Cetera highlights growth resources, new Growth360 Dashboard at Connect2Peers 2026. Annual conference gathers nearly 2,000 advisors, strategic partners and Cetera staff in Salt Lake City SAN DIEGO - Sept. 9, 2026 - Cetera recently concluded its 2026 Connect2Peers conference at the Salt Palace Convention Center in Salt Lake City, bringing together nearly 2,000 Cetera-affiliated advisors, third-party strategic partners and Cetera home office colleagues for several days to focus on advisor growth, business development opportunities and innovation. Designed for growth-minded advisors across all Cetera communities, Connect2Peers provides opportunities for financial professionals to exchange ideas, engage directly with Cetera specialists, and explore growth resources designed to help advisors strengthen and scale their businesses. A highlight of this year's conference was the launch of the Growth360 Dashboard as a new capability within AdviceWorks(R) to further help advisors drive the growth of their practices through greater insights and recommendations. The dashboard is part of Cetera's Growth360 business-planning approach, which combines firm- and advisor-level diagnostics with resources designed to help advisors identify growth opportunities, benchmark performance and turn insights into action. "Connect2Peers demonstrates the power of the Cetera community," said Todd Mackay, Chief Wealth Management Officer at Cetera. "Bringing together advisors, strategic partners and home office teams creates a unique forum for collaboration, relationship-building and idea-sharing, all centered on helping advisors grow, serve clients more effectively and achieve greater success." Connect Central served as the event's hub for advisor engagement, featuring expert guidance, live presentations, networking opportunities and strategic partner solutions. Throughout the conference, advisors also participated in peer-to-peer discussions, educational sessions and hands-on experiences focused on growth strategies, technology solutions and business planning resources. "Connect2Peers showcased the very best of Cetera's growth-focused approach," said Cetera Chief Marketing and Communications Officer Michael Zuna. "From the launch of the Growth360 Dashboard to direct access to Cetera teams, resources and strategic partners, the conference reinforced our commitment to helping advisors identify opportunities to enhance their practices, accelerate growth and deliver greater value to their clients." The next Connect2Peers conference will be held in Nashville, Sept. 13-16, 2027. About Cetera Cetera is the premier financial advisor Wealth Hub, empowering independent advisors and institutions with personalized support, flexible affiliation models, and end-to-end growth solutions. Home to approximately 12,000 financial professionals and institutions, Cetera's multi-channel ecosystem enables financial professionals to grow, scale or transition their businesses on their own terms. Unlike traditional IBDs, Cetera offers true choice - blending modern technology, integrated wealth solutions, and a community-driven culture. Cetera's five-channel model and commitment to long-term advisor value provide a scalable blueprint for consistent, repeatable growth. As of June 30, 2026, Cetera firms manage approximately $688 billion in assets under administration and $330 billion in assets under management. Its Voice of the Customer program has captured more than 50,000 advisor reviews, and over 45,000 five-star ratings, giving Cetera a 4.7 out of 5 satisfaction score. Cetera is a network of independent retail firms, including those that are members of FINRA/SIPC: Cetera Advisors LLC; Cetera Wealth Services, LLC (formerly known as Cetera Advisor Networks); Cetera Investment Services LLC (marketed as Cetera Financial Institutions or Cetera Investors); and Cetera Financial Specialists LLC. Entities registered as investment advisers with the Securities and Exchange Commission include Cetera Investment Management LLC and Cetera Investment Advisers LLC. Cetera's principal office is located at 655 W. Broadway, 11th Floor, San Diego, CA 92101. Avantax Planning Partners, Inc. (APP) and The Retirement Planning Group, LLC (TRPG), doing business as Cetera Planning Partners (CPP), are SEC registered investment advisers within the Aretec Group, Inc. (dba Cetera Holdings, an affiliate of Cetera). All referenced entities are under common ownership. Cetera exclusively provides investment products and services through its representatives. Although Cetera does not provide tax or legal advice, or supervise tax, accounting or legal services, Cetera representatives may offer these services through their independent outside businesses. This information is not intended as tax or legal advice. Tony Katsulos Director, External Communications Cetera Financial Group [email protected]

Sierra Ridge Advisor Group, a California-based investment practice overseeing approximately $2.1 billion in assets under advisement, has selected Cetera to support its growth plans. The firm, led by co-founders James Slaughter and Giancarlo Foti, is moving from LPL after just 13 months, bringing approximately 40 affiliated advisors to Cetera's Large Enterprise channel. Sierra Ridge plans to expand nationally beyond its current six offices in California, Missouri, Oregon, and Wisconsin. The firm will launch its own registered investment adviser on Cetera's Blueprint platform, which provides multi-custodial flexibility and modular infrastructure for scaling advisory firms. The move reflects Sierra Ridge's need for a partner whose platform and resources could support its national expansion whilst providing advisors with operational support, including compliance, staffing, technology, and marketing services.

Sierra Ridge Advisor Group with approximately $2.1 billion in AUA selects Cetera to help fuel its national expansion. Press room Sierra Ridge Advisor Group with approximately $2.1 billion in AUA selects Cetera to help fuel its national expansion. After only 13 months with LPL, the OSJ's co-founders decided Cetera was best suited to help solidify their next phase of growth, including plans to launch their own RIA on Cetera's Blueprint platform SAN DIEGO - Aug. 31, 2026 - Sierra Ridge Advisor Group (Sierra Ridge), a California-based investment practice overseeing approximately $2.1 billion in AUA[1], has selected Cetera to support its next phase of growth. Led by co-founders James Slaughter and Giancarlo Foti, Sierra Ridge joins Cetera from LPL, bringing approximately 40 affiliated advisors to the Cetera Networks community within Cetera's Large Enterprise channel. Sierra Ridge plans to expand nationally, adding to the six offices it currently has in California, Missouri, Oregon, and Wisconsin. The firm was built to offer independent-minded advisors a partner that can absorb the operational weight of running a practice - including compliance, staffing, technology and marketing - so advisors can focus on clients and growth. The firm's support model includes a dedicated transition team, an in-house investment program built and run by its own investment committee, and a client-service staff that handles everything from account paperwork to personalized client gifting on an advisor's behalf. Slaughter said he's excited to work with Cetera to support independent advisors, especially those wanting to join a community with the responsive leadership, support, coaching and mentoring they need to grow their practice. As part of the new relationship, Sierra Ridge and its advisors can leverage Cetera's growth resources, including: * Growth360, Cetera's business-planning approach, with firm- and advisor-level diagnostics. * GrowthLine, Cetera's proprietary advisor growth engine. * Cetera's Regional Growth Team approach, which offers advisors one dedicated team that knows the advisor's practice intimately, while serving as their conduit into Cetera's full centralized resources. "I know there are so many outstanding advisors who want to grow their practices while being client-focused but they're not getting what they need from their broker-dealer or OSJ, and honestly, they feel abandoned on an island," Slaughter said. "There's so much to be excited about with Cetera, and at the top of that list is coupling Sierra Ridge's marketing capabilities with the amazing growth resources at Cetera. Together, Sierra Ridge and Cetera can be the perfect place for independent advisors who want to be part of a team that cares about their growth as much as they do." As co-founders, Slaughter and Foti decided to leave LPL after only 13 months because they realized they needed a partner whose platform, resources, and leadership alignment could support Sierra Ridge's next phase of national growth. "We made a change because we believe that Cetera is the partner that will help us to continue to grow and provide open architecture for our advisors without limiting us, while positioning us for continued success," Foti said. "As we searched for a new broker-dealer, GrowthLine really stood out to us because that overall growth platform complements marketing services we offer our advisors. What also struck us during due diligence was the involvement of Cetera's executive team - they made clear they intend to be a genuine partner to us as a large enterprise focused on building a national footprint. That kind of access and a platform that doesn't limit how we serve advisors is exactly what we were looking for." Sierra Ridge's growth plans include expanding with new offices in the Midwest and on the East Coast, onboarding additional advisor teams, and standing up an independent registered investment adviser (RIAs) on Cetera's Blueprint platform, Cetera's integrated technology and services platform, purpose-built for independent RIAs. Blueprint delivers RIA-level autonomy, multi-custodial flexibility, and modular middle-office infrastructure, enabling advisory firms to scale efficiently without having to build that infrastructure on their own. Blueprint is not a rigid, one-size-fits-all system - it's intentionally shaped around the firms operating on it, with access to multiple custody and clearing options. Slaughter said Sierra Ridge plans to maintain a hybrid model to ensure maximum flexibility in serving advisors in both brokerage and advisory. "We're excited to join Cetera because while other broker-dealers are leaning away from supporting OSJs, Cetera is clearly leaning in with more investments to support the OSJ business model, so we know we're important to Cetera and its executive team," Slaughter said. "Partnering with Cetera gives us the resources and the runway to bring the Sierra Ridge approach to advisors nationally, and we're just getting started." Welcoming the Sierra Ridge team, Tim Stinson, President and leader of Cetera's Large Enterprise channel, said, "James and Giancarlo have already accomplished remarkable things, not only in the size and scale of Sierra Ridge Advisor Group, but in the truly special services they provide advisors, including their hands-on transition team. They're a natural fit for Cetera's Large Enterprise channel - we're proud to welcome them and my team is eager to support Sierra Ridge's next chapter of growth." About Cetera Cetera is the premier financial advisor Wealth Hub, empowering independent advisors and institutions with personalized support, flexible affiliation models, and end-to-end growth solutions. Home to approximately 12,000 financial professionals and institutions, Cetera's multi-channel ecosystem enables financial professionals to grow, scale or transition their businesses on their own terms. Unlike traditional IBDs, Cetera offers true choice - blending modern technology, integrated wealth solutions, and a community-driven culture. Cetera's five-channel model and commitment to long-term advisor value provide a scalable blueprint for consistent, repeatable growth. As of June 30, 2026, Cetera firms manage approximately $688 billion in assets under administration and $330 billion in assets under management. Its Voice of the Customer program has captured more than 50,000 advisor reviews, and over 45,000 five-star ratings, giving Cetera a 4.7 out of 5 satisfaction score. Cetera is a network of independent retail firms, including those that are members of FINRA/SIPC: Cetera Advisors LLC; Cetera Wealth Services, LLC (formerly known as Cetera Advisor Networks); Cetera Investment Services LLC (marketed as Cetera Financial Institutions or Cetera Investors); and Cetera Financial Specialists LLC. Entities registered as investment advisers with the Securities and Exchange Commission include Cetera Investment Management LLC and Cetera Investment Advisers LLC. Cetera's principal office is located at 655 W. Broadway, 11th Floor, San Diego, CA 92101. Avantax Planning Partners, Inc. (APP) and The Retirement Planning Group, LLC (TRPG), doing business as Cetera Planning Partners (CPP), are SEC registered investment advisers within the Aretec Group, Inc. (dba Cetera Holdings, an affiliate of Cetera). All referenced entities are under common ownership. Cetera exclusively provides investment products and services through its representatives. Although Cetera does not provide tax or legal advice, or supervise tax, accounting or legal services, Cetera representatives may offer these services through their independent outside businesses. This information is not intended as tax or legal advice. [1] Value approximated based on information provided to Cetera for asset holdings as of June 30, 2026. Tony Katsulos Director, External Communications Cetera Financial Group [email protected]