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Overview
Chalice Custom Algorithms provides customizable AI for programmatic ad buying. It lets advertisers build their own transparent, controllable bidding models trained on their data and measurement preferences, rather than relying on generic black-box algorithms. The platform translates brand-specific insights into bid decisions to optimize ad spend and campaign performance. Chalice differentiates itself by offering transparency and control over the AI models, enabling marketers to understand and adjust how bidding works. Its goal is to reduce wasted ad spend and improve the effectiveness of digital advertising campaigns for brands and advertisers.
About Chalice Custom Algorithms
Industries
Data & Analytics
Enterprise Software
AI & Machine Learning
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
New York City, New York
Founded
2020
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Simplify's Take
What believers are saying
- Hyundai campaign results showed 20% lower high-value action costs and 67% lower CPMs.[1]
- EDO partnership expands Chalice Outcomes AI for CTV campaign optimization.[1]
- Agencies like Rain use Chalice for optimized audience targeting.[1]
What critics are saying
- Google and Meta keep tightening native AI bidding inside walled gardens.[2]
- Partner-dependent distribution leaves Chalice vulnerable to OpenX or PubMatic reprioritization.[1]
- Public performance wins remain limited, making repeatability hard to prove.[1]
What makes Chalice Custom Algorithms unique
- Platform-independent advertising AI with full transparency.[3][4]
- Advertisers build custom algorithms on their own data and preferences.[2][4]
- Recent integrations embed Chalice directly into OpenX and PubMatic workflows.[1]
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Growth & Insights and Company News
6 month growth
↓ -6%1 year growth
↓ -5%2 year growth
↓ -1%Chalice AI and PubMatic have partnered to advance interoperability across agentic AI frameworks in digital advertising. PubMatic has become the first independent ad tech company to connect Model Context Protocol infrastructure with a custom bidding agent developed within the IAB Tech Lab's Agentic Real Time Framework, demonstrating how AI-driven decisioning and programmatic execution can work together. The integration uses PubMatic's AgenticOS, an operating system for agentic execution embedded in programmatic infrastructure. It creates a standards-based bridge between agent-driven decision systems and transaction-level programmatic execution, enabling AI agents to operate directly within real-time media workflows. The partnership aims to provide advertisers with greater control over programmatic decisions whilst combining Chalice's AI decisioning with PubMatic's native agents for faster activation and more precise optimisation.
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About Chalice Custom Algorithms
Industries
Data & Analytics
Enterprise Software
AI & Machine Learning
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
New York City, New York
Founded
2020
There are no jobs for Chalice Custom Algorithms right now.
Find jobs on Simplify and start your career today