservice providers, and industrial partners, enabling convenient baking at home or in professional kitchens. How it works: The company produces dough and batter made from high-quality ingredients and distributes them through supermarkets, specialty stores, and online, so customers can bake or cook items without starting from scratch. How it differs from competitors: It emphasizes high-quality ingredients, strict product quality control, and a commitment to sustainability and corporate social responsibility, along with collaborations with other food industry players. Its goal: To offer nutritious, delicious dough and batter options that simplify baking while addressing social and environmental challenges and growing via diverse distribution and partnerships.
Industries
Food & Agriculture
Industrial & Manufacturing
Consumer Goods
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Paris, France
Founded
1974
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Cérélia has sold the Jus-Rol dough business to an affiliate of UK-based private-equity firm Rinkelberg Capital, ending a long-running regulatory dispute.
According to an in-depth investigation from the Competition and Markets Authority (CMA), Cérélia’s purchase of Jus-Rol may leave UK retailers facing higher prices and lower quality products.
Photograph: Tom Viggars/Alamy Cérélia – the largest producer of bake-at-home products in the UK – agreed to buy the Jus-Rol brand from General Mills for an undisclosed sum in November.
US-listed General Mills (GIS) has agreed to sell its European dough businesses to Cérélia, a chilled ready-to-bake dough product specialist.
The Cerelia Group has agreed to acquire General Mills, Inc.’s European dough businesses.
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Industries
Food & Agriculture
Industrial & Manufacturing
Consumer Goods
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Paris, France
Founded
1974
Find jobs on Simplify and start your career today