Andre Quadra named Head of Marketing USA and Americas at Chiquita ·. May 19, 2026 Chiquita has named Andre Quadra as Head of Marketing for the USA and Americas region. In this role, Quadra will oversee marketing strategy, brand development, and consumer engagement initiatives across the United States and key markets throughout the Americas. Prior to joining Chiquita, Quadra served as Head of Brand Marketing - Americas Region at Hisense USA, where he led regional brand positioning, integrated marketing campaigns, and market expansion efforts for the global consumer electronics company.

Chiquita energizes the 2026 Life Time Miami Marathon with nutrition, flavor and global reach. Feb 12, 2026, 08:47 ET Global fruit brand delivers flavor, fuel, and fun to one of the world's most diverse marathons, with a bold Miami twist MIAMI, Feb. 12, 2026 /PRNewswire/ - At the Life Time Miami Marathon & Half presented by FP Movement, which took place from January 23-25, Chiquita brought more than just bananas to the streets of South Florida. As a brand deeply connected to Miami's vibrant lifestyle, Chiquita delivered a high-impact presence that celebrated the city's diversity, athletic spirit, and shared love of health and sunshine. With over 17,000 runners flooding iconic Miami routes, from Ocean Drive and the Venetian Causeway to Brickell and Coconut Grove, Chiquita energized the event with locally activated, globally inspired experiences and product sampling designed to uplift, replenish, and connect. A Natural Fit for the 305 As one of the most internationally diverse races in the world, the Life Time Miami Marathon mirrors Chiquita's own global reach, but it's Miami's unique rhythm that made this activation truly click. Chiquita's high-visibility touchpoints across the race weekend leaned into the city's energetic vibe with: * Banana giveaways at the Finish Line and Expo (20,000+ distributed) * Banana Man appearance to hype runners and amplify joy * Interactive 360° video photo booths * Branded yellow merch giveaways tailored for runners and fans Chiquita bananas, a natural source of carbohydrates and a good source of potassium and vitamin B6, gave runners a smart, wholesome source of fuel before and after the race. In Miami's warm, humid climate, they were the ideal companion for every stride, sprint, and recovery moment. And in a first-of-its-kind local collaboration, Chiquita teamed up with Oakberry to offer a co-branded wellness experience. The partnership blended two tropical, fruit-forward powerhouses, celebrating health, flavor, and freshness with exclusive vouchers and product sampling that brought even more goodness to the Miami running community. A Community-Driven Mission Chiquita continues to create moments that connect people to its values of wellness, flavor, and positivity, on the streets of Miami and beyond. Find high-res event images here. For more information on Chiquita Brands, visit www.chiquita.com. About Chiquita Brands International Chiquita is a leading global produce company that is committed to providing both consumers and customers across nearly 70 countries with the highest quality of fruit and service, making Chiquita the banana of choice. For more than 150 years, Chiquita has been proudly producing great-tasting, superior-quality bananas. The brand creates a positive impact by implementing the principles of sustainability throughout all of its business practices under the "Behind the Blue Sticker" initiative. Recently named one of America's Most Loved Brands by Newsweek, and recognized as a 2025 Good Housekeeping Snack Award winner, these honors underscore Chiquita's strong emotional connection with consumers and its long-standing reputation for trust and quality. Chiquita's iconic Blue Sticker has been the seal of approval for high-quality fruit, and a celebration of fun, but it also represents an unwavering commitment to sustainable farming, biodiversity and giving back to the communities in which the banana plantations operate. Great-tasting and convenient Chiquita bananas are fat-free, and provide a source of potassium, fiber and vitamin B6. To learn more, visit www.chiquita.com and follow us on Instagram, TikTok and LinkedIn. SOURCE Chiquita Brands International, Inc.

Yelloway marks breakthrough in disease-resistant bananas, aims to safeguard future of industry. At Fruit Logistica 2026, Yelloway, Chiquita's innovation partnership with KeyGene, announced what it says is a major breakthrough in future-proofing the banana industry: the completion of a banana pan-genome that accelerates breeding of disease-resistant, climate-resilient banana varieties. BERLIN - Yelloway, Chiquita's innovation partnership with KeyGene, has announced what it says is a major breakthrough in future-proofing the banana industry: the completion of a banana pan-genome that accelerates breeding of disease-resistant, climate-resilient banana varieties. With Fusarium wilt Tropical Race 4 (TR4) continuing to spread worldwide and Black Sigatoka costing the banana industry more than $100 million annually in protective measures, the need for faster, more precise breeding has never been more urgent. What's a pan-genome and how can it help the banana industry respond to global disease threats? A pan-genome is like a "treasure map," Peter Steadman, director of sustainability for Chiquita, told The Packer at Fruit Logistica 2026. It's a detailed map of a species' genetic diversity that reveals the full range of variation found in bananas, enabling faster, more precise research and supporting the preservation of biodiversity. Cavendish in crisis. This understanding of genetic diversity is critical in an industry dominated by a single variety, as more than 95% of the banana export market is comprised of cavendish bananas. "From a sustainability perspective, that's a situation you don't want to end up with," says Gert Kema, board member of Yelloway and emeritus professor of phytopathology at Wageningen University. "There are increasing disease problems, and they revolve around two diseases: The first one is Fusarium wilt, and the second one is Black Sigatoka.