CChicory helps brands and retailers reach grocery shoppers online by turning recipes and other content into shoppable moments. Its platform embeds purchasable items in content so viewers can add groceries to their cart directly from what they’re viewing. It differentiates itself by targeting shoppers at the moment they decide what to cook, linking media to purchase rather than traditional ads. Its goal is to make online grocery shopping easy from everyday content and to grow sales for partners through measurable, monetizable shopping experiences.
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Industries
Company Size
51-200
Company Stage
Late Stage VC
Total Funding
$3.5M
Headquarters
New York City, United States
Founded
2014
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Total Funding
$3.5M
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Funded Over
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Rica cocina opens in downtown olympia. By Rolf Boone April 24, 2026 at 4:55 AM A new Mexican restaurant has filled a vacancy once occupied by Chicory on Columbia Street.
Midwest Dairy report shows demand growth. Midwest Dairy's newly released 2025 Annual Report gives farmers a detailed look at how their checkoff dollars were invested across the ten-state region, with a focus on growing dairy demand, strengthening consumer trust, and supporting future industry leadership. Built around the theme "Make Every Drop Count," the report outlines measurable results in consumer outreach, retail sales activations, research investments, and leadership development. Midwest Dairy Board Chair Charles Krause says the report is designed to show producers exactly where their dollars went and what those investments accomplished. Audio Player Krause says one of the clearest takeaways is the visibility farmers now have into both spending priorities and outcomes, from milk sales growth to consumer engagement and innovation support. A major emphasis in 2025 was building trust with consumers by sharing dairy's nutrition and sustainability story through strategic partnerships across the region. Audio Player Those efforts included programs like Adopt A Cow, which reached more than 162,000 students, as well as on-farm activations such as influencer tours and educational visits with registered dietitian students. Krause says those direct connections help consumers better understand how dairy farmers care for their cows, the land, and the communities they serve. The checkoff also focused heavily on converting that trust into stronger dairy purchases through retailer and food service partnerships. Using consumer insights and research, Midwest Dairy worked with partners including Jewel Osco, Schnucks, Fareway, Instacart, and Chicory on four key moment campaigns designed to connect dairy products to everyday meals and shopping decisions. Audio Player Those campaigns generated more than $3.1 million in incremental dairy product sales in 2025 across the Midwest region, according to the report. Beyond sales and promotion, the annual report also highlights continued investments in research, dairy innovation, and farmer leadership development. Audio Player In 2025, Midwest Dairy says it distributed $355,000 in Undeniably Dairy Grants supporting 136 dairy promotion projects. The organization also recently completed DEAL Class Three with 17 farmers and launched Class Four, continuing its young dairy leader development program focused on building future champions and advocates for the dairy industry. Farmers can read the full 2025 Midwest Dairy Annual Report at MidwestDairy.com.
AudiencePlus, a content marketing platform, raised early-stage venture funding from High Alpha.
With grocery brands looking for more personalized, targeted ways to reach shoppers, Instacart is enabling in-store digital marketing with smart cart advertising. The grocery aggregator announced Monday (Jan. 8) that it is pilot testing ads on the screens of its Caper Cart smart shopping carts, enabling real-time targeted messaging, at Bristol Farms stores in Southern California, with more grocers to come. The company said this unlocks advertising opportunities such as recommending Dreyer’s Grand Ice Cream (one of the initial advertisers involved in this pilot) to shoppers who put ice cream cones in their cart. “Our acquisition of Caper has been a core part of our strategic evolution to support retailers and brands not just online but also in-store,” Fidji Simo, CEO and chair of Instacart, said in a statement. “Today we’re excited to introduce the next phase of this work with a new advertising solution that will further enable thousands of CPG brands to connect with high-intent customers with measurable results — in all the ways people choose to shop.”
With consumers increasingly expecting connectivity in every part of their lives, Samsung is stepping up its smart kitchen devices, creating potential in-home contextual commerce opportunities down the line.The company announced a range of new products to be showcased at the upcoming CES 2024 event in Las Vegas, including refrigerators that can recognize foods using artificial intelligence vision. Additionally, these fridges can keep track of food expiration dates and monitor water filter status.This kind of technology opens the door to new forms of in-kitchen contextual commerce. In an interview with PYMNTS last year, Kevin Yu, CEO of connected recipes company SideChef, discussed the utility of image recognition capabilities in smart kitchen devices both in terms of removing friction for consumers and creating sales opportunities for grocers and brands.“Take image recognition,” he said. “Gosh, I don’t know what to do with these ingredients in my fridge. I just want to take a picture. Tell me what I can make
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Industries
Company Size
51-200
Company Stage
Late Stage VC
Total Funding
$3.5M
Headquarters
New York City, United States
Founded
2014
Find jobs on Simplify and start your career today
Don't see your dream role? Check out thousands of other roles on Simplify.Browse all jobs