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Charity Link

Recruits regular donors for charities

Overview

Charity Link runs face-to-face fundraising campaigns that recruit regular donors for charities across the United Kingdom. Its field teams explain a charity's work to members of the public and ask them to support it through recurring direct-debit donations. Campaigns take place at private venues, including shopping centres and transport hubs, as well as at people's doorsteps, with locations chosen for the audience each charity wants to reach. Charity partners use the agency's sales teams and campaign support to build a continuing source of donations rather than relying only on one-off gifts. Charity Link was founded in 1995 and has its head office in Ruscombe, Berkshire.

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About Charity Link

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Industries

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Ruscombe, United Kingdom

Founded

1995

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Simplify's take

What believers are saying

  • Doorstep fundraisers get permanent employment: Charity Link advertises permanent contracts with full-time or part-time options.
  • Office work includes home days: Charity Link says its head-office team works on a hybrid basis.
  • Beginners have an entry route: Charity Link says fundraising applicants need no previous experience.

What critics are saying

  • Doorstep work takes evenings: Charity Link lists 11am-7pm core hours and emphasizes availability from 5pm to 7pm.
  • Bonus earnings depend on results: Charity Link explicitly describes its bonus as results-based.
  • Venue performance needs constant attention: Charity Link continually evaluates site effectiveness and seeks new locations.

What makes Charity Link unique

  • Campaigns use immersive tools: Charity Link incorporates sensory activities and virtual reality into fundraising experiences.
  • Event access has dedicated staff: Charity Link's Shows Team books venues and coordinates fundraisers' attendance.
  • Field support has regional specialists: Charity Link assigns Regional Trainers and Team Managers to support fundraisers.

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