Channel Partners

Channel Partners

Outsourced, people-led sales and marketing solutions

Overview

Channel Partners Solutions, LLC coordinates outsourced, people-led sales and marketing services for large brands and retailers in the US and Canada. It provides a full suite of in-store and field services, including sales force training, brand advocacy, display maintenance, retail merchandising, new store setups, product assembly, and break-fix services, guiding the customer journey from awareness to purchase both in physical stores and online.

About Channel Partners

Simplify's Rating
Why Channel Partners is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consulting

Consumer Goods

Company Size

11-50

Company Stage

N/A

Total Funding

N/A

Headquarters

Irvine, California

Founded

2016

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Simplify's Take

What believers are saying

  • January 2026 launch created one national partner for merchandising, experiential, logistics, and training.
  • RMS brings 40 years of in-store execution and W-2 staffing across all 50 states.
  • AI-enhanced workforce management and real-time dashboards improve visibility, speed, and quality control.

What critics are saying

  • OpenSky centralizes execution; a platform outage disrupts every client simultaneously.
  • Client concentration around Walmart, Canon, Dell, and FedEx Office concentrates renewal risk.
  • Integration through 2027 risks operational drift, brand confusion, and attrition across field teams.

What makes Channel Partners unique

  • January 2026 unified Apollo, BDS, BT Retail, White Hawk, and MAG under one brand.
  • OpenSky delivers real-time visit verification and AI photo validation across field programs.
  • May 2026 RMS acquisition adds Target Preferred Partner merchandising depth and nationwide execution.

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Benefits

Health Insurance

Wellness Program

Paid Vacation

Paid Holidays

401(k) Retirement Plan

401(k) Company Match

Training Programs

Employee Discounts

Employee Referral Bonus

Health Savings Account/Flexible Spending Account

Phone/Internet Stipend

Paid Sick Leave

Flexible Work Hours

Company News

Associated Press
May 11th, 2026
Channel Partners acquires Retail Merchandising Services, combining 40 years of in-store expertise with real-time retail intelligence platform

Channel Partners Solutions has acquired Retail Merchandising Services, a national merchandising company headquartered in Brooklyn Park, Minnesota. The deal combines RMS's 40 years of in-store execution experience with Channel Partners' OpenSy™ field intelligence platform, which provides real-time visit verification and AI-powered photo validation. Founded in 1985, RMS operates across all 50 US states and holds Target Preferred Partner designation, granting backroom certification and direct inventory access. The company will continue serving existing clients whilst integrating Channel Partners' technology stack throughout 2026 and 2027. The combined organisation will deliver retail execution services across merchandising, audits, experiential marketing and warehousing. RMS operates using a W-2 employee model and serves brands across consumer electronics, grocery, health and beauty categories.

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