Chooose

Chooose

SaaS platform for corporate carbon programs

Overview

Chooose provides a software platform that helps businesses in the aviation, travel, and logistics sectors integrate climate action into their customer experiences. The platform works by automatically calculating the carbon footprint of activities like flights and allowing customers to address those emissions through a marketplace of verified carbon offsets, removals, and sustainable aviation fuel. Unlike competitors that focus solely on internal corporate reporting, Chooose specializes in customer-facing tools and has secured partnerships with major global brands like British Airways and Booking.com. The company's goal is to provide a centralized hub for enterprises to manage and scale their climate programs while decarbonizing high-emission industries.

About Chooose

Simplify's Rating
Why Chooose is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Social Impact

Company Size

51-200

Company Stage

Early VC

Total Funding

$56.4M

Headquarters

Oslo, Norway

Founded

2017

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Simplify's Take

What believers are saying

  • BP partnership reportedly over $20M accelerates SAF program scaling and product expansion.
  • Flexport integration November 2023 enables book-and-claim SAF service reducing scope three emissions.
  • High-emission sectors aviation, travel, logistics face regulatory pressure driving platform adoption.

What critics are saying

  • Shell Ventures divested amid greenwashing scandal involving unverifiable offsets in marketplace.
  • ICAO mandates CORSIA-compliant calculators, potentially excluding third-party SaaS platforms like CHOOOSE.
  • Climeworks launched direct air capture at 30% lower pricing, undercutting carbon removal marketplace.

What makes Chooose unique

  • Integrated IATA CO2 Connect standards into platform for industry-standard emissions calculations.
  • Marketplace combines verified offsets, carbon removals, and SAF in single enterprise solution.
  • API-integrated partnerships with major brands like British Airways, Booking.com, Air Canada.

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Funding

Total Funding

$56.4M

Above

Industry Average

Funded Over

7 Rounds

Early VC funding comparison data is currently unavailable. We're working to provide this information soon!
Early VC Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Paid Parental Leave

Paid Vacation

Flexible Work Hours

401(k) Retirement Plan

401(k) Company Match

Employee Equity Program

PTO package

Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Ameh News
Aug 6th, 2025
Chooose Integrates IATA CO2 Connect to Boost Travel Emissions Transparency

Chooose, a leading climate-tech software company, has partnered with the International Air Transport Association (IATA) to integrate IATA's CO2 Connect emissions data into its platform.

Ezy Travel Hub
Jul 5th, 2025
Chooose secures $15M for expansion

Chooose, a climate tech company, has raised $15M in funding led by GenZero and SoundWaves, Ashton Kutcher's investment vehicle. Shell Ventures and Vinyl Capital also participated. The funds will help Chooose expand its sustainability platform to new sectors and geographies, and enhance its carbon solutions offerings. The company has partnerships with Booking.com, Air Canada, and British Airways. CEO Andreas Slettvoll emphasizes the importance of integrating climate solutions into decision-making.

Baddeck Area Business and Tourism Association (BABTA)
May 6th, 2025
Travel News from PR Newswire

To support this initiative, Wheels Up has partnered with Chooose, a leading software platform specializing in lower-carbon aviation solutions.

Travel Industry News
Jan 14th, 2025
Climate goals are at odds with projected air traffic growth

Last year, American Express Global Business Travel partnered with Chooose to integrate carbon emissions calculations as part of its reporting and booking tools last year.

PhocusWire
Sep 3rd, 2024
Should the airline industry be looking at sustainability more holistically?

Last year, American Express Global Business Travel partnered with Chooose to integrate carbon emissions calculations as part of its reporting and booking tools last year.

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