Chooose

Chooose

SaaS platform for corporate carbon programs

Overview

Chooose provides a software platform that helps businesses in the aviation, travel, and logistics sectors integrate climate action into their customer experiences. The platform works by automatically calculating the carbon footprint of activities like flights and allowing customers to address those emissions through a marketplace of verified carbon offsets, removals, and sustainable aviation fuel. Unlike competitors that focus solely on internal corporate reporting, Chooose specializes in customer-facing tools and has secured partnerships with major global brands like British Airways and Booking.com. The company's goal is to provide a centralized hub for enterprises to manage and scale their climate programs while decarbonizing high-emission industries.

About Chooose

Simplify's Rating
Why Chooose is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Social Impact

Company Size

51-200

Company Stage

Early VC

Total Funding

$56.4M

Headquarters

Oslo, Norway

Founded

2017

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Simplify's Take

What believers are saying

  • Airlines and travel platforms need defensible emissions transparency at checkout.
  • SAF program management creates a clear expansion path beyond offsets.
  • Support in over 70 countries enables localized rollout across regions.

What critics are saying

  • Standardized IATA-style calculations reduce proprietary methodology differentiation.
  • Offset-heavy climate claims face greenwashing scrutiny from enterprise buyers.
  • Travel platforms can build basic emissions tools and replace CHOOOSE's API layer.

What makes Chooose unique

  • CHOOOSE embeds climate action directly into checkout and in-app customer journeys.
  • It combines emissions calculations with vetted offsets, removals, and SAF in one platform.
  • Its travel-industry integrations use standards from IATA, ICAO, and BEIS.

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Funding

Total Funding

$56.4M

Above

Industry Average

Funded Over

7 Rounds

Early VC funding comparison data is currently unavailable. We're working to provide this information soon!
Early VC Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Paid Parental Leave

Paid Vacation

Flexible Work Hours

401(k) Retirement Plan

401(k) Company Match

Employee Equity Program

PTO package

Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

2%
Ameh News
Aug 6th, 2025
Chooose Integrates IATA CO2 Connect to Boost Travel Emissions Transparency

Chooose, a leading climate-tech software company, has partnered with the International Air Transport Association (IATA) to integrate IATA's CO2 Connect emissions data into its platform.

Ezy Travel Hub
Jul 5th, 2025
Chooose secures $15M for expansion

Chooose, a climate tech company, has raised $15M in funding led by GenZero and SoundWaves, Ashton Kutcher's investment vehicle. Shell Ventures and Vinyl Capital also participated. The funds will help Chooose expand its sustainability platform to new sectors and geographies, and enhance its carbon solutions offerings. The company has partnerships with Booking.com, Air Canada, and British Airways. CEO Andreas Slettvoll emphasizes the importance of integrating climate solutions into decision-making.

Baddeck Area Business and Tourism Association (BABTA)
May 6th, 2025
Travel News from PR Newswire

To support this initiative, Wheels Up has partnered with Chooose, a leading software platform specializing in lower-carbon aviation solutions.

Travel Industry News
Jan 14th, 2025
Climate goals are at odds with projected air traffic growth

Last year, American Express Global Business Travel partnered with Chooose to integrate carbon emissions calculations as part of its reporting and booking tools last year.

PhocusWire
Sep 3rd, 2024
Should the airline industry be looking at sustainability more holistically?

Last year, American Express Global Business Travel partnered with Chooose to integrate carbon emissions calculations as part of its reporting and booking tools last year.

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