CChip City Cookies is a gourmet cookie brand that sells large, gooey cookies made with high-quality ingredients through a direct-to-consumer model via its stores, online platform, and catering services. The core product is a rotating menu of about 40 cookie flavors each week, featuring both classic and seasonal options. Cookies are baked to order and showcased in a way that creates urgency through limited-time offerings, encouraging repeat visits as customers try new flavors or revisit favorites. The company differentiates itself with its frequent flavor rotations, a strong social media presence, and a scalable growth strategy supported by a significant investment, enabling national expansion beyond its initial New York City footprint. Its goal is to expand its physical and online presence across multiple states and grow its catering and corporate client base while continuing to attract individual cookie lovers.
Work here?Claim your company
Industries
Company Size
51-200
Company Stage
Series B
Total Funding
$17.5M
Headquarters
New York City, United States
Founded
2017
See people who can refer or advise you
Help us improve and share your feedback! Did you find this helpful?
Total Funding
$17.5M
Below
Industry Average
Funded Over
2 Rounds
Industry standards
Two major cookie chains are facing significant challenges as market saturation takes its toll. Chip City Cookies closed its final locations on Friday, whilst Crumbl saw its co-founders step down in May. The chain reported August sales 70% lower than previous years, with 57 closures and staff layoffs. Industry experts attribute the struggles to three factors: customer purchasing habits, market oversaturation, and rapid expansion. Unlike daily coffee purchases, £5 specialty biscuits remain occasional treats rather than habitual buys. "When a specific restaurant concept gets hot, a bunch of locations and brands start to flood the market," said Mike Kostyo of Menu Matters, comparing the situation to previous crazes for frozen yoghurt and cupcakes. Experts predict surviving chains will offer smaller portions, simplified menus, and more functional ingredients to attract customers.
Workers blindsided as Chip City suddenly implodes. The popular cookie chain ran into insurmountable funding problems, its president told employees on October 1, which would necessitate immediate closure. Workers said they were blindsided by the news. 08 Oct 2026 | 05:17 It's looking like an ooey gooey mess for employees of a popular local cookie chain. Chip City, which started as a small and many-flavored retail storefront sweet shop in the Astoria neighborhood of Queens, shuttered all operations in a sudden hurry after running into funding problems. A total of 22 stores scattered throughout the five boroughs - including four outlets in Manhattan-are now closed. Employees claimed they were tossed out of work with minimal severance. "We were completely blindsided and thrown out on the street with zero safety net after being repeatedly lied to," one person who identified himself as an employee posted on reddit. Danny Myers investment company, Enlightened Hospitality Investments, made a $10 million investment in 2022 which helped fuel its rapid expansion from a neighborhood sweet shop into a regional chain. At its peak, it had 45 stores across ten states, but had been shuttering some of the stores outside the city since June. Fans loved the cookies, but the end was a shocker. A past CEO and co-founder is also engaged in a bitter lawsuit with the investors who bought him out. "Despite extensive efforts to stabilize our business in the face of significant macro-economic headwinds, we have made the very difficult decision to close all of our Chip City locations," according to a statement on the company web site "We are grateful to our dedicated employees and loyal customers who have supported us for the past 10 years." Company president Nicholas Baizan broke the news to all employees late on Oct. 1. "I am sorry to share that today will be your last day as a Chip City employee," Baizan told staffers, according to his email posted on reddit and first reported by Gothamist. "Consumers are spending less and their preferences are evolving and that has negatively impacted our sales." Many expressed sadness at the chain's demise. "I'm not much of a foodie and Chip City was the one spot I'd go to though so it hurts to see it go," posted one fan. "Please tell me if y'all know any good cookie spots here in the city," the fan posted on reddit. Bazian in his note to employees noted: "We made extensive efforts to address these challenges over the course of this year in partnership with our Board and investors. Unfortunately, we no longer have the funding required to operate this business," Bazian said employees will reportedly be paid through October 18. Yet one employee posting on Reddit said, "We are definitely not being taken care of. We got an email sent to us [Oct. 1] at 6:30 PM telling us to lock up the stores and leave - effective immediately," user "ForwardEmploy4682" wrote. "No notice, no severance, no job placement assistance, NOTHING. Just 'do not pass go, do not collect $200.' We were completely blindsided and thrown out on the street with zero safety net after being repeatedly lied to." "They should have done the courtesy of providing advance notice to let you prepare. You definitely deserve a better boss and better employment," user "blostopher" replied. "Sincerely wishing you and your fellow colleagues a brighter future ahead. "Da*mit so I won't be able to use my free birthday coupon?! Never thought I'd see the day Chip City was going to go out of business," one commiserating fan said. All layoffs appeared to have taken effect immediately. The company did not have a WARN notice on file with the state Department of Labor, which requires any employer with 50 or more employees to give workers 90-days notice before beginning layoffs. It could not be determined how many workers were laid off. Danny Meyer, the high-flying restaurateur known for founding Shake Shack and Gramercy Tavern, invested $10 million into Chip City back in 2022-followed by $7.4 million in 2024. This allowed the business to open outposts everywhere from Texas to New Jersey. Meyer's investment company, Enlightened Hospitality Investments, is also being sued by its former CEO and co-founder Peter Phillips. Chip City's Manhattan locations were situated across local upscale neighborhoods, on the Upper East Side, the Upper West Side and Greenwich Village. The latter Bleecker Street location, which Straus News visited on October 7, could have been mistaken as only being closed for the day; it had all of its furniture intact, a UPS "we missed you" notice was affixed to the door, and a piece of mail was slid partially under the door. A Chip City store located on Columbus Avenue was also reportedly robbed for its cash at around 2:30 a.m. on Oct. 2, West Side Rag reported, essentially on the day that its closure went into effect. The outlet noted that an apparent witness had told cops about seeing two men entering the building, while being captured on security cameras, before leaving with a "unknown amount of U.S. currency." Nobody has been arrested in connection with the incident since. Philips, the former CEO filed his lawsuit on September 28, just days before the closure announcement. Bazian and the interim CEO of Chip City following Phillip's departure, Fred LeFranc, are also being sued. Philips co-founded the store with childhood friend Theodore "Teddy" Gailas in a 250 sq. ft. storefront in Astoria and its oversized "oooey gooey" cookies developed a huge following on social media. Its Instagram account boasted 300,000 followers. Phillips left the company in March, with court filings noting that he'd been questioned about $900,000 worth of expenses tied to his tenure there, much of it reportedly related to payments directed towards other food and construction businesses he oversaw. Philipps was not paid severance upon his exit, he claimed, which he is seeking to recover, in addition to the remainder of his salary and benefits, according to reports.
Chip City's last crumb: the viral cookie chain that closed its doors. Queens cookie chain shut all 22-plus locations on October 2, 2026, days after a co-founder sued over unpaid wages and $17.5 million in backing ran dry Christen da Costa Oct 5, 2026 Key Takeaways * Chip City closed all U.S. locations on October 2, 2026, with no public advance notice. * Danny Meyer's Enlightened Hospitality Investments reportedly invested $17.5 million across two funding rounds. * Co-founder Peter Phillips sued Chip City days before closure, alleging unpaid wages and retaliation. Chip City's Astoria location, where the chain launched in 2017, among the stores that shuttered without public advance notice. The weekly flavor drop appeared on Instagram right on schedule. An hour later, customers arrived at darkened storefronts and locked doors - a fate familiar to fans of treats that disappeared without warning. That's how Chip City ended. The Queens-born oversized-cookie chain announced on October 2, 2026, that it was closing every remaining U.S. location after employees were told stores would shut at the end of business. No public countdown. The company cited "significant macroeconomic headwinds" and insufficient funding. Customers in Astoria, the Upper West Side, Long Island City, and beyond found out the way you discover a restaurant is gone: by showing up. A Queens cookie empire - and a $17.5 million bet. How a single Astoria storefront became a multistate chain that a reported $17.5 million still couldn't sustain. Chip City launched in Astoria in 2017 on a straightforward premise: nearly six-ounce cookies, crisp edges, molten centers, and rotating weekly flavors built for social media - the same format that helped favorite chains like Crumbl generate lines around the block. Danny Meyer's Enlightened Hospitality Investments reportedly put in $10 million in 2022, then another $7.5 million in 2024. The chain expanded into multiple states, then contracted - Connecticut gone, Virginia gone - until late September showed roughly 22 to 24 locations across New York, New Jersey, and Texas, depending on the source. Then nothing. A few facts stand out: * Employees reportedly received same-day notice; final pay promised through October 18 under Fair Workweek policies * Chip City publicly blamed "significant macroeconomic headwinds" and a funding shortfall * Enlightened Hospitality Investments reportedly invested $17.5 million across two rounds * Co-founder Peter Phillips filed suit on September 28 - days before the closures - alleging breach of contract and unpaid wages * NYPD Evidence Collection Team officers were photographed at the Upper West Side location; the reason remains unconfirmed Workers reportedly received a message attributed to President Nicolas Baizan confirming stores would permanently close at end of day - and that it was their last day as Chip City employees. The total number of affected workers has not been confirmed in available reporting. Meanwhile, the brand's Instagram kept posting new flavors. "We have made the very difficult decision to close all of our Chip City locations." - Chip City A lawsuit, a founder's exit, and unanswered questions. Phillips' allegations are serious - but available reporting does not establish that they caused the shutdown. Days before the closures, co-founder and former CEO Peter Phillips filed suit in New York Supreme Court against Chip City, Enlightened Hospitality Investments, and executives Baizan and Fred LeFranc. Phillips alleges breach of contract, unlawful wage withholding, and retaliation. He claims he stepped down as CEO in March 2026 during a restructuring that handed Enlightened Hospitality a controlling stake. He alleges he was promised $157,500 in salary and family health coverage through December, then had his compensation frozen. He further alleges the company pressured him to transfer web domains and sought documents tied to more than $640,000 in SBA loans he says he personally guaranteed. The defendants had not publicly responded as of available reporting. The timing is striking. The causation is not established. Chip City's stated reason for closing after years of expansion centers on operating difficulty and a funding shortfall - the lawsuit is a parallel story, not a confirmed explanation. Viral food brands run on visibility, but visibility doesn't pay rent or cover labor across a multistate network. What happens to the Chip City name, its recipes, and its employees' final-pay arrangements remains unclear. OUR Editorial Process Every travel tip, dining recommendation, and review is powered by real human research. See its Code of Ethics here Christen da Costa I'm Christen, a food and travel enthusiast who values precision and purpose. My experience managing websites and working in restaurants has shaped how I approach insightful reviews and carefully crafted recipes. Here, I share content designed to inspire your next culinary or travel adventure. Why Trust The Call Of Its team of chefs and seasoned travelers delivers honest, expertly crafted insights to guide your dining and travel experiences. While its expertise drives the process, The Call Of use AI to ensure its content is succinct and engaging. Read its Code of Ethics to see how The Call Of maintain integrity in everything The Call Of do. Latest Recipes
Chip City closes all locations, including 4 in NJ. The gourmet cookie chain points to changing consumer tastes and economic headwinds The basics: * Chip City shut down all locations nationwide, including 4 in New Jersey * New York-based cookie chain had roughly two dozen locations * Company cited economic headwinds, weaker sales, changing consumer preferences * Chip City founder filed lawsuit against the company and its majority investor days before the shutdown After years of growth, New York City-based gourmet cookie concept Chip City shut down all locations nationwide late last week. The abrupt closure of the chain's roughly two dozen outposts includes local sites in Ridgewood, Montclair, Marlton and Hoboken. In an Oct. 2 social media post, Chip City wrote, "Despite extensive efforts to stabilize our business in the face of significant macro-economic headwinds, we have made the very difficult decision to close all of our Chip City locations. We are grateful to our dedicated employees and loyal customers who have supported us for the past 10 years." Citing a message sent to employees that was also published on Reddit, Nation's Restaurant News reported that Chip City President Nicolas Baizan blamed the tough consumer environment. "Consumers are spending less and their preferences are evolving and that has negatively impacted our sales," he reportedly wrote. It is unclear how many workers the Chip City closures will impact in New Jersey. All company staffers will be paid through Oct. 18, the Queens Eagle newspaper reported. Chip City did not immediately respond to a request for comment. Crumbling down. In light of the shutdown, local chains like New Jersey-born The Cookie Connect will honor leftover Chip City loyalty points at its shops in Ridgewood, Bloomfield, Hoboken and Morristown. "And to any Chip City team members looking for a new home, we want to hear from you too! Feel free to send your resume over to [email protected]. Sending you all tons and tons of love and cookie crumbs!" co-founders Ali Hajihaidari and Andrew Zerquera wrote in a social media post. Founded in Astoria, Queens, by childhood friends Peter Phillips and Teddy Galias, Chip City became known for oversized cookies and a rotating menu that featured 186 flavors. The concept attracted interest from Enlightened Hospitality Investments, a growth equity fund affiliated with restaurateur Danny Meyer's Union Square Hospitality Group. When Chip City announced Baizan's promotion to president in July, it said he would "help lead the company's next phase of growth" and "focus on strengthening revenue performance and profitability across its 39 locations." By the middle of last week, Chip City was down to 22 locations, Gothamist noted. Chipped off. The closures came just days after Phillips reportedly sued Chip City and EHI, Nation's Restaurant News reported. Per the article, the lawsuit claims that after he stepped down as CEO in March, Phillips was promised his base salary of $157,500 and continued health insurance coverage during a nine-month transition period. However, Phillips says his direct deposit payroll was cut off last month after he didn't transfer personal Chip City-related web domains and sign third-party borrower authorization forms for five store-level Small Business Administration loans worth over $640,000, according the report. The lawsuit cites a breach of contract, wage theft and unlawful retaliation, among other claims. Phillips seeks compensation and benefits he alleges remain unpaid, Nation's Restaurant News says. Other recent closures. One of Phillips' newest concepts made its New Jersey debut last year - and remains open. Located in Montclair, Somedays Bakery serves premium croissants, soft-serve ice cream and La Colombe coffee. After Phillips unveiled the concept two years ago in Astoria, Somedays Bakery quickly generated buzz for its focus on traditional French baking techniques and innovative twists on classic pastries, like a black sesame tahini croissant and a chocolate hazelnut & praline lattice. Montclair and Long Island City welcomed the first two franchised sites to open. The concept has since added three more spots across New York City. About the reporter A Bergen County native, Kimberly Redmond began her journalism career after graduating from Marymount Manhattan College in New York City, starting as a reporter for one of North Jersey Media Group's weekly newspapers. Over the past 15 years, she's worked at The Star Ledger, covering breaking news, courts, government and features in northwestern New Jersey, as well as at USA Today-owned The Journal News in New York's Hudson Valley region, where she had an education beat. Along the way, she's earned several awards from the New Jersey Press Association and New Jersey Society of Professional Journalists for deadline reporting, crime & police coverage and features. In October 2022, Kimberly joined the team at NJBIZ, taking on the always-interesting beats of New Jersey's retail, cannabis, hospitality, food and legal industries. Questions? Tips? Email Kimberly at [email protected].
Chip City makes "very difficult decision" to close all locations, including 6 on Long Island. A popular gourmet cookie brand made the sudden and unexpected announcement on social media on Friday, October 2 that they have made the "very difficult decision" to close all of their locations, including all six on Long Island. Chip City, originally founded in July 2017 in Astoria, Queens, New York by childhood friends Peter Phillips and Teddy Gailas, revealed the unfortunate news on their Instagram account, citing ongoing economic issues as the driving force behind the company's decision to close all of their locations. You can view a screenshot of the post in question below: Following the chain's opening in Queens, they expanded to multiple locations after acquiring a whopping $17.5 million in investments, eventually amassing over 50 stores across nine states; this included six on Long Island in North Babylon, Huntington, Woodbury, Garden City, Merrick, and East Northport.
Find jobs on Simplify and start your career today
Don't see your dream role? Check out thousands of other roles on Simplify.Browse all jobs
Industries
Company Size
51-200
Company Stage
Series B
Total Funding
$17.5M
Headquarters
New York City, United States
Founded
2017
Find jobs on Simplify and start your career today
Don't see your dream role? Check out thousands of other roles on Simplify.Browse all jobs