Chiru Labs

Chiru Labs

Decentralized anime brand with co-created IP

Overview

Company Does Not Provide H1B Sponsorship

Azuki (Chiru Labs) builds a decentralized anime brand where the community co-creates and owns intellectual property. What it does: it combines digital art, storytelling, and web3 to grow a global, community-led brand where artists and builders contribute to original IP and characters. How it works: ownership and governance are distributed via blockchain-enabled NFTs and community initiatives, allowing members to create, trade, and influence IP, with collaboration across digital art, narrative content, and virtual experiences. How it differs from competitors: instead of centralized licensing, Azuki emphasizes shared ownership and collective creation within a strong internet-culture aesthetic, leveraging a decentralized model to let the community shape and expand the IP over time. What it aims to achieve: to build a lasting, globally connected IP universe powered by its community, expanding into digital art, virtual worlds, and storytelling through ongoing collaboration.

About Chiru Labs

Simplify's Rating
Why Chiru Labs is rated
C
Rated C on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Consumer Software

Crypto & Web3

Design

Entertainment

Company Size

51-200

Company Stage

ICO

Total Funding

$67.2M

Headquarters

Culver City, California

Founded

2021

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Simplify's Take

What believers are saying

  • Azuki TCG expanded to Europe on September 18, 2026, with Cube Golem.
  • Second set Fractured Domains launches November 20, 2026 across North America, Latin America, Europe.
  • March 2026 brought a $100,000 competitive prize pool and CoreTCG tournament operations.

What critics are saying

  • Azuki NFT backlash after Elementals art controversy still scars trust and community cohesion.
  • TCG success depends on sustained organized-play adoption through 2027, not launch hype.
  • If Azuki TCG stalls, Chiru Labs loses the bridge from NFTs to durable media.

What makes Chiru Labs unique

  • Azuki TCG ties collectible cards to Chiru Labs' established anime IP and lore.
  • September 2026 Premier Store Program embeds Azuki in local game shops.
  • The company pairs NFTs, manga, and physical cards into one brand ecosystem.

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Funding

Total Funding

$67.2M

Above

Industry Average

Funded Over

2 Rounds

Ico funding comparison data is currently unavailable. We're working to provide this information soon!
Ico Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Unlimited Paid Time Off

401(k) Retirement Plan

Company Equity

Wellness Program

Commuter Benefits

Food Stipend

Growth & Insights and Company News

Headcount

6 month growth

↓ -1%

1 year growth

↑ 0%

2 year growth

↑ 10%
brag.charity
Sep 20th, 2026
Azuki TCG is coming to Europe | Azuki TCG.

Azuki TCG is coming to Europe | Azuki TCG. Reposted Sep 19, 2026 "Azuki TCG is expanding to Europe in partnership with Cube Golem. Join us at SPIEL Essen, October 22-25, 2026, where our debut set, Gates Awakened (AZK-01), will be available at Cube Golem's booth. This partnership is..." This post is licensed under CC BY 4.0 by the author. Add a comment.

eGamers.io
Sep 10th, 2026
Azuki TCG's second set, Fractured Domains, lands Nov. 20.

Azuki TCG's second set, Fractured Domains, lands Nov. 20. Last Updated: September 10, 2026 * Fractured Domains (AZK-02), the second Azuki TCG set, has been announced by Azuki Labs with a Nov. 20, 2026 release date. * The debut set, Gates Awakened (AZK-01), carried 148 cards and reached retail June 26 on the back of more than $1 million in presale orders. * Its timing falls between the opening Garden Arena regional season and the 2027 Azuki Invitational, and sits inside a roadmap calling for four additional sets over 18 months. A second set is on the way for Azuki TCG. In a post unveiling the expansion, the official Azuki TCG account said Fractured Domains - set code AZK-02 - is dated for Nov. 20, 2026. The announcement arrived without a card count, pricing, presale window or product configuration. Amplifying it, the main Azuki account offered only one line: "On November 20, you will wield the power of two domains..." Roughly three weeks before the reveal came a teaser whose entire text was "Something new, coming in set 2..." In the replies, fans guessed the set would revolve around a deck featuring the sisters Rei - who battles under the name Raizan - and Shao. Neither sister is named in the teaser or the announcement. What set one established. Retail copies of Gates Awakened arrived June 26 with a 148-card lineup: four Leaders, four Gates, a single IKZ resource card, one IKZ token, 54 commons, 33 uncommons, 22 rares, 12 super rares, 15 regular alternate arts, and two portrait rare alternate arts serving as the chase. A booster display is priced at $119.99 and holds 24 packs of 12 cards each, with six boxes per case. Alongside them came four starter decks at $12.99 apiece - Raizan on Lightning, Shao on Water, Bobu on Earth and Zero on Fire - each containing 63 cards and eight foils. The presale campaign cleared $1 million. According to Xu, every milestone was reached with two days still on the clock, so all four exclusive promo cards were included with every order placed. Before that, a March 27 community pre-order offered a randomly selected Shao or Raizan Alpha Starter Deck bundled with booster packs and Alpha-stamped cards for $95 in ANIME. A match takes roughly 20 minutes. Each player assembles a 50-card deck alongside a Leader, a Gate and 10 IKZ cards, then works to reduce the opposing Leader's HP to zero on a two-row board divided between the Alley and the Garden. Competitive calendar. November's date comes on the heels of the game's first regional season. The inaugural Garden Arena Regional took place Aug. 15 in Pasadena, California, with CoreTCG hosting and $10,000 in cash prizing on the line, plus stamped prize cards, Seasonal Points and 16 invitations to the 2027 Azuki Invitational. The event sold out. Play consisted of eight rounds of best-of-one Swiss, then three rounds of top cut. Organized play has already required intervention: Rushfire Gate was banned from official Azuki TCG events as of Aug. 18 at 12:01 a.m. PT. A Midwest Regional is set for the fourth quarter of 2026, though its date, venue, registration details and prizing have yet to be announced. Xu had previously spelled out the order of events, describing the plan as "regionals this fall, Set 2 later this year, and an invitational tournament in early 2027," supported by a $100,000 organized play investment. Four more sets across 18 months are planned, per Azuki Labs. The rest of the IP. Cards aren't the only release this quarter. On Sept. 8, Azuki Labs said AZUKI - an original manga from Arnold Tsang, formerly character art director on Overwatch - debuts Sept. 17 at 9 a.m. PDT, free on Azuki.com, with fresh chapters landing the third Thursday of every month. A cinematic trailer accompanies chapter one. Its premise hinges on the very Gates that give the card game its name. After Shao's sister Rei vanishes beyond them, Shao's search draws her into a conflict that endangers both worlds. Authentication, grading and encapsulation services from CGC now cover Azuki TCG cards. Azuki first revealed it was building a trading card game on Feb. 12, 2025. "5 months ago I wrote about Azuki building a world before the story," Xu said. "Since then Azuki TCG launched, 300+ players showed up for our first regional, and next month @steamboy33's manga begins. Azuki is becoming a world you can play, read, collect, and make part of your identity."

PR Newswire
Sep 8th, 2026
Former Overwatch Character Art Director Arnold Tsang launches original manga AZUKI.

Former Overwatch Character Art Director Arnold Tsang launches original manga AZUKI. Sep 08, 2026, 12:00 ET The free monthly series begins September 17 on Azuki.com alongside a cinematic launch trailer. LOS ANGELES, Sept. 8, 2026 /PRNewswire/ - Azuki Labs today announced the launch of an all-new original manga AZUKI, created by acclaimed artist Arnold Tsang, former Character Art Director for Overwatch. The series premieres September 17 at 9:00 AM PDT and will be available to read free exclusively on Azuki.com, with new chapters releasing on the third Thursday of every month. Launching alongside the first chapter is a cinematic trailer introducing readers to the world of AZUKI - a story of two sisters, ancient Gates, and a bond tested across worlds. When Shao's sister Rei disappears beyond the mysterious Gates, her search pulls her into a conflict that threatens both worlds. As long-buried secrets emerge, Shao must confront impossible choices that will test family bonds, trust, and destiny. "Azuki was always meant to grow beyond any one format," said Alex Q. Xu, CEO of Azuki Labs. "The manga is where the characters and world come together as a story. Arnold has spent years building toward this, and making it free means anyone can start with Chapter 1." Known for his work helping define the visual identity of Blizzard Entertainment's Overwatch, Tsang brings his signature character-driven storytelling and dynamic artwork to his first original serialized manga. "I'm incredibly excited to finally share this world with readers everywhere," said Arnold Tsang. "AZUKI is a story I've wanted to tell for years, and as a life-long manga fan, manga was the medium I envisioned to bring these characters and this universe to life." The series marks another step in Azuki's expansion into original entertainment, following the successful launch of its trading card game earlier this year. The company continues to build an interconnected universe across manga, games, collectibles, and future storytelling experiences. The series made its world premiere at Anime Expo 2026 in Los Angeles, where attendees had the exclusive opportunity to read the first chapter ahead of its public launch on Azuki.com in September 2026. Tsang also appeared throughout the event for live drawing sessions and opportunities to meet fans. Readers can begin the journey on September 17 at 9:00 AM PST by visiting Azuki.com, where every chapter will be available to read for free. ABOUT THE CREATOR Arnold Tsang is a celebrated figure in the world of visual storytelling and AZUKI is his first return to the comic medium since working on Udon's Street Fighter series. As former Character Art Director at Blizzard Entertainment, Tsang was a foundational creative force behind Overwatch, shaping the design of its iconic hero roster and helping craft the rich world and lore surrounding them. With AZUKI, Tsang brings his signature mastery of character and world-building to manga for the first time, crafting an original universe of extraordinary depth and visual ambition. ABOUT AZUKI Azuki is an original anime-inspired storytelling universe built around an interconnected tapestry of characters, factions, and mysteries. Through manga, the Azuki TCG, collectibles, and future entertainment experiences, the world of Azuki unfolds across multiple mediums, each connecting new audiences to the stories within its expanding universe. Designed for a global digital-first generation of fans, Azuki is building an enduring franchise defined by rich mythology, memorable characters, and expansive world-building.

PR Newswire
Jun 17th, 2026
Former Overwatch Character Art Director Arnold Tsang unveils AZUKI, A new original manga series.

Former Overwatch Character Art Director Arnold Tsang unveils AZUKI, A new original manga series. Jun 17, 2026, 10:30 ET First Chapter to Debut Exclusively at Anime Expo 2026 Ahead of Free Global Launch on Azuki.com LOS ANGELES, June 17, 2026 /PRNewswire/ - Azuki Labs today announced AZUKI, an original manga series written and illustrated by Arnold Tsang (aka steamboy33), the original Character Art Director at Blizzard Entertainment and acclaimed artist behind the character design and visual identity of Overwatch. The series will make its world premiere at Anime Expo 2026 in Los Angeles, where attendees will have the exclusive opportunity to read the first chapter ahead of its public launch on Azuki.com in September 2026. Azuki Labs will showcase the series at Booth WH-424 during Anime Expo (July 2-5), with Tsang appearing throughout the event for live drawing sessions. Beginning in September, AZUKI will be available free on Azuki.com, with new chapters released monthly through a mobile-first reading experience designed for manga fans across all devices. "Manga has always been my first love. I was very fortunate to work on comics early in my career, but my path eventually led me on a long journey through the games industry," said Arnold Tsang. "Working on games like Overwatch taught me how to build captivating worlds filled with characters that people genuinely care about. Now I've come full circle, returning to the place that first inspired me, while bringing everything I've learned along the way. The more time I spent with Shao and the world of AZUKI, the more I realized manga was the medium her story was always meant for." AZUKI follows Shao, a sharp, guarded girl from the Alley whose world shatters when her sister Rei disappears during a relic-smuggling run in the Garden, a sacred realm separated from the Alley by gates accessible only through elusive red beans. Desperate and out of options, Shao is forced into a pact with crime boss Zero and becomes a reluctant relic hunter, wielding an ancient water blade that resists her as she fights mercenaries, zealots, and warriors across a land she was never meant to enter. Trust doesn't come easy. But surviving alone will be impossible. The deeper she goes, the darker the truth: her sister Rei has been transformed into something else entirely, and the people behind it are preparing to sever the bond between two worlds forever. If they succeed, everyone Shao has ever known, on both sides, loses everything. Now she's in a brutal race to find her sister, terrified that when she finally arrives, she may have to fight her too. The world of AZUKI - its characters, factions, and lore - also serves as the creative foundation for Azuki TCG, Azuki Labs' trading card game, which crossed $1 million in direct-to-player presales ahead of its retail launch. ABOUT THE CREATOR Arnold Tsang is a celebrated figure in the world of visual storytelling and AZUKI is his first return to the comic medium since working on Udon's Street Fighter series. As former Character Art Director at Blizzard Entertainment, Tsang was a foundational creative force behind Overwatch, shaping the design of its iconic hero roster and helping craft the rich world and lore surrounding them. With AZUKI, Tsang brings his signature mastery of character and world-building to manga for the first time, crafting an original universe of extraordinary depth and visual ambition. ABOUT AZUKI Azuki is an original anime-inspired storytelling universe built around a rich mythology of interconnected characters, factions, and mysteries. Through manga, the Azuki TCG, collectibles, and future entertainment experiences, the world of Azuki unfolds across multiple mediums, each connecting new audiences to the stories within its expanding universe. Designed for a global digital-first generation of fans, Azuki is building an enduring franchise defined by rich mythology, memorable characters, and expansive world-building.

PR Newswire
Apr 13th, 2026
Azuki's debut trading card game set crosses $1M in presales ahead of summer launch

Azuki Labs has raised over $1 million in presale revenue for Gates Awakened, its debut trading card game set, driven entirely by direct-to-player sales through its own storefront. The achievement marks a significant milestone for the anime-inspired IP's expansion into physical gameplay. Gates Awakened launches this summer with booster packs, collector bundles and starter decks, featuring hand-drawn illustrations developed by Azuki's creative team. The set will be available through major hobby distribution partners. The project is led by Arnold Tsang, former Overwatch concept artist, alongside game director Jon and creative director Tim. Azuki has committed $100,000 to tournament prize pools to support competitive play from launch. The company aims to establish itself as a presence in the global trading card game market.

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