CChoreo offers financial planning and advisory services to individuals and families, supported by a coast-to-coast network of about 24 offices. Its approach combines technology-enabled planning with a focus on equality and community well-being, aiming to serve clients beyond what’s expected in their local cities and across the country. How it works: clients meet with financial advisors who use technology tools to create personalized plans that address goals like saving, investing, retirement, and family needs. The company differentiates itself through its long-standing presence (20+ years), nationwide footprint, commitment to equitable service, and the use of technology to streamline planning. Overall goal: improve the financial and personal well-being of clients, their families, and communities by meeting their financial planning needs with accessible, broad-reaching support.
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Choreo, a wealth management firm, has named Gabriel Rodriguez chief technology officer. He will report to chief executive officer Jason Van de Loo, join the executive leadership team, and work from the Charlotte, North Carolina office. Rodriguez will build a connected platform to help advisor teams deliver coordinated tax and wealth advice as the firm grows. He will also use AI to expand advisor capacity and improve planning, reporting and client engagement tools. Rodriguez has more than 20 years of industry experience. He was most recently senior vice president of technology at LPL Financial, and previously worked at Vanguard, Wellington Management and Bain Capital. Choreo operates in more than 40 locations across the US.
Choreo has appointed Kelly O'Donnell as Chief People and Transformation Officer, a newly created position. O'Donnell will oversee human resources, brand and communications, and the integration management office, whilst working on strategic alignment and enterprise transformation initiatives. O'Donnell brings over 30 years of financial services experience. She spent 21 years at Financial Engines and Edelman Financial Engines, most recently serving as President of Workplace, where she led distribution, marketing and strategy functions. She previously held roles including Chief Administrative Officer and Chief Risk Officer. O'Donnell began her career at Coopers & Lybrand and later served as Director of Consulting at Cerulli Associates. She holds a bachelor's degree in accountancy from the University of Missouri. Choreo operates from more than 40 locations across the US, serving over 7,000 clients with approximately $28.6 billion in assets under management.
Who's moving where in wealth management - Citi Private Bank, Canada, Cetera. Editorial Staff July 24, 2026 The latest senior moves, appointments and personnel changes in North American wealth management. Citi Private Bank Citi Private Bank has appointed a senior industry executive, Yannick Archambault (main picture), as market executive for its Canada business. He will join the bank in September and report to Chris Biotti, head of North America at the private bank, with a matrix to Raymond Gatcliffe, chief country officer for Canada. Archambault brings more than 30 years of wealth management leadership experience in Canada, the US and Asia. In this role, he will lead and grow the private bank in Canada, working with entrepreneurs, business owners, family offices and ultra-HNW families. Most recently, Archambault served as president, private wealth at Nicola Wealth. Earlier in his career, he was chief operating officer in Canada and in the US at BMO, he served as a partner at KPMG and worked at TD Bank. He also served as president and chief investment officer of single- and multi-family offices. Archambault holds a bachelor of commerce from HEC Montréal, an executive master of business administration from the Kellogg School of Management and Schulich School of Business, the Chartered Financial Analyst designation, the Family Enterprise Advisor designation, and an executive certificate in advancing sustainability from NYU Stern School of Business. Cetera Cetera has named Craig Bartlett (pictured below), CFP(R) community leader of Cetera Financial Specialists (CFS), a collection of tax-focused financial professionals within Cetera. CFS is part of Cetera's Tax & Accounting channel serving financial professionals who operate at the intersection of tax and wealth management. Craig Bartlett Bartlett brings more than 30 years of leadership experience across wealth management, broker-dealer, insurance and advisory platforms, including Choreo, Creative Planning/Wipfli Financial Advisors, US Bank, UBS, Transamerica and Allstate. Most recently, Bartlett served as senior vice president of advisors at Choreo, a wealth management firm built around a network of advisors serving CPAs, entrepreneurs, and individuals.
Resource Financial Group holds about $700m in assets under management as of 30 April 2026.
Choreo acquires Resource Financial Group assets. Business Planning-Focused RIA with $700 Million in Assets Expands Firm's Chicago-Area Footprint CHICAGO, July 8th, 2026 | Choreo, LLC ("Choreo") today announced it has acquired substantially all the assets of Resource Financial Group ("RFG"), a Wilmette, Illinois-based registered investment adviser with approximately $700 million in assets under management (AUM) as of April 30, 2026. RFG is led by wealth managers Peter M. Maris, Founding Partner, and Brian Pugal, Partner, and supported by a six-person client service team led by Alexandra Moise. RFG works primarily with closely held business owners and families, helping them plan business transitions, liquidity events, and retirement, with execution supported by CPAs, estate attorneys, and insurance professionals. "Peter and Brian have built a terrific business and earned deep trust by helping clients connect business planning with retirement and succession to preserve wealth," said Jason Van de Loo, CEO of Choreo. "The firm's work with closely held businesses in the Chicago area and beyond strengthens our ability to support teams that do complex planning work for builders of these kinds of unique enterprises and companies around the country." Maris began his financial services career in the personal finance department of a large Chicago bank before becoming a tax planner. Before founding RFG in 1996, he was a financial advisor with American Express Financial Advisors. He is a Certified Financial Planner (CFP(R) and holds a Master of Business Administration (MBA) from Loyola Chicago's Quinlan School of Business. Pugal joined RFG in 2002 and also holds an MBA from Loyola Chicago's Quinlan School of Business. In addition to being a CFP(R), Pugal holds a Certified Investment Management Analyst (CIMA(R) designation. Maris added, "Our entire team is excited to join Choreo. Our clients value our relationship-based client service model backed by data and plan coordination. With Choreo, we'll have more resources and consistency behind our processes, which means a smoother experience for them." The announcement marks the latest in a series of deals for Choreo. This year, the firm has acquired the assets of Northeast Financial Group and Herbein Financial Group, as well as Insight Wealth Strategies. Overall, Choreo has added approximately $2 billion in AUM in 2026. Turkey Hill Management served as advisor to RFG in the transaction. About Choreo, LLC Choreo is an independent firm focused on redefining tax-smart wealth planning. Passionate about orchestrating at the many intersections of tax and wealth to improve the well-being of clients, their businesses, their families, and their communities, Choreo operates out of 40-plus locations across the country. Choreo's experienced advisors define, design, and build solutions for their clients' financial and related needs so they can focus on what matters most to them. Originally launched over 20 years ago as a subsidiary of one of the largest CPA and professional services firms in the country, Choreo serves over 7,000+ clients with approximately $28.6 billion in assets under management and advisement as of Dec. 31, 2025[1]. Choreo, LLC is a limited liability company that provides investment advisory services, financial planning and other wealth management services to individuals and businesses. Choreo, LLC is an SEC-registered investment adviser. Registration as an investment adviser does not imply any skillset of the wealth manager and or its advisors. [1] All numbers are approximate. As of Dec. 31, 2025, $19.1 billion constitutes regulatory assets under management, with an additional $9.5 billion in assets under advisement related to holdings of clients for which Choreo, LLC provide aggregated reporting, financial planning, wealth management consulting, retirement plan consulting and advisory services, and/or similar services. Media inquiries Donald C. Cutler Haven Tower Group 424.317.4850 [email protected]
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Industries
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
Chicago, Illinois
Founded
N/A
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