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Overview
Chalice Custom Algorithms provides customizable AI for programmatic ad buying. It lets advertisers build their own transparent, controllable bidding models trained on their data and measurement preferences, rather than relying on generic black-box algorithms. The platform translates brand-specific insights into bid decisions to optimize ad spend and campaign performance. Chalice differentiates itself by offering transparency and control over the AI models, enabling marketers to understand and adjust how bidding works. Its goal is to reduce wasted ad spend and improve the effectiveness of digital advertising campaigns for brands and advertisers.
About Chalice Custom Algorithms
Industries
Data & Analytics
Enterprise Software
AI & Machine Learning
Company Size
11-50
Company Stage
N/A
Total Funding
N/A
Headquarters
New York City, New York
Founded
2020
Simplify's Take
What believers are saying
- Advertisers demand greater control over programmatic decisions as campaign data volumes increase.[3]
- Partnership with PubMatic demonstrates standards-based interoperability driving faster AI agent activation.
- Canvas Worldwide collaboration validates custom algorithms deliver superior programmatic performance outcomes.
What critics are saying
- Google and Meta launching proprietary custom algorithms within DSPs threatens core differentiation.
- IAB standardization enables competitors to replicate Chalice's capabilities at lower cost.
- DSP native algorithm builders eliminate need for third-party solutions like Chalice.
What makes Chalice Custom Algorithms unique
- Chalice enables advertisers to build custom AI bidding models trained on proprietary data.
- PubMatic integration via IAB's Agentic Real Time Framework standardizes custom algorithm execution.
- DSP-pluggable architecture allows brand-specific optimization without replacing entire ad tech stack.
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Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↑ 0%Chalice AI and PubMatic have partnered to advance interoperability across agentic AI frameworks in digital advertising. PubMatic has become the first independent ad tech company to connect Model Context Protocol infrastructure with a custom bidding agent developed within the IAB Tech Lab's Agentic Real Time Framework, demonstrating how AI-driven decisioning and programmatic execution can work together. The integration uses PubMatic's AgenticOS, an operating system for agentic execution embedded in programmatic infrastructure. It creates a standards-based bridge between agent-driven decision systems and transaction-level programmatic execution, enabling AI agents to operate directly within real-time media workflows. The partnership aims to provide advertisers with greater control over programmatic decisions whilst combining Chalice's AI decisioning with PubMatic's native agents for faster activation and more precise optimisation.
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About Chalice Custom Algorithms
Industries
Data & Analytics
Enterprise Software
AI & Machine Learning
Company Size
11-50
Company Stage
N/A
Total Funding
N/A
Headquarters
New York City, New York
Founded
2020
There are no jobs for Chalice Custom Algorithms right now.
Find jobs on Simplify and start your career today