Channel Partners

Channel Partners

Outsourced, people-led sales and marketing solutions

Overview

Channel Partners Solutions, LLC coordinates outsourced, people-led sales and marketing services for large brands and retailers in the US and Canada. It provides a full suite of in-store and field services, including sales force training, brand advocacy, display maintenance, retail merchandising, new store setups, product assembly, and break-fix services, guiding the customer journey from awareness to purchase both in physical stores and online.

About Channel Partners

Simplify's Rating
Why Channel Partners is rated
C+
Rated B on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Consulting

Consumer Goods

Company Size

11-50

Company Stage

N/A

Total Funding

N/A

Headquarters

Irvine, California

Founded

2016

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Simplify's Take

What believers are saying

  • July 14, 2026 Eventex bronze signals rising credibility in experiential marketing.
  • April 29, 2026 Stevie award strengthens sales narratives with enterprise procurement teams.
  • LinkedIn listed 377 open jobs in April 2026, showing active scaling.

What critics are saying

  • OpenSky and merged operations centralize execution; a platform failure disrupts every client.
  • Union pressure already surfaced in Kansas City; future organizing targets field labor.
  • Brand dependence on Walmart, Canon, Dell, and FedEx Office concentrates renewal risk.

What makes Channel Partners unique

  • OpenSky powers real-time visit verification and AI photo validation across programs.
  • September 30, 2025 merger united Apollo, BDS, BT Retail, and White Hawk.
  • RMS acquisition on May 11, 2026 adds Target Preferred Partner merchandising depth.

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Benefits

Health Insurance

Wellness Program

Paid Vacation

Paid Holidays

401(k) Retirement Plan

401(k) Company Match

Training Programs

Employee Discounts

Employee Referral Bonus

Health Savings Account/Flexible Spending Account

Phone/Internet Stipend

Paid Sick Leave

Flexible Work Hours

Company News

Associated Press
May 11th, 2026
Channel Partners acquires Retail Merchandising Services, combining 40 years of in-store expertise with real-time retail intelligence platform

Channel Partners Solutions has acquired Retail Merchandising Services, a national merchandising company headquartered in Brooklyn Park, Minnesota. The deal combines RMS's 40 years of in-store execution experience with Channel Partners' OpenSy™ field intelligence platform, which provides real-time visit verification and AI-powered photo validation. Founded in 1985, RMS operates across all 50 US states and holds Target Preferred Partner designation, granting backroom certification and direct inventory access. The company will continue serving existing clients whilst integrating Channel Partners' technology stack throughout 2026 and 2027. The combined organisation will deliver retail execution services across merchandising, audits, experiential marketing and warehousing. RMS operates using a W-2 employee model and serves brands across consumer electronics, grocery, health and beauty categories.

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