Cermati.com

Cermati.com

Financial product marketplace and application service

Overview

Cermati is a Jakarta-based fintech platform that helps Indonesians research, compare, and apply for financial products like credit cards, loans, mortgages, auto loans, savings, insurance, and bill payments. It aggregates information from banks and financial institutions into a standardized format so users can understand options and make informed choices. The service often handles parts of the application process for partners, earning commissions from successful applications rather than charging users. Its goal is to expand financial inclusion in Indonesia by making financial products easier to find, compare, and access for a population that's increasingly online but underserved in formal finance.

About Cermati.com

Simplify's Rating
Why Cermati.com is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consumer Software

Fintech

Financial Services

Company Size

501-1,000

Company Stage

Series A

Total Funding

$1.9M

Headquarters

Jakarta, Indonesia

Founded

2015

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Simplify's Take

What believers are saying

  • Cermati Protect ranked fourth among 20 national insurance brokers in 2026.
  • Cermati has grown to 555 employees by March 2026, with active hiring.
  • New 2026 launches with tiket.com and Akulaku keep transaction volume and partner relevance rising.

What critics are saying

  • Series D funding remains unconfirmed since 2022, signaling weak disclosure and financing uncertainty.
  • Indonesia's aggregator and embedded-finance rivals can copy Cermati's comparison layer quickly.
  • If partner banks or insurers reprice commissions, Cermati's lead-generation economics collapse fast.

What makes Cermati.com unique

  • OJK registered PT Agregasi Cermat Indonesia as an ITSK aggregator in March 2025.
  • Cermati now spans banking, insurance, investing, and bill payments inside one ecosystem.
  • Cermati Protect converts distribution into embedded insurance through tiket.com and Akulaku partnerships.

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Funding

Total Funding

$1.9M

Below

Industry Average

Funded Over

1 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Below Average

Industry standards

$15M
$1.9M
Cermati.com
$5M
ByteDance
$8.2M
Discord
$15M
Canva
$30M
Kalshi

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

-1%
DailySocial
Aug 12th, 2022
Cermati Is Reportedly Securing 250 Billion Rupiah Series D Funding Led by MDI Ventures | DailySocial.id

Financial product aggregator startup Cermati reportedly secured Series D round funding of $17 million led by MDI Ventures

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